Danbury, WI Airbnb Market Data, Statistics, and Occupancy Rates

Danbury Short-Term Rental Market Overview

Danbury, WI is a small lakeside market with just 27 active Airbnb listings, offering investors a niche opportunity in northwestern Wisconsin's vacation-cabin corridor. With an average annual revenue of $26,871 and an ROI score of 56 out of 100, the market shows promising revenue-to-price fundamentals tempered by pronounced seasonality and below-average occupancy at 19% compared to the 38% state average. The low listing count and strong summer demand suggest room for well-positioned properties to capture outsized share during peak months.

Key Market Statistics

According to Rabbu market data, the Danbury short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Danbury

Investors look at Danbury for its affordable lake-country properties, favorable revenue-to-price ratio, and the ability to capture concentrated summer tourism demand.

Expert Market Assessment

"Danbury presents a moderately attractive opportunity for investors comfortable with a highly seasonal income profile. Peak-season revenue is impressive—August alone averages $4,899—but the April trough of just $938 underscores how dependent returns are on a three-to-four-month window. The market's small supply base and rapid listing growth warrant careful monitoring, though the below-average occupancy rate suggests that properties with strong amenity packages and waterfront positioning can meaningfully outperform the average. Overall, this is a market that rewards strategic property selection and active revenue management more than passive buy-and-hold approaches."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Danbury

Average revenue by month in Danbury

Danbury's revenue is sharply seasonal, peaking in August at $4,899 and bottoming out in April at just $938—a spread of nearly 5x. The June-through-August window accounts for the lion's share of annual income, making summer optimization critical for investors.

Active Airbnb listings by property size in Danbury

Two-bedroom properties make up the largest share of supply at 11 listings, followed by 3-bedrooms (8) and 4-bedrooms (5). The relatively thin supply of 4-bedroom units—combined with their superior revenue performance—may signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Danbury

ADR increases modestly with size, from $221 for 2-bedroom listings to $265 for 4-bedroom properties. The $44 premium for doubling bedroom count from 2 to 4 is relatively modest, but the higher occupancy and RevPAN of 4-bedroom units make the trade-off worthwhile.

Average RevPAN by property size in Danbury

Four-bedroom properties deliver the strongest RevPAN at $55 per available night, well ahead of 2-bedrooms at $43 and 3-bedrooms at $32. The 3-bedroom segment notably underperforms on this metric, suggesting those units may face stiffer competition or weaker demand relative to their pricing.

Average occupancy rates by property size in Danbury

Occupancy rates are low across the board due to Danbury's seasonal nature, with 4-bedroom units leading at 21%, 2-bedrooms at 20%, and 3-bedrooms trailing at 14%. The consistency between 2- and 4-bedroom occupancy, paired with higher ADR for larger units, makes 4-bedrooms the most efficient earners.

Average monthly revenue by property size in Danbury

Four-bedroom properties earn $3,452 per month on average, roughly 82% more than 3-bedroom units at $1,898 and 50% more than 2-bedrooms at $2,307. This significant revenue premium for larger properties reflects both higher nightly rates and slightly better occupancy.

Average annual revenue by property size in Danbury

At $41,424 in average annual revenue, 4-bedroom properties generate nearly twice as much as 3-bedroom units ($22,783) and about 50% more than 2-bedrooms ($27,684). For investors seeking the best return potential in Danbury, larger cabin-style properties clearly stand out as the top performers.

Most common amenities for Airbnb listings in Danbury

Parking and kitchens are universal at 100% of listings, while self check-in (96%), backyards (89%), and BBQ grills (89%) are near-standard. Lake access at 67% and waterfront at 48% highlight the outdoor recreation focus of the market—investors without water-adjacent properties may want to compensate with amenities like saunas (33%) or pet-friendliness (41%) to stay competitive.

Understanding Danbury's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Danbury's ROI score of 56 out of 100 places it in the "Attractive Opportunity" band, reflecting an average revenue-to-price ratio and reasonable supply/demand balance offset by below-average occupancy stability. The heavy seasonal swing means cash flow is concentrated in summer, which investors should plan for when modeling returns. Pairing this data with local regulatory research and a focus on high-performing property types—particularly 4-bedroom lakefront cabins—can help maximize the opportunity.

