Coupeville, WA Airbnb Market Data, Statistics, and Occupancy Rates

Coupeville Short-Term Rental Market Overview

Coupeville, a small island town on Whidbey Island in Washington's Puget Sound, offers a niche short-term rental market with just 70 active Airbnb listings and average annual revenue of $39,389 per property. With an ADR of $238 — well below the $393 state average — the market is more affordable from a pricing standpoint, though elevated home values near $920,000 compress returns. Strong seasonality drives a roughly four-to-one revenue swing between peak summer months and the winter low, making this a market best suited for investors comfortable with seasonal cash-flow patterns.

Key Market Statistics

According to Rabbu market data, the Coupeville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Coupeville

Investors look at Coupeville for its scenic island tourism appeal, growing visitor demand, and relatively low competition in a market still small enough to differentiate a well-run property.

Expert Market Assessment

"Coupeville registers a Competitive Opportunity score of 52 out of 100, reflecting a market where demand and investor interest are healthy but higher home values and growing supply make selective deal sourcing critical. Revenue is heavily seasonal — August leads at $6,416 per month while January dips to just $1,593 — so cash-flow planning needs to account for five to six softer months. The bright spot is 4-bedroom properties, which generate nearly double the market-wide average revenue and maintain notably higher occupancy than mid-sized listings. For investors who can secure the right property at a favorable price, the market's scenic appeal and growing tourism footprint provide a reasonable foundation for returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Coupeville

Average revenue by month in Coupeville

Coupeville's revenue cycle is sharply seasonal, with August ($6,416) generating more than four times the revenue of January ($1,593). The June–September window accounts for the lion's share of annual income, making summer visitor demand the primary driver and underscoring the need for conservative off-season budgeting.

Active Airbnb listings by property size in Coupeville

Two-bedroom listings make up the largest share of supply at 23 out of 70 active properties, followed by 1-bedroom (16) and 3-bedroom (15) units. With only 6 four-bedroom listings on the market — and those generating the highest revenue — larger properties may represent an underserved niche worth exploring.

Average daily rate (ADR) by property size in Coupeville

ADR climbs steadily from $138 for studios to $368 for 4-bedroom properties, with the jump from 2-bedroom ($221) to 3-bedroom ($297) being the steepest increment. For investors weighing acquisition cost against nightly rates, 4-bedroom properties command the highest premium and appear to maintain enough demand to justify the pricing.

Average RevPAN by property size in Coupeville

Four-bedroom properties deliver the strongest RevPAN at $149, nearly double the next-best performer (studios at $80) and almost triple the $55–$61 range seen for 1- to 3-bedroom units. This outsized RevPAN reflects both higher nightly rates and solid 41% occupancy, making larger properties the most efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Coupeville

Studios lead occupancy at 58%, likely driven by lower price points and solo or couple travelers, while 4-bedroom properties maintain a respectable 41%. Mid-range listings (1- to 3-bedroom) cluster between 19% and 28% occupancy, suggesting these sizes face more competition or pricing friction relative to guest demand.

Average monthly revenue by property size in Coupeville

Four-bedroom properties are the clear top earners at $5,984 per month, outpacing 2-bedroom listings ($3,380) by 77% and 3-bedroom units ($2,796) by more than double. Studios, despite strong occupancy, generate $2,531 per month — solid for their size but well below what larger configurations bring in.

Average annual revenue by property size in Coupeville

At $71,816 in average annual revenue, 4-bedroom properties nearly double the market-wide average and far exceed the $30,382–$40,563 range seen across smaller configurations. Two-bedroom units ($40,563) offer a middle ground, generating slightly above the market average with the largest available inventory, while 3-bedroom properties underperform at $33,555 despite higher nightly rates.

Most common amenities for Airbnb listings in Coupeville

Parking is nearly universal at 96% of listings, followed by self check-in and kitchens at 81% each — these are table-stakes for guests. Outdoor-oriented amenities like backyards (71%), patios (67%), and BBQ grills (56%) dominate, and half of all listings highlight beach access, signaling that guests expect nature-forward experiences in Coupeville and that any competitive listing should invest in outdoor living spaces.

Understanding Coupeville's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Coupeville's ROI score of 52 out of 100 places it in the Competitive Opportunity band, indicating solid investor interest but real headwinds that demand careful deal selection. The revenue-to-price ratio scores below average — not surprising given home values near $920,000 against $39,389 in average annual revenue — while occupancy stability is average and the market growth trend rates above average thanks to surging listing activity. Investors should pair these metrics with thorough local regulatory research and focus on high-performing property types, particularly 4-bedroom homes, to improve their odds of generating meaningful returns.

