Dayton, OR Airbnb Market Data, Statistics, and Occupancy Rates

Dayton Short-Term Rental Market Overview

Dayton, Oregon is a micro-market in the heart of Willamette Valley wine country with just 18 active Airbnb listings. Average annual revenue sits at $33,043, driven largely by strong summer demand when monthly earnings climb past $4,500. The market's low listing count and niche appeal to wine-tourism visitors create a boutique opportunity, though the current 12% average occupancy rate—well below the 33% Oregon state average—signals that demand is highly seasonal and revenue is concentrated in warmer months.

Key Market Statistics

According to Rabbu market data, the Dayton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Dayton

Investors look at Dayton for its extremely limited supply, proximity to acclaimed Willamette Valley wineries, and the premium niche-tourism guests are willing to pay during peak season.

Expert Market Assessment

"Dayton represents a niche opportunity rather than a volume-driven market. The sharp seasonality—revenue swings from $1,147 in January to $4,562 in August—means investors need to plan cash flow around a roughly five-month high season from May through September. With only 18 total listings and an ADR that sits $149 below the state average, there's potential upside for well-positioned properties that can capture premium wine-country travelers. Still, the 12% average occupancy underscores that this is a supplemental-income play or a lifestyle-investment market rather than a high-yield cash-flow engine."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Dayton

Average revenue by month in Dayton

Revenue in Dayton follows a pronounced seasonal curve, peaking in August at $4,562 and bottoming out in January at $1,147—a nearly 4x spread. The May–September window accounts for the vast majority of annual earnings, making summer optimization critical for any investment here.

Active Airbnb listings by property size in Dayton

The market's 18 listings are concentrated in smaller configurations, with 6 one-bedroom and 5 two-bedroom properties accounting for the bulk of visible supply. Larger properties (3+ bedrooms) appear underrepresented, which could signal either limited housing stock or an untapped opportunity for group-friendly accommodations.

Average daily rate (ADR) by property size in Dayton

Two-bedroom listings command an ADR of $267 versus $169 for one-bedrooms—a 58% premium that significantly outpaces the incremental cost of adding a second bedroom. This pricing gap suggests strong guest willingness to pay for extra space in a wine-country setting.

Average RevPAN by property size in Dayton

Two-bedroom properties deliver a RevPAN of $28 compared to $22 for one-bedrooms, indicating that the higher nightly rate more than compensates for a slightly lower occupancy. Both figures remain modest in absolute terms, reflecting the market's seasonal demand pattern.

Average occupancy rates by property size in Dayton

One-bedroom listings edge out two-bedrooms on occupancy at 13% versus 11%, though both figures are low and reflect Dayton's sharp seasonality. Investors should plan for extended vacancies outside peak months regardless of property size.

Average monthly revenue by property size in Dayton

Two-bedroom properties generate an average of $3,112 per month compared to $1,946 for one-bedrooms, a 60% revenue advantage driven primarily by their higher ADR. For investors choosing between configurations, the two-bedroom format clearly delivers stronger top-line performance.

Average annual revenue by property size in Dayton

On an annual basis, two-bedroom listings earn approximately $37,355 versus $23,358 for one-bedrooms—a difference of nearly $14,000. This gap makes two-bedroom properties the more compelling revenue generators in Dayton's small market, assuming acquisition costs remain manageable.

Most common amenities for Airbnb listings in Dayton

Parking is universal at 100% of listings, followed closely by kitchen (94%) and laundry amenities (washer 83%, dryer 78%), reflecting guest expectations for self-sufficient stays in a rural wine-country setting. Differentiators like pools (39%), BBQ grills (44%), and pet-friendliness (22%) are less common and could help a new listing stand out.

Short-Term Rental Regulations in Dayton

Understanding local STR regulations is essential before investing in Dayton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Dayton, Oregon may be required to obtain a local business license or STR permit before listing a property. Investors should verify current requirements directly with the City of Dayton and Yamhill County, as regulations in smaller Oregon communities can change with limited notice.

Key Restrictions

Common restrictions in Oregon's smaller markets can include occupancy limits tied to bedroom count, noise and parking requirements, and potential HOA rules that restrict or prohibit short-term rentals. Some jurisdictions also impose minimum-stay requirements or caps on the number of permitted STR properties, so due diligence with local planning departments is essential before purchasing.

Tax Obligations

Oregon requires short-term rental hosts to collect and remit state transient lodging tax, and Yamhill County may impose additional local lodging taxes. Platforms like Airbnb often collect some of these taxes automatically, but owners should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Dayton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Dayton's peak-season performance should remain anchored by Willamette Valley wine tourism, with summer months likely continuing to generate the bulk of annual revenue. Investors may see modest ADR growth of 1–3% as the region's hospitality profile matures, but occupancy is unlikely to shift dramatically without new demand drivers outside the May–September corridor. Properties that can attract off-season visitors—through competitive pricing or unique experiences—will be best positioned to outperform the market's current averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Dayton, OR

What is the average Airbnb occupancy rate in Dayton?

The average Airbnb occupancy rate in Dayton, OR is currently 12%, which is notably below the Oregon state average of 33%. This reflects the market's heavy seasonality—demand peaks during summer wine-country tourism months and drops significantly in winter. Properties that optimize pricing and target shoulder-season visitors may outperform this average.

How much do Airbnb hosts make in Dayton?

Based on the trailing 12 months of booking data, Airbnb hosts in Dayton earn an average of $2,753 per month, or approximately $33,043 per year. However, monthly revenue varies dramatically by season—from as low as $1,147 in January to as high as $4,562 in August. Two-bedroom properties tend to outperform, averaging $37,355 annually compared to $23,358 for one-bedroom units.

Is Dayton a good market for Airbnb investment?

Dayton offers a compelling niche opportunity for investors drawn to Oregon's Willamette Valley wine region. The market has just 18 active listings, meaning competition is minimal, and summer months deliver strong revenue. However, low off-season occupancy (12% on average) means annual returns are modest compared to larger Oregon markets. It's best suited for investors who value low competition and seasonal cash flow, or who want personal-use flexibility during quieter months.

What is the average daily rate (ADR) for Airbnb in Dayton?

The average daily rate in Dayton is $234, which is below Oregon's statewide average of $383. Two-bedroom listings command a significantly higher ADR of $267 compared to $169 for one-bedroom units. This pricing dynamic suggests guests are willing to pay a meaningful premium for additional space, making larger properties potentially more lucrative on a per-night basis.

Are short-term rentals legal in Dayton?

Short-term rentals are generally permitted in Dayton, Oregon, but operators may need to secure local permits or business licenses. Regulations can vary and are subject to change, so prospective investors should check directly with the City of Dayton and Yamhill County for the most up-to-date requirements regarding permits, zoning, and tax obligations.

When is peak season for Airbnb in Dayton?

Peak season in Dayton runs from roughly May through September, aligning with Willamette Valley's wine-tasting and outdoor recreation season. August is the strongest month at $4,562 in average revenue, followed closely by July at $4,422. Revenue drops sharply from November through February, with January being the slowest month at just $1,147.

How many Airbnbs are there in Dayton?

As of April 2026, there are 18 active Airbnb listings in Dayton, OR. The supply skews toward smaller properties, with 6 one-bedroom and 5 two-bedroom listings making up the majority of identifiable inventory. This limited supply means the market is far from saturated, though it also reflects the small size of Dayton as a destination.

How is Airbnb revenue calculated in Dayton?

The annual and monthly revenue figures for Dayton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Dayton, OR
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings in the market
• Data sourced from Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change; investors should verify current rules with municipal authorities before purchasing.