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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Dahlonega offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Dahlonega, a mountain-town destination in North Georgia's wine country, presents an attractive opportunity for short-term rental investors with an ROI score of 63 out of 100. The market's 227 active Airbnb listings generate an average annual revenue of $33,124 at an ADR of $299, and a notable 93% year-over-year growth in listings signals rising investor interest. While occupancy at 25% sits below the Georgia state average of 32%, strong seasonal peaks and above-average market growth trends suggest the area's tourism draw — fall foliage, wineries, and outdoor recreation — continues to pull guests consistently during key months.
According to Rabbu market data, the Dahlonega short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 227 |
| Average Daily Rate (ADR) | vs. $299 state avg. | $299 |
| Average Occupancy Rate | vs. 32% state avg. | 25% |
| RevPAN | ADR * Occupancy Rate | $74 |
| Average Monthly Revenue | Historical 12-month average | $2,760 |
| Average Annual Revenue | Historical 12-month average | $33,124 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Dahlonega appeals to investors seeking a mountain-tourism market with strong seasonal revenue peaks, competitive nightly rates, and above-average growth momentum relative to property costs.
Key investment factors
"Dahlonega's STR market earns an "Attractive Opportunity" designation, driven by a healthy balance of revenue potential and property values. Seasonality is pronounced — monthly revenue ranges from a low of $1,506 in February to a high of $3,830 in December — so investors should plan cash flow around a strong second-half performance rather than expecting even year-round income. The market's above-average growth trend and competitive ADR suggest the area hasn't yet plateaued, though the 25% occupancy rate means there's room to improve fill rates through strategic pricing and property differentiation."
— Rabbu Market Analysis Team
Dahlonega shows strong seasonality, with revenue peaking in December at $3,830 and bottoming out in February at $1,506 — a spread of over $2,300. The July-through-December stretch consistently delivers above-average monthly income, making the second half of the year the primary revenue driver for STR investors in this market.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,749 |
| February |
|
$1,506 |
| March |
|
$2,214 |
| April |
|
$2,164 |
| May |
|
$2,520 |
| June |
|
$2,634 |
| July |
|
$3,648 |
| August |
|
$3,042 |
| September |
|
$3,237 |
| October |
|
$3,179 |
| November |
|
$3,396 |
| December |
|
$3,830 |
One-bedroom units dominate supply with 70 listings, followed closely by 3-bedroom (57) and 2-bedroom (55) properties. Larger configurations are notably scarce — only 8 five-bedroom and 12 six-plus-bedroom listings exist — which may represent a supply gap for investors willing to target group and family travelers.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
70 |
| 2 bedrooms |
|
55 |
| 3 bedrooms |
|
57 |
| 4 bedrooms |
|
24 |
| 5 bedrooms |
|
8 |
| 6+ bedrooms |
|
12 |
ADR scales sharply with size in Dahlonega, climbing from $190 for 1-bedroom units to $905 for 6+ bedroom properties. The jump from 4-bedroom ($352) to 5-bedroom ($485) represents a compelling premium, though investors should weigh higher acquisition and operating costs against these elevated nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$190 |
| 2 bedrooms |
|
$286 |
| 3 bedrooms |
|
$268 |
| 4 bedrooms |
|
$352 |
| 5 bedrooms |
|
$485 |
| 6+ bedrooms |
|
$905 |
Revenue per available night increases steadily with property size, from $47 for 1-bedroom units to a standout $285 for 6+ bedroom homes. The 4-bedroom ($90) and 5-bedroom ($104) tiers also deliver solid RevPAN figures, suggesting mid-to-large properties capture the best balance of rate and occupancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$47 |
| 2 bedrooms |
|
$67 |
| 3 bedrooms |
|
$65 |
| 4 bedrooms |
|
$90 |
| 5 bedrooms |
|
$104 |
| 6+ bedrooms |
|
$285 |
Occupancy rates remain fairly compressed across most property sizes, ranging from 22% for 5-bedroom units to 26% for 4-bedroom properties. The notable exception is 6+ bedroom homes at 32%, which match the state average and suggest that large group-friendly properties in Dahlonega enjoy the most consistent booking demand.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
25% |
| 2 bedrooms |
|
23% |
| 3 bedrooms |
|
25% |
| 4 bedrooms |
|
26% |
| 5 bedrooms |
|
22% |
| 6+ bedrooms |
|
32% |