Short-Term Rental Regulations in Coupeville

Understanding local STR regulations is essential before investing in Coupeville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Coupeville, Washington, should expect to register or obtain permits at the city and/or Island County level before listing a property. Investors are strongly encouraged to verify current permit requirements directly with the Town of Coupeville and Island County planning offices, as rules can change.

Key Restrictions

Common restrictions in Washington STR markets include occupancy limits tied to property size, minimum-stay requirements, noise and nuisance ordinances, and parking mandates — all of which are relevant in a small residential community like Coupeville. HOA covenants and deed restrictions may also apply, so reviewing any CC&Rs before purchasing is essential.

Tax Obligations

Washington State requires collection of lodging tax and applicable local taxes on short-term rentals, and platforms like Airbnb often remit a portion of these on the host's behalf. Investors should confirm whether Island County levies additional tourism or transient accommodation taxes and ensure full compliance with state and local filing obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Coupeville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Coupeville's STR market is likely to continue benefiting from its above-average growth trend, with listing counts having nearly doubled year-over-year. Summer months should remain the primary revenue driver, with July and August estimated to sustain average revenues in the $5,500–$6,500 range. However, growing supply — reflected in the below-average supply/demand balance — may keep occupancy rates in the low-to-mid 30% range unless demand accelerates, so investors should budget conservatively for shoulder and winter months that typically generate $1,600–$2,400 per listing."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Coupeville, WA

What is the average Airbnb occupancy rate in Coupeville?

The average Airbnb occupancy rate in Coupeville is currently 31%, which falls slightly below Washington's statewide average of 36%. Occupancy varies significantly by property size — studios lead at 58%, while 3-bedroom units average just 19%. Seasonality plays a major role, with summer months driving the bulk of bookings and winter months seeing considerably lighter demand.

How much do Airbnb hosts make in Coupeville?

On average, Airbnb hosts in Coupeville earn approximately $3,282 per month and $39,389 per year based on historical booking data from the trailing 12 months. Revenue varies widely by property size: 4-bedroom listings are the top earners at roughly $5,984 per month ($71,816 annually), while studios average around $2,531 per month. Peak summer months like August can yield over $6,400, whereas January typically brings in closer to $1,600.

Is Coupeville a good market for Airbnb investment?

Coupeville presents a competitive opportunity for STR investors, earning an ROI score of 52 out of 100. The market benefits from above-average growth trends and strong seasonal tourism tied to Whidbey Island's natural appeal. However, the revenue-to-price ratio is below average due to elevated home values near $920,000, and a growing supply of listings means investors need to be strategic about property selection, pricing, and amenities to stand out.

What is the average daily rate (ADR) for Airbnb in Coupeville?

The average daily rate for Airbnb listings in Coupeville is $238, which is significantly below Washington's statewide average of $393. ADR scales with property size — studios average $138, while 4-bedroom properties command $368 per night. This lower price point can be attractive to budget-conscious travelers exploring the Pacific Northwest islands.

Are short-term rentals legal in Coupeville?

Short-term rentals do operate in Coupeville, with 70 active Airbnb listings currently on the market. However, local regulations regarding permits, zoning, and operational requirements can vary and may change over time. Prospective investors should contact the Town of Coupeville and Island County directly to confirm current STR rules before purchasing a property.

When is peak season for Airbnb in Coupeville?

Peak season in Coupeville runs from June through September, with August being the single strongest month at an average revenue of $6,416 per listing. July follows closely at $5,584, and September brings in around $4,029. The off-season stretches from November through March, with January being the slowest month at roughly $1,593 in average revenue.

How many Airbnbs are there in Coupeville?

As of April 2026, there are 70 active Airbnb listings in Coupeville. The supply is dominated by 2-bedroom properties (23 listings), followed by 1-bedroom (16), 3-bedroom (15), studios (9), and 4-bedroom (6). The market saw substantial growth with a 96% year-over-year increase in active listings.

How is Airbnb revenue calculated in Coupeville?

The annual and monthly revenue figures shown for Coupeville are derived from the trailing 12 months of actual booking performance across active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary meaningfully based on property quality, pricing strategy, amenity offerings, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN across property configurations
• Monthly and annual revenue trends based on trailing 12 months of booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the dates noted; actual conditions may have shifted. Local regulations, permit requirements, and tax obligations are subject to change — always verify with municipal authorities before investing.