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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Deadwood offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Deadwood, SD presents an attractive short-term rental opportunity driven by its historic gaming town appeal and proximity to Black Hills tourism. With an average daily rate of $324—well above the $261 state average—and an ROI score of 57 out of 100, the market rewards operators who can capitalize on a pronounced summer peak. The relatively small supply of just 61 active listings suggests limited competition, though investors should plan for significant seasonal revenue swings between the summer highs and the quieter winter months.
According to Rabbu market data, the Deadwood short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 61 |
| Average Daily Rate (ADR) | vs. $261 state avg. | $324 |
| Average Occupancy Rate | vs. 43% state avg. | 21% |
| RevPAN | ADR * Occupancy Rate | $68 |
| Average Monthly Revenue | Historical 12-month average | $3,005 |
| Average Annual Revenue | Historical 12-month average | $36,070 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Deadwood draws investor interest because a tight supply base and premium nightly rates create meaningful revenue potential for well-positioned properties, even with seasonal occupancy patterns.
Key investment factors
"Deadwood earns an 'Attractive Opportunity' designation, reflecting a market where healthy nightly rates and limited supply create a viable path to solid returns—tempered by pronounced seasonality. July is the revenue standout at $6,979 per month on average, while April dips to just $1,020, so cash-flow planning across the full calendar year is essential. Three-bedroom properties stand out as a compelling sweet spot, combining the highest occupancy rate (34%) with strong RevPAN ($108), making them particularly well-suited for group and family travelers visiting the Black Hills region."
— Rabbu Market Analysis Team
Deadwood's revenue curve is sharply seasonal: July ($6,979) and August ($6,657) together account for nearly 38% of the annual total, while April ($1,020) and November ($1,158) mark the low points. This roughly 6:1 spread between peak and trough months means investors should build reserves during summer to cover leaner off-season periods.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,722 |
| February |
|
$1,914 |
| March |
|
$2,256 |
| April |
|
$1,020 |
| May |
|
$2,137 |
| June |
|
$4,635 |
| July |
|
$6,979 |
| August |
|
$6,657 |
| September |
|
$3,206 |
| October |
|
$2,174 |
| November |
|
$1,158 |
| December |
|
$2,204 |
Supply is spread fairly evenly across 1- to 3-bedroom properties (13, 17, and 15 listings respectively), with 4-bedroom homes the least represented at just 8 listings. The smaller 4-bedroom inventory could signal an opportunity for investors willing to offer larger group accommodations in a market where those units earn the highest monthly revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
13 |
| 2 bedrooms |
|
17 |
| 3 bedrooms |
|
15 |
| 4 bedrooms |
|
8 |
ADR scales steadily from $155 for 1-bedroom units up to $375 for 4-bedroom homes, with the jump from 2 bedrooms ($210) to 3 bedrooms ($323) representing the most dramatic increase. This suggests that the 3-bedroom tier captures a premium sweet spot where guests are willing to pay significantly more for the extra space without the acquisition cost of a 4-bedroom property.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$155 |
| 2 bedrooms |
|
$210 |
| 3 bedrooms |
|
$323 |
| 4 bedrooms |
|
$375 |
Three-bedroom properties dominate RevPAN at $108, more than triple the $31 earned by 2-bedroom units and well ahead of the $62 posted by 4-bedroom homes. This gap underscores that 3-bedrooms combine higher nightly rates with substantially better occupancy, making them the most efficient revenue generators on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$25 |
| 2 bedrooms |
|
$31 |
| 3 bedrooms |
|
$108 |
| 4 bedrooms |
|
$62 |
Three-bedroom listings achieve the strongest occupancy at 34%, more than double the rates seen by 1-bedroom (16%), 2-bedroom (15%), and 4-bedroom (17%) properties. This disparity suggests that family and group travelers—the primary demand driver in the Black Hills—overwhelmingly prefer mid-sized accommodations, offering 3-bedroom investors more predictable booking volume.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
16% |
| 2 bedrooms |
|
15% |
| 3 bedrooms |
|
34% |
| 4 bedrooms |
|
17% |
