Cupertino, CA Airbnb Market Data, Statistics, and Occupancy Rates

Cupertino Short-Term Rental Market Overview

Cupertino's short-term rental market caters to a tech-driven traveler base, anchored by major Silicon Valley employers and proximity to corporate campuses. With only 44 active Airbnb listings and an average annual revenue of $28,245, the market is small but benefits from above-average occupancy stability relative to state benchmarks. However, average home values exceeding $4 million create a challenging revenue-to-price ratio, making selective deal sourcing essential for investors entering this market.

Key Market Statistics

According to Rabbu market data, the Cupertino short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Cupertino

Cupertino appeals to investors seeking exposure to Silicon Valley's corporate travel demand, though the high entry cost requires careful underwriting to ensure viable returns.

Expert Market Assessment

"Cupertino presents a competitive but niche opportunity for STR investors. The market's small inventory and tech-driven demand base support above-average occupancy stability, yet the revenue-to-price ratio sits below average due to home values that average over $4 million. Seasonality is moderate — peak months like July generate roughly 80% more revenue than the December trough — meaning cash flow is more balanced than in pure leisure markets. Investors who can source deals below the median price point or target the higher-performing two-bedroom segment stand the best chance of generating meaningful returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Cupertino

Average revenue by month in Cupertino

Revenue peaks in July at $3,286 and bottoms out in December at $1,811, a roughly 81% spread that reflects moderate seasonality driven by summer travel patterns. The May–August window consistently outperforms, while winter months hold relatively steady in the $1,800–$2,100 range, suggesting year-round baseline demand from corporate visitors.

Active Airbnb listings by property size in Cupertino

The market is heavily skewed toward one-bedroom listings, which account for 29 of 44 active properties, with only 5 two-bedroom units available. This imbalance signals a potential opportunity for investors considering two-bedroom properties, which are significantly underrepresented relative to their revenue performance.

Average daily rate (ADR) by property size in Cupertino

Two-bedroom properties command an ADR of $856 — nearly eight times the $110 rate for one-bedrooms — suggesting they serve a distinct, higher-spending guest segment such as corporate groups or relocating professionals. This dramatic pricing premium makes the two-bedroom category particularly compelling for investors who can secure inventory at reasonable acquisition costs.

Average RevPAN by property size in Cupertino

RevPAN for two-bedroom listings reaches $462, dwarfing the $46 figure for one-bedrooms by a factor of 10. This stark difference, driven by both higher daily rates and stronger occupancy, makes the two-bedroom segment the clear revenue-efficiency leader in Cupertino.

Average occupancy rates by property size in Cupertino

Two-bedroom properties maintain a 54% occupancy rate compared to 42% for one-bedrooms, indicating stronger and more consistent demand for the larger format. For investors prioritizing cash-flow stability, the two-bedroom segment offers a notable advantage in filling available nights.

Average monthly revenue by property size in Cupertino

Two-bedroom units generate $3,469 in average monthly revenue, more than double the $1,700 earned by one-bedroom listings. This gap underscores how the combination of higher rates and stronger occupancy in the two-bedroom segment compounds into meaningfully greater monthly income.

Average annual revenue by property size in Cupertino

On an annual basis, two-bedroom properties earn approximately $41,638 compared to $20,400 for one-bedrooms, making them the strongest revenue generators in the market. For investors evaluating return potential against Cupertino's high acquisition costs, the two-bedroom configuration offers the most favorable revenue profile.

Most common amenities for Airbnb listings in Cupertino

Parking is universal across all Cupertino listings (100%), reflecting the car-centric nature of Silicon Valley, while self check-in (84%), washer (84%), and workspace (80%) round out the top amenities — all signals of a market tuned to business and extended-stay travelers. Notable differentiators include EV chargers at 21% of listings, which may be table stakes in this tech-forward market and worth including to stay competitive.

Understanding Cupertino's ROI Score: 44/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Cupertino's ROI Score of 44 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand fundamentals are sound but high property prices compress returns. Occupancy stability scores above average — a valuable trait for cash-flow predictability — while the revenue-to-price ratio sits below average due to median home values exceeding $4 million. Investors should pair this data with thorough local regulatory research and focus on sourcing deals where acquisition costs align more favorably with the market's demonstrated revenue potential.

