De Soto, WI Airbnb Market Data, Statistics, and Occupancy Rates

De Soto Short-Term Rental Market Overview

De Soto, WI earns an ROI score of 87 out of 100, placing it firmly in "Standout Opportunity" territory for short-term rental investors. With an average annual revenue of $41,807 against average home values of $371,980, the revenue-to-price ratio is notably above average. The market is still compact — just 26 active Airbnb listings — which means supply remains tight relative to the outdoor-recreation demand that a Mississippi River village like De Soto can attract. Year-over-year listing growth of 80% signals rising investor interest, but the low absolute count leaves room for well-positioned properties to capture meaningful share.

Key Market Statistics

According to Rabbu market data, the De Soto short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider De Soto

Investors are drawn to De Soto for its favorable revenue-to-price ratio, tight supply, and consistent seasonal demand fueled by the Mississippi River corridor's recreational appeal.

Expert Market Assessment

"De Soto presents a compelling small-market opportunity with above-average marks across every ROI calculation factor — revenue-to-price, occupancy stability, market growth, and supply-demand balance. Seasonality is pronounced: August tops the revenue chart at $5,071 while February dips to $1,851, creating a roughly 2.7× spread between peak and trough months. Investors who plan cash reserves for the quieter winter period will find that the robust May-through-October stretch more than compensates. The combination of low listing density and strong seasonal demand makes this a market where execution and amenity quality can meaningfully move the needle on returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in De Soto

Average revenue by month in De Soto

Revenue in De Soto follows a clear seasonal arc, peaking in August at $5,071 and bottoming out in February at $1,851 — a spread of roughly $3,200. The five-month stretch from May through September consistently delivers above-average returns, making this window critical for meeting annual income targets.

Active Airbnb listings by property size in De Soto

Supply is distributed fairly evenly across the three tracked sizes: 9 three-bedroom, 8 two-bedroom, and 6 one-bedroom listings. The relatively balanced distribution means no single property type overwhelmingly dominates, though the slightly lower count of 1-bedroom units is notable given their strong revenue performance.

Average daily rate (ADR) by property size in De Soto

ADR is remarkably flat across property sizes, with 3-bedrooms at $242, 1-bedrooms at $241, and 2-bedrooms at $224. This minimal premium for larger units suggests that guests in De Soto value the destination and experience more than sheer space, and smaller properties can compete effectively on nightly rate.

Average RevPAN by property size in De Soto

One-bedroom listings deliver the highest RevPAN at $93, followed closely by 2-bedrooms at $89, while 3-bedrooms drop to $66. The gap reflects the significantly lower occupancy of larger properties, making smaller units the more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in De Soto

Two-bedroom properties lead occupancy at 40%, with 1-bedrooms close behind at 39%, while 3-bedroom listings lag noticeably at 28%. Investors targeting larger properties should anticipate more vacant nights and plan pricing strategies accordingly to maintain cash-flow consistency.

Average monthly revenue by property size in De Soto

One-bedroom listings punch well above their size, averaging $4,354 per month — nearly 76% more than 2-bedrooms at $2,478 and 62% more than 3-bedrooms at $2,696. This outsized performance from smaller units is driven by their combination of competitive ADR and substantially better occupancy.

Average annual revenue by property size in De Soto

At $52,248 in average annual revenue, 1-bedroom properties offer the strongest return potential in De Soto, outpacing 3-bedrooms ($32,355) and 2-bedrooms ($29,744) by a wide margin. Paired with likely lower acquisition and maintenance costs, 1-bedroom units present a particularly compelling investment profile in this market.

Most common amenities for Airbnb listings in De Soto

Parking and a kitchen are universal across all De Soto listings (100%), while self check-in (92%), BBQ grills (81%), and backyards (77%) round out the top five — reflecting a guest base that expects a self-sufficient, outdoor-oriented experience. Hot tubs are present in 62% of listings, suggesting they've become nearly table-stakes for competitive positioning in this recreation-driven market.

Understanding De Soto's ROI Score: 87/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

With a score of 87 out of 100, De Soto lands in the "Standout Opportunity" band — a signal that its revenue-to-price ratio, occupancy stability, market growth, and supply-demand balance all rate above average. This combination is uncommon, especially in a market with only 26 active listings and average home values under $375K, which keeps the entry barrier manageable. Investors should pair this score with on-the-ground regulatory research and property-level due diligence to confirm the opportunity aligns with their return targets.