Four-bedroom properties lead monthly revenue at $4,326, followed closely by 3-bedrooms at $3,949, while 1-bedroom ($1,845) and 2-bedroom ($2,136) units trail meaningfully. The modest gap between 3- and 4-bedroom earnings—just $377 per month—combined with the significantly higher occupancy rate for 3-bedrooms makes the smaller configuration potentially more attractive on a risk-adjusted basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,845 |
| 2 bedrooms |
|
$2,136 |
| 3 bedrooms |
|
$3,949 |
| 4 bedrooms |
|
$4,326 |
Annual revenue ranges from $22,143 for 1-bedroom listings to $51,916 for 4-bedroom properties, with 3-bedrooms generating a strong $47,396. Given the relatively compressed gap between 3- and 4-bedroom annual earnings ($4,520) versus the likely difference in acquisition costs, 3-bedroom properties may offer the best return potential for investors targeting this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$22,143 |
| 2 bedrooms |
|
$25,640 |
| 3 bedrooms |
|
$47,396 |
| 4 bedrooms |
|
$51,916 |
Kitchen (95%) and parking (90%) are near-universal in Deadwood's listings, reflecting the practical expectations of visitors who often drive to this Black Hills destination and stay for multi-day trips. Amenities like BBQ grills (64%), patios (59%), and outdoor furniture (57%) reinforce the market's outdoor lifestyle appeal, while hot tubs (16%) remain a potential differentiator for listings looking to command premium rates.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
95% |
| Parking |
|
90% |
| Dryer |
|
77% |
| Self Check-in |
|
77% |
| Washer |
|
77% |
| BBQ Grill |
|
64% |
| Patio or Balcony |
|
59% |
| Outdoor Furniture |
|
57% |
| Backyard |
|
48% |
| Pets |
|
31% |
| Workspace |
|
30% |
| Hot Tub |
|
16% |
| Waterfront |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Deadwood Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Deadwood's ROI score of 57 out of 100 places it in the 'Attractive Opportunity' band, reflecting average revenue-to-price and occupancy stability metrics balanced by an above-average market growth trend. The supply/demand balance registers as average, which, combined with the sharp 95% year-over-year listing growth, makes it worth monitoring whether new supply begins to dilute per-listing returns. Investors should pair these data points with local regulatory research and realistic seasonal cash-flow modeling to build a complete picture before committing capital.
Understanding local STR regulations is essential before investing in Deadwood. Here's the current regulatory landscape:
Short-term rental operators in Deadwood, South Dakota may need to obtain a business license or STR permit from the city. Investors should verify current registration and permitting requirements directly with Deadwood's city offices and Lawrence County before listing a property.
Common restrictions in markets like Deadwood can include occupancy limits, minimum-night stay requirements, noise and nuisance ordinances, parking mandates, and HOA covenants that may limit or prohibit short-term rentals. Because regulations can change, it's important to confirm all applicable local and state restrictions before purchasing.
South Dakota does not levy a state income tax, but short-term rental hosts are typically subject to state sales tax and any local lodging or tourism taxes. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, though operators should confirm their specific obligations with local authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Deadwood can provide current regulatory guidance.
Financing an Airbnb investment in Deadwood requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Deadwood's above-average market growth trend suggests continued upward momentum in listing activity and traveler demand, particularly during the June–August corridor. ADR may hold steady or inch up 2–4% as supply remains constrained relative to peak-season demand. Occupancy, currently at 21% on a blended annual basis, could see modest improvement if shoulder-season marketing and events programming expand, though investors should estimate annual occupancy in the 20–25% range for conservative underwriting. The 95% year-over-year growth in active listings bears watching—if new supply outpaces demand, per-listing revenue could compress."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and market conditions as of the dates noted; future results may differ. Local regulations, tax obligations, and permit requirements are subject to change—investors should verify all rules with local authorities before purchasing.
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