Short-Term Rental Regulations in Cupertino

Understanding local STR regulations is essential before investing in Cupertino. Here's the current regulatory landscape:

Permit Requirements

Cupertino, California may require a short-term rental permit or business registration before listing a property on platforms like Airbnb. Investors should verify current requirements directly with the City of Cupertino's planning or business licensing department before operating.

Key Restrictions

Common STR restrictions in California cities include occupancy caps, minimum-night stay requirements, noise ordinances, and designated parking standards. HOA rules may impose additional limitations, and some jurisdictions cap the number of active STR permits, so confirming availability before purchasing is strongly advised.

Tax Obligations

Short-term rental hosts in California are generally subject to transient occupancy tax (TOT), and some localities add additional tourism or sales tax obligations. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both the City of Cupertino and the State of California.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cupertino can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Cupertino's STR demand is expected to follow its established seasonal pattern, with summer months (June–July) continuing to drive peak revenues in the $3,100–$3,300 range and winter months settling closer to $1,800–$1,850. Occupancy rates should remain relatively stable around 43–45%, supported by steady corporate travel demand. ADR growth of 1–3% is a reasonable estimate given the market's tech-economy backdrop, though investors should watch listing growth carefully — active listings grew 105% year-over-year, which could apply downward pressure on individual property performance if supply continues to expand at this pace."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Cupertino, CA

What is the average Airbnb occupancy rate in Cupertino?

The average occupancy rate for Airbnb listings in Cupertino is currently 44%, which sits just above the California state average of 43%. Two-bedroom properties tend to perform better at 54% occupancy, while one-bedrooms average around 42%. This relatively stable occupancy reflects consistent demand from corporate travelers visiting Silicon Valley.

How much do Airbnb hosts make in Cupertino?

Airbnb hosts in Cupertino earn an average of $2,353 per month, which translates to approximately $28,245 per year based on the trailing 12-month historical average. Revenue varies significantly by property size — one-bedroom listings average about $20,400 annually, while two-bedroom properties earn roughly $41,638 per year. Peak summer months like July can push monthly earnings above $3,200.

Is Cupertino a good market for Airbnb investment?

Cupertino scores a 44 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability and steady tech-sector demand, but extremely high property prices (averaging over $4 million) compress the revenue-to-price ratio. Investors who can find attractively priced two-bedroom properties or creative acquisition strategies may find workable returns, but this market rewards selectivity over broad-based buying.

What is the average daily rate (ADR) for Airbnb in Cupertino?

The average daily rate in Cupertino is $335, which is below the California state average of $551. ADR varies dramatically by property size: one-bedroom listings average $110 per night, while two-bedroom properties command $856 per night. This gap suggests that larger units cater to a different guest profile — likely families or corporate groups willing to pay a significant premium.

Are short-term rentals legal in Cupertino?

Short-term rentals may be subject to local regulations in Cupertino, California, including potential permit or registration requirements. Regulations can change, so investors should consult the City of Cupertino's planning department and review any applicable HOA restrictions before listing a property. Confirming compliance with both local and state rules is an important step before investing.

When is peak season for Airbnb in Cupertino?

Peak season for Airbnb in Cupertino runs from May through August, with July being the highest-earning month at an average of $3,286 in revenue. June follows closely at $3,105. The softest months are December ($1,811) and January ($1,840), though even off-peak periods maintain reasonable revenue levels, reflecting the year-round nature of business travel in the area.

How many Airbnbs are there in Cupertino?

As of April 2026, there are 44 active Airbnb listings in Cupertino. The supply is heavily concentrated in one-bedroom properties (29 listings), with only 5 two-bedroom listings available. Year-over-year listing growth has been significant at 105%, indicating growing investor interest in the market, though the total inventory remains quite small.

How is Airbnb revenue calculated in Cupertino?

The annual and monthly revenue figures shown for Cupertino are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the remaining data to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws from its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Occupancy, ADR, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.