Counce, TN Airbnb Market Data, Statistics, and Occupancy Rates

Counce Short-Term Rental Market Overview

Counce, TN is a small lakeside market with just 36 active Airbnb listings and an average annual revenue of $22,338 per property. While the average daily rate of $231 sits below Tennessee's $309 state average, the market has seen explosive 86% year-over-year listing growth, signaling rising investor interest. Occupancy at 14% is notably soft compared to the 29% state average, which means selective deal sourcing and strong seasonal strategy are essential here.

Key Market Statistics

According to Rabbu market data, the Counce short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Counce

Investors are drawn to Counce for its lakeside recreational appeal and relatively low listing competition, though below-average occupancy demands careful property selection.

Expert Market Assessment

"Counce presents a competitive but challenging opportunity for STR investors. The market's pronounced seasonality — with July generating over six times the revenue of January ($3,118 vs. $506) — means cash flow is heavily front-loaded into the summer months. A 14% average occupancy rate well below the state benchmark underscores that most properties sit empty for significant stretches, particularly in winter. That said, above-average market growth and the niche appeal of lake recreation give well-differentiated properties a chance to outperform averages, especially larger homes that can accommodate groups."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Counce

Average revenue by month in Counce

Counce shows extreme seasonality, with July ($3,118) generating more than six times the revenue of January ($506). The strong earning window spans June through August, while a secondary bump in March ($2,252) and November ($2,052) suggests some shoulder-season demand from spring and fall outdoor recreation.

Active Airbnb listings by property size in Counce

Three-bedroom homes dominate the supply with 18 of 36 total listings, followed by 4-bedrooms (7) and 2-bedrooms (5). The concentration in 3-bedroom units may signal that investors differentiating with larger or smaller configurations could face less direct competition.

Average daily rate (ADR) by property size in Counce

ADR jumps dramatically at the 4-bedroom level ($314) — nearly double the 3-bedroom rate of $182 and roughly twice the 2-bedroom rate of $160. This premium suggests strong willingness among guests to pay for space, making larger properties the most compelling from a nightly rate perspective.

Average RevPAN by property size in Counce

Four-bedroom properties lead in RevPAN at $39 per available night, compared to $27 for 3-bedrooms and just $12 for 2-bedrooms. The gap between 4- and 2-bedroom RevPAN is more than threefold, reinforcing that larger homes generate meaningfully better revenue even after factoring in occupancy.

Average occupancy rates by property size in Counce

Occupancy rates are low across the board, with 3-bedrooms leading at 15%, followed by 4-bedrooms at 12% and 2-bedrooms at only 8%. These figures highlight that cash-flow consistency is a challenge market-wide, and investors should plan for extended vacancy periods especially in off-peak months.

Average monthly revenue by property size in Counce

Four-bedroom homes are the top monthly earners at $2,405, outpacing 3-bedrooms ($1,761) by roughly 37% and 2-bedrooms ($1,374) by 75%. The revenue gap makes a strong case for targeting larger properties, though investors should weigh higher acquisition and operating costs accordingly.

Average annual revenue by property size in Counce

Annual revenue ranges from $16,491 for 2-bedroom units to $28,862 for 4-bedroom properties, with 3-bedrooms landing at $21,132. Given average home values of $465,247, investors should carefully model cap rates — even 4-bedroom annual revenue represents a modest yield against typical purchase prices in this market.

Most common amenities for Airbnb listings in Counce

Kitchens (100%), parking (97%), and washer/dryer (94%) are near-universal, while BBQ grills and self check-in (both 89%) round out the top tier. Notably, only 22% of listings offer lake access and just 17% are waterfront — suggesting these differentiators could be powerful competitive advantages for properties that have them.

Understanding Counce's ROI Score: 37/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Counce's ROI Score of 37 out of 100 places it in the 'Competitive Opportunity' band, meaning deals are available but require disciplined selection. The score reflects average revenue-to-price and supply/demand metrics, above-average market growth, but below-average occupancy stability — a combination that rewards investors who can drive bookings through differentiation and pricing strategy. Pairing this data with thorough local regulatory research and realistic seasonal cash-flow modeling will be critical before committing capital.