Short-Term Rental Regulations in De Soto

Understanding local STR regulations is essential before investing in De Soto. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in De Soto, Wisconsin may need to obtain a tourist rooming house license at the state level and comply with any Village of De Soto registration requirements. Investors should verify current permit and licensing obligations directly with local authorities and the Wisconsin Department of Safety and Professional Services before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, and parking standards. HOA or deed restrictions can also limit STR activity in certain neighborhoods, so reviewing property-level covenants is essential before purchasing.

Tax Obligations

Wisconsin imposes a state room tax and a county room tax on short-term rentals, and the Village of De Soto may layer on additional local lodging taxes. Major booking platforms typically collect and remit state-level taxes automatically, but hosts should confirm county and local obligations are also covered.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in De Soto can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, expect the summer-through-fall revenue window to remain the primary driver, with peak monthly revenues likely holding in the $4,900–$5,100 range. Occupancy stability and market growth trends are both tracking above average, suggesting ADR could nudge up 2–4% as new listings are absorbed by steady leisure demand. Winter months will continue to soften, so investors should budget for $1,800–$2,500 monthly revenues from December through March. Overall, De Soto's small supply base and strong seasonal appeal position it well for steady performance, though results will depend on property quality and pricing discipline."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in De Soto, WI

What is the average Airbnb occupancy rate in De Soto?

The average occupancy rate for Airbnb listings in De Soto is currently 37%, which is just slightly below the Wisconsin state average of 38%. Occupancy varies by property size — 2-bedroom units lead at 40%, followed by 1-bedrooms at 39%, while 3-bedroom properties trail at 28%. Seasonal demand concentrated in the summer months means occupancy rates climb substantially from May through October.

How much do Airbnb hosts make in De Soto?

Airbnb hosts in De Soto earn an average of $3,483 per month and approximately $41,807 per year based on trailing 12-month booking data. Earnings vary significantly by property size: 1-bedroom listings lead with an average annual revenue of $52,248, while 2-bedroom and 3-bedroom properties average $29,744 and $32,355 respectively. Peak months like July and August can push monthly revenue above $5,000.

Is De Soto a good market for Airbnb investment?

De Soto scores 87 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" designation. The market benefits from an above-average revenue-to-price ratio, stable occupancy, positive growth trends, and a favorable supply-demand balance. With only 26 active listings and average home values around $371,980, investors can enter the market at a reasonable price point relative to the revenue potential. That said, individual results depend on property quality, pricing strategy, and seasonal management.

What is the average daily rate (ADR) for Airbnb in De Soto?

The current average daily rate in De Soto is $267, which sits below the Wisconsin state average of $368. ADR is fairly consistent across property sizes — 3-bedroom listings command $242, 1-bedrooms average $241, and 2-bedrooms come in at $224. The lower ADR compared to the state average reflects De Soto's rural positioning, but the market compensates with more accessible property acquisition costs.

Are short-term rentals legal in De Soto?

Short-term rentals are generally permitted in De Soto, Wisconsin, though operators typically need to comply with Wisconsin's tourist rooming house licensing requirements and any applicable local regulations. Investors should check with the Village of De Soto and the Wisconsin Department of Safety and Professional Services for the most current permit requirements, zoning rules, and tax obligations before listing a property.

When is peak season for Airbnb in De Soto?

Peak season in De Soto runs from May through October, with August generating the highest average monthly revenue at $5,071. July follows closely at $4,941, and June rounds out the top three at $4,515. The off-peak months of December through March see revenues dip to the $1,851–$2,473 range, making seasonal cash-flow planning an important part of any investment strategy here.

How many Airbnbs are there in De Soto?

As of April 2026, there are 26 active Airbnb listings in De Soto. The market is split across three main property sizes: 9 three-bedroom units, 8 two-bedroom units, and 6 one-bedroom units. Year-over-year listing growth of 80% shows increasing investor interest, though the market's total supply remains quite small, which helps support pricing power for existing hosts.

How is Airbnb revenue calculated in De Soto?

The annual and monthly revenue figures shown for De Soto are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Trailing 12-month revenue and yield metrics derived from actual booking data
• Amenity prevalence data across active listings in the market
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements can change; investors should verify current rules before purchasing.