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View PropertiesAs of Apr, 27 2026
Cross Hill, SC is a micro-market with just 13 active Airbnb listings, centered around lake-access properties that draw seasonal leisure travelers. With an average daily rate of $234—well below the South Carolina state average of $358—and an occupancy rate of 23% versus 38% statewide, the market offers affordable entry but demands careful underwriting. Annual revenue averages $25,862 across all listings, though 3-bedroom properties with lake access perform meaningfully better, pulling in roughly $32,541 per year.
According to Rabbu market data, the Cross Hill short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 13 |
| Average Daily Rate (ADR) | vs. $358 state avg. | $234 |
| Average Occupancy Rate | vs. 38% state avg. | 23% |
| RevPAN | ADR * Occupancy Rate | $52 |
| Average Monthly Revenue | Historical 12-month average | $2,155 |
| Average Annual Revenue | Historical 12-month average | $25,862 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026.
Investors are drawn to Cross Hill for its low competition, lakefront positioning, and affordable property prices relative to coastal South Carolina markets.
Key investment factors
"Cross Hill presents a niche opportunity rather than a broad-based investment play. The market's strength lies in its concentrated lakefront appeal and minimal competition—just 13 listings serving what appears to be a recreation-oriented guest base. Seasonality is pronounced, with July revenue ($3,655) running more than four times January levels ($883), so investors should plan cash reserves for the slower winter months. Properties configured as 3-bedroom lake retreats represent the clearest path to viable returns, outperforming the market average on occupancy, ADR, and annual revenue."
— Rabbu Market Analysis Team
Cross Hill exhibits strong seasonality, with July ($3,655) delivering more than four times the revenue of January ($883). The warm-weather months from May through September consistently exceed $2,300, while the November-through-February window drops well below $2,000, making cash-flow planning around seasonal swings essential.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$883 |
| February |
|
$1,141 |
| March |
|
$1,875 |
| April |
|
$1,982 |
| May |
|
$2,332 |
| June |
|
$2,837 |
| July |
|
$3,655 |
| August |
|
$2,495 |
| September |
|
$2,417 |
| October |
|
$2,211 |
| November |
|
$2,232 |
| December |
|
$1,798 |
The only property size with enough data to report is the 3-bedroom category, which accounts for 5 of the market's 13 listings. This concentration suggests lake houses in the mid-size range dominate supply, and other configurations may represent untapped niches—though demand for alternative sizes should be validated before investing.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
5 |
Three-bedroom properties command an ADR of $295, a meaningful premium over the $234 market-wide average. This gap suggests that the smaller or differently configured listings in the market pull overall ADR down, and investors targeting 3-bedroom homes can expect stronger nightly pricing power.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$295 |
Three-bedroom listings deliver a RevPAN of $129, substantially above the market-wide $52 figure. This indicates that when occupancy and rate are combined, mid-size properties generate far more revenue per available night than the broader listing pool.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$129 |
Three-bedroom properties achieve 44% occupancy, nearly double the 23% market-wide average. This disparity highlights that properly sized lakefront homes are significantly more bookable than the market as a whole, offering more predictable cash flow for investors.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
44% |
At $2,711 per month, 3-bedroom homes outpace the overall market average of $2,155 by roughly 26%. For investors evaluating entry into Cross Hill, this size clearly represents the revenue sweet spot based on available data.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$2,711 |
Three-bedroom properties generate approximately $32,541 in annual revenue, compared to the $25,862 market-wide average. This $6,700 premium underscores that the 3-bedroom configuration is the most proven earning format in Cross Hill's lakefront-focused market.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$32,541 |
Lake access, a backyard, kitchen, parking, and self check-in appear in 100% of listings, establishing these as baseline expectations rather than differentiators. BBQ grills (92%) and outdoor furniture (92%) are near-universal as well, while hot tubs (8%) and workspaces (23%) remain rare—potentially offering competitive advantages for hosts who add them.
| Amenity | Trend | Value |
|---|---|---|
| Backyard |
|
100% |
| Kitchen |
|
100% |
| Lake Access |
|
100% |
| Parking |
|
100% |
| Self Check-in |
|
100% |
| BBQ Grill |
|
92% |
| Outdoor Furniture |
|
92% |
| Washer |
|
85% |
| Waterfront |
|
85% |
| Dryer |
|
77% |
| Patio or Balcony |
|
77% |
| Pets |
|
31% |
| Workspace |
|
23% |
| Hot Tub |
|
8% |
Understanding local STR regulations is essential before investing in Cross Hill. Here's the current regulatory landscape:
Short-term rental operators in Cross Hill, South Carolina may need to register or obtain permits at the county or municipal level. Investors should verify current requirements with Laurens County and any applicable local authorities before listing a property.
Common STR restrictions in South Carolina communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking rules. HOA covenants are especially worth reviewing for lakefront communities, as they may impose additional limitations on rental activity or guest behavior.
South Carolina requires short-term rental operators to collect and remit state accommodations tax, and local jurisdictions may layer on additional hospitality or tourism taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with the South Carolina Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cross Hill can provide current regulatory guidance.
Financing an Airbnb investment in Cross Hill requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Cross Hill's performance is likely to remain tightly tied to summer demand, with July continuing as the clear revenue peak. Investors can reasonably expect occupancy to hover in the 20–25% range on a market-wide basis, though well-positioned 3-bedroom lakefront properties should sustain occupancy closer to 40–45%. ADR may see modest upward pressure in the $235–$250 range as the limited supply base keeps competition manageable, but meaningful growth will depend on whether the area attracts more visitor interest or event-driven traffic."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax requirements can change; investors should verify current rules with municipal and county authorities before purchasing.
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