Short-Term Rental Regulations in Counce

Understanding local STR regulations is essential before investing in Counce. Here's the current regulatory landscape:

Permit Requirements

Counce, Tennessee may require short-term rental operators to obtain a local business license or STR permit before listing a property. Investors should verify current requirements directly with Hardin County and the State of Tennessee, as regulations in smaller communities can evolve quickly.

Key Restrictions

Common STR restrictions in Tennessee communities include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA or deed restrictions may also apply to lakeside developments near Counce, so reviewing property-level covenants before purchasing is strongly recommended.

Tax Obligations

Tennessee imposes a state sales tax and local occupancy taxes on short-term rentals, and Hardin County may levy additional lodging taxes. Major platforms like Airbnb typically collect and remit state taxes on behalf of hosts, but operators should confirm local tax obligations are also being satisfied.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Counce can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Counce's rapid supply growth (86% YoY) could put additional pressure on already-low occupancy rates unless demand keeps pace. Peak summer months like June and July should continue driving the bulk of annual revenue, with ADR potentially firming 1–3% as the market matures. Investors should anticipate occupancy settling in the 12–18% range annually, with meaningful cash flow concentrated in a roughly five-month window from May through September. Properties with lake access or waterfront positioning may outperform, but conservative underwriting is advisable given the market's volatility."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Counce, TN

What is the average Airbnb occupancy rate in Counce?

The average occupancy rate for Airbnb listings in Counce is currently 14%, which falls below the Tennessee state average of 29%. Occupancy varies significantly by property size, with 3-bedroom homes averaging 15% and 2-bedroom units averaging just 8%. Seasonality plays a major role — summer months drive the strongest demand while winter months see very limited bookings.

How much do Airbnb hosts make in Counce?

Airbnb hosts in Counce earn an average of $1,861 per month and roughly $22,338 per year based on trailing 12-month performance data. Larger properties tend to earn more — 4-bedroom homes average $2,405 monthly ($28,862 annually), while 2-bedroom units bring in about $1,374 per month ($16,491 annually). Revenue is heavily concentrated in the summer peak season.

Is Counce a good market for Airbnb investment?

Counce carries an ROI Score of 37 out of 100, placing it in the 'Competitive Opportunity' category. The market shows above-average growth trends and average revenue-to-price and supply/demand metrics, but below-average occupancy stability is a concern. Investors who target larger, well-amenitized properties near the lake and price competitively during shoulder seasons may find workable returns, though careful deal sourcing is essential.

What is the average daily rate (ADR) for Airbnb in Counce?

The average daily rate in Counce is $231, compared to the Tennessee state average of $309. ADR scales significantly with property size: 2-bedroom listings average $160, 3-bedrooms come in at $182, and 4-bedroom properties command a substantial $314 per night. This premium for larger homes reflects the family and group nature of lakeside travel.

Are short-term rentals legal in Counce?

Short-term rentals operate in Counce, TN, but investors should verify current permit and licensing requirements with local Hardin County authorities and the State of Tennessee. Regulations can change, and properties in HOA-governed communities may face additional restrictions. Consulting a local real estate attorney familiar with STR rules is a smart step before purchasing.

When is peak season for Airbnb in Counce?

Peak season in Counce runs from June through August, with July being the highest-earning month at an average of $3,118 per listing. March, May, and November also perform relatively well, while January ($506) and February ($712) represent the slowest stretch. The seasonal swing is dramatic — July revenue is more than six times that of January.

How many Airbnbs are there in Counce?

Counce currently has 36 active Airbnb listings. The supply is dominated by 3-bedroom properties (18 listings), followed by 4-bedrooms (7 listings) and 2-bedrooms (5 listings). The market has experienced 86% year-over-year growth in active listings, indicating rapidly increasing investor interest in the area.

How is Airbnb revenue calculated in Counce?

The annual and monthly revenue figures for Counce are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Counce, TN
• Average daily rates, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Amenity prevalence data across active listings in the market
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.