De Pere, WI Airbnb Market Data, Statistics, and Occupancy Rates

De Pere Short-Term Rental Market Overview

De Pere, WI is a compact short-term rental market with just 21 active Airbnb listings, offering investors relatively low competition in a community near the Green Bay metro area. With an average annual revenue of $40,927 and a notable 75% year-over-year growth in listing count, the market is attracting new host interest. Average daily rates sit at $224—well below Wisconsin's $368 state average—but the market's favorable supply/demand dynamics and growth trajectory earn it an ROI score of 68 out of 100, placing it in the "Attractive Opportunity" tier.

Key Market Statistics

According to Rabbu market data, the De Pere short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider De Pere

Investors are drawn to De Pere for its low competition, proximity to Green Bay's event-driven demand, and above-average market growth paired with a healthy supply/demand balance.

Expert Market Assessment

"De Pere presents a moderately attractive opportunity for STR investors willing to navigate its strong seasonality. Revenue swings dramatically from a low of $709 in February to a peak of $8,328 in September, which means cash-flow planning around off-peak months is critical. The market's small size and above-average growth trend work in its favor—new supply hasn't yet diluted demand. Investors who target two-bedroom properties and optimize for peak-season pricing stand to benefit most from the current market dynamics."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in De Pere

Average revenue by month in De Pere

De Pere's revenue profile is highly seasonal, ranging from a winter low of $709 in February to a dramatic peak of $8,328 in September—a nearly 12x spread. The fall months (September through December) consistently outperform, suggesting event-driven demand from the nearby Green Bay area, while January through April represent the softest stretch for hosts.

Active Airbnb listings by property size in De Pere

Two-bedroom listings make up the largest share of supply with 7 of the 21 active listings, while three- and four-bedroom properties each account for 5. The absence of studio and one-bedroom listings could signal an untapped niche for smaller units targeting solo travelers or couples, though demand for that segment would need further validation.

Average daily rate (ADR) by property size in De Pere

ADR scales meaningfully with size in De Pere: two-bedrooms average $185/night, three-bedrooms $219, and four-bedrooms command $334—an 81% premium over two-bedroom rates. For investors considering larger properties, the significant rate jump at the four-bedroom level is notable, though it should be weighed against the lower occupancy rates those units experience.

Average RevPAN by property size in De Pere

Two-bedroom properties deliver the strongest RevPAN at $115 per available night, significantly outperforming three-bedrooms ($36) and four-bedrooms ($48). This gap is driven primarily by the much higher occupancy that two-bedroom units sustain, making them the most efficient revenue generators on a per-night basis despite their lower nightly rates.

Average occupancy rates by property size in De Pere

Occupancy rates diverge sharply by size: two-bedroom listings fill 62% of available nights, while three- and four-bedroom properties see just 17% and 15% respectively. For cash-flow-focused investors, two-bedrooms offer far more predictable booking volume, whereas larger properties depend heavily on fewer high-value reservations during peak periods.

Average monthly revenue by property size in De Pere

Three-bedroom properties lead monthly revenue at $4,714, followed by four-bedrooms at $3,657 and two-bedrooms at $2,655. While three-bedrooms earn the most per month in absolute terms, the two-bedroom segment's higher occupancy makes it a more consistent earner, especially during shoulder and off-peak seasons.

Average annual revenue by property size in De Pere

Three-bedroom listings generate the highest annual revenue at $56,568, roughly 77% more than two-bedrooms ($31,865) and 29% more than four-bedrooms ($43,889). Investors seeking the best top-line return potential should consider three-bedroom configurations, though balancing this against acquisition costs and the lower occupancy rates of larger properties is critical for overall ROI.

Most common amenities for Airbnb listings in De Pere

Parking dominates at 95% of listings, reflecting De Pere's car-dependent location, while kitchen access (86%) and self check-in (81%) round out the top three. The prevalence of backyard space (57%), workspace (57%), and BBQ grills (52%) signals that guests expect a home-like experience, and listings offering pet-friendliness (43%) may capture additional demand in a market where nearly half of competitors already do so.

Understanding De Pere's ROI Score: 68/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

De Pere's ROI Score of 68 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where healthy demand growth and favorable supply dynamics offset average revenue-to-price ratios and occupancy stability. The above-average marks for Market Growth Trend and Supply/Demand Balance are particularly encouraging for early movers looking to establish a presence before the competitive landscape shifts. Investors should pair these data points with thorough local regulatory research and a realistic cash-flow model that accounts for the market's pronounced seasonality.