Short-Term Rental Regulations in Danbury

Understanding local STR regulations is essential before investing in Danbury. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Danbury, Wisconsin may need to obtain a tourist rooming house license through the local municipality or Burnett County, and should verify current permit requirements with the town clerk or county zoning office before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits, minimum stay requirements, noise and parking regulations, and rules imposed by homeowner associations or lake-district covenants. Investors should confirm whether any local ordinances cap the number of STR permits or impose seasonal operating limitations.

Tax Obligations

Wisconsin requires short-term rental operators to collect state sales tax and local room tax on stays of less than 30 days. Major booking platforms often handle tax collection automatically, but hosts should verify compliance with the Wisconsin Department of Revenue and Burnett County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Danbury can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Danbury's STR market is likely to remain heavily seasonal, with July and August continuing to drive the bulk of annual income. Listing growth has been aggressive at 117% year-over-year, which could compress occupancy further if demand doesn't keep pace—investors should watch whether the supply surge stabilizes. ADR may hold steady or tick up modestly by 1–3% given the area's appeal to summer vacationers, but annual occupancy is likely to stay in the 18–22% range unless properties differentiate strongly with lake access and winter amenities like saunas."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Danbury, WI

What is the average Airbnb occupancy rate in Danbury?

The average occupancy rate for Airbnb listings in Danbury is currently 19%, which falls below the Wisconsin state average of 38%. This reflects the market's strong seasonal nature—occupancy concentrates heavily in the summer months when lake tourism peaks, while shoulder and winter months see significantly lighter demand. Individual hosts who optimize pricing and offer compelling amenities like lake access or saunas may achieve higher occupancy than the market average.

How much do Airbnb hosts make in Danbury?

Airbnb hosts in Danbury earn an average of $2,239 per month and approximately $26,871 per year based on trailing 12-month historical data. Revenue varies significantly by property size: 4-bedroom properties lead the market at roughly $3,452 per month ($41,424 annually), while 2-bedroom units average $2,307 monthly and 3-bedroom units come in at $1,898. Peak summer months like July and August can generate nearly $5,000 in a single month.

Is Danbury a good market for Airbnb investment?

Danbury earns an ROI score of 56 out of 100, rated as an "Attractive Opportunity" by Rabbu. The market benefits from an average revenue-to-price ratio and a small competitive set of just 27 listings, but investors should account for below-average occupancy stability and heavy reliance on summer peak season. Properties with waterfront access and larger bedroom counts tend to significantly outperform the market average, so property selection is especially important here.

What is the average daily rate (ADR) for Airbnb in Danbury?

The average daily rate in Danbury is $252, which is below the Wisconsin state average of $368. ADR scales with property size: 2-bedroom listings average $221 per night, 3-bedroom listings average $232, and 4-bedroom properties command $265. The lower-than-state-average ADR reflects the rural, vacation-cabin character of the market rather than urban hotel-style pricing.

Are short-term rentals legal in Danbury?

Short-term rentals operate in Danbury, WI, and the market currently has 27 active Airbnb listings. Wisconsin requires tourist rooming house licenses for properties rented for fewer than 30 consecutive days. However, local regulations can vary, so prospective investors should confirm permit requirements, zoning rules, and any restrictions with the Town of Danbury and Burnett County before purchasing or listing a property.

When is peak season for Airbnb in Danbury?

Peak season in Danbury runs from June through August, with July and August being the strongest months. August leads at $4,899 in average monthly revenue, followed closely by July at $4,692 and June at $2,816. The off-peak trough hits in April at just $938, making the summer months roughly five times more productive than the slowest period. Fall colors in September and October provide a modest secondary bump around $2,200 per month.

How many Airbnbs are there in Danbury?

Danbury currently has 27 active Airbnb listings as of April 2026. The market has experienced substantial growth, with listings increasing 117% year-over-year. Supply is concentrated among smaller properties: 11 listings are 2-bedroom, 8 are 3-bedroom, and 5 are 4-bedroom units.

How is Airbnb revenue calculated in Danbury?

The annual and monthly revenue figures shown for Danbury are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while still reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Danbury, WI market
• Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue figures based on trailing 12-month historical booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change; investors should verify current rules with municipal and county authorities before purchasing.