Monthly revenue climbs consistently with bedroom count, from $2,019 for 1-bedroom properties to an impressive $12,766 for 6+ bedroom homes. The 3-bedroom tier at $3,084 per month represents a solid middle ground for investors who want meaningful cash flow without the capital requirements of a large estate.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,019 |
| 2 bedrooms |
|
$2,624 |
| 3 bedrooms |
|
$3,084 |
| 4 bedrooms |
|
$3,924 |
| 5 bedrooms |
|
$5,352 |
| 6+ bedrooms |
|
$12,766 |
Annual revenue potential ranges from $24,239 for 1-bedroom units to $153,194 for 6+ bedroom properties, offering a wide spectrum of investment profiles. Five-bedroom listings at $64,225 annually and the limited supply of just 8 units in that tier suggest particularly strong return potential for investors who can fill that market gap.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$24,239 |
| 2 bedrooms |
|
$31,493 |
| 3 bedrooms |
|
$37,014 |
| 4 bedrooms |
|
$47,092 |
| 5 bedrooms |
|
$64,225 |
| 6+ bedrooms |
|
$153,194 |
Parking (99%), kitchens (90%), and self check-in (84%) are near-universal and should be considered baseline expectations for any Dahlonega listing. Outdoor amenities like patios (77%), BBQ grills (69%), and backyards (65%) dominate the next tier, while hot tubs — present in only 31% of listings — offer a clear differentiation opportunity in a mountain-getaway market where guests increasingly expect them.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
99% |
| Kitchen |
|
90% |
| Self Check-in |
|
84% |
| Patio or Balcony |
|
77% |
| Washer |
|
72% |
| Outdoor Furniture |
|
71% |
| Dryer |
|
70% |
| BBQ Grill |
|
69% |
| Backyard |
|
65% |
| Workspace |
|
54% |
| Pets |
|
42% |
| Hot Tub |
|
31% |
| Waterfront |
|
16% |
| Lake Access |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Dahlonega Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Dahlonega's ROI score of 63 out of 100 places it in the "Attractive Opportunity" band, reflecting a market with meaningful upside tempered by average occupancy and revenue-to-price dynamics. The above-average market growth trend is a positive signal, indicating that demand is expanding faster than many peer markets, while occupancy stability and supply/demand balance both rate as average — consistent with a growing but still-maturing mountain tourism destination. Investors should pair these metrics with thorough local regulatory research and a clear property differentiation strategy to maximize returns.
Understanding local STR regulations is essential before investing in Dahlonega. Here's the current regulatory landscape:
Short-term rental operators in Dahlonega, Georgia may need to obtain a local business license or STR permit before listing their property. Investors should verify current registration requirements directly with the City of Dahlonega and Lumpkin County offices, as regulations in smaller Georgia municipalities can change as the STR market grows.
Common restrictions that may apply include occupancy limits tied to property size, noise ordinances, parking requirements, and minimum-stay rules. Properties governed by HOA covenants may have additional limitations or outright prohibitions on short-term rentals, so reviewing deed restrictions before purchasing is essential.
Short-term rental hosts in Georgia are generally required to collect and remit state sales tax, local hotel-motel excise tax, and any applicable county or municipal lodging taxes. Platforms like Airbnb often handle state-level tax collection automatically, but hosts should confirm their obligations with local tax authorities to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Dahlonega can provide current regulatory guidance.
Financing an Airbnb investment in Dahlonega requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Dahlonega's STR market is expected to benefit from continued above-average growth trends, with ADR likely holding steady in the $290–$310 range given its alignment with the state average. Seasonal demand should keep driving robust earnings from July through December, with peak months potentially pushing monthly revenues past $3,800. The rapid expansion in listings (93% YoY growth) may put some downward pressure on occupancy if demand doesn't keep pace, so investors should monitor supply closely and differentiate through amenities like hot tubs and outdoor spaces that command premium rates."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the dates indicated; actual results may differ based on property-specific factors, management quality, and market shifts. Local regulations governing short-term rentals may change; investors should independently verify permit, zoning, and tax requirements before purchasing.
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