Short-Term Rental Regulations in De Pere

Understanding local STR regulations is essential before investing in De Pere. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in De Pere, Wisconsin may need to obtain a local permit or register with the city before listing a property. Investors should verify current requirements directly with De Pere's municipal offices and the Wisconsin Department of Revenue, as rules can evolve quickly in growing markets.

Key Restrictions

Common restrictions in Wisconsin STR markets include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may also limit or prohibit short-term rentals in certain neighborhoods, so reviewing any applicable covenants before purchasing is essential.

Tax Obligations

Wisconsin generally requires short-term rental hosts to collect and remit state sales tax and local room taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Wisconsin Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in De Pere can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, De Pere's STR market is expected to continue expanding given its above-average growth trend and favorable supply/demand balance. September's standout revenue—likely tied to fall events and football season in nearby Green Bay—suggests ADR could climb 3–5% during peak months as hosts optimize pricing. Occupancy, currently at 31% market-wide, may see modest improvement as the market matures, though investors should anticipate rates hovering around 28–35% depending on property type and season. New entrants should focus on high-demand periods and strategic amenity offerings to capture the strongest returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in De Pere, WI

What is the average Airbnb occupancy rate in De Pere?

The average occupancy rate for Airbnb listings in De Pere is currently 31%, which falls below Wisconsin's state average of 38%. However, occupancy varies significantly by property size—two-bedroom listings achieve a strong 62% occupancy rate, while larger properties like 3- and 4-bedrooms see considerably lower rates of 17% and 15% respectively. This suggests that smaller, well-positioned properties tend to attract more consistent bookings in this market.

How much do Airbnb hosts make in De Pere?

On average, Airbnb hosts in De Pere earn approximately $3,410 per month and $40,927 per year based on trailing 12-month historical performance. Earnings vary by property size: three-bedroom listings lead with an average annual revenue of $56,568, followed by four-bedrooms at $43,889 and two-bedrooms at $31,865. Revenue also fluctuates significantly by season, with September being the highest-earning month.

Is De Pere a good market for Airbnb investment?

De Pere earns a Rabbu ROI Score of 68 out of 100, classified as an "Attractive Opportunity." The market benefits from above-average growth trends and a favorable supply/demand balance, with only 21 active listings keeping competition manageable. While occupancy and revenue-to-price ratios are average, the market's proximity to the Green Bay metro area and strong seasonal demand—particularly in fall—make it a compelling option for investors who plan around the pronounced seasonal cycles.

What is the average daily rate (ADR) for Airbnb in De Pere?

The average daily rate in De Pere is $224, which is below Wisconsin's statewide average of $368. ADR scales with property size: two-bedroom listings average $185 per night, three-bedrooms come in at $219, and four-bedroom properties command the highest rate at $334. The lower-than-state-average ADR reflects De Pere's positioning as a more affordable market compared to Wisconsin's resort and urban destinations.

Are short-term rentals legal in De Pere?

Short-term rentals can be operated in De Pere, WI, though hosts may need to comply with local permit or registration requirements. Wisconsin has statewide regulations that apply to tourist rooming houses, and local municipalities like De Pere may impose additional rules. It's important to check directly with city authorities and review any HOA restrictions before purchasing an investment property.

When is peak season for Airbnb in De Pere?

Peak season in De Pere runs from roughly September through December, with September standing out as the top-earning month at $8,328 in average revenue—likely driven by fall events and Green Bay Packers football season. October ($5,217) and December ($5,311) also perform strongly. The slowest months are January and February, when revenue drops to $965 and $709 respectively, reflecting the typical winter lull in the region.

How many Airbnbs are there in De Pere?

As of April 2026, there are 21 active Airbnb listings in De Pere. The supply is distributed across three main property sizes: 7 two-bedroom listings, 5 three-bedroom listings, and 5 four-bedroom listings. Notably, the listing count has grown 75% year-over-year, indicating rapidly increasing interest from hosts and investors in this small but expanding market.

How is Airbnb revenue calculated in De Pere?

The annual and monthly revenue figures for De Pere are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws from its own historical performance. Individual results can vary based on property quality, pricing strategy, and how well a listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the De Pere, WI market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data reflecting current listing features in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and state authorities before investing. Individual property results will vary based on location, condition, management quality, and pricing strategy.