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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Decorah offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Decorah, a small-market gem in northeast Iowa, offers an intriguing opportunity for short-term rental investors willing to work with a seasonal rhythm. With an average annual revenue of $31,065 across 85 active listings and above-average occupancy stability, the market rewards operators who can capture summer and fall demand driven by the area's outdoor recreation and cultural appeal. An ROI score of 61 out of 100 reflects a balanced opportunity where healthy revenue-to-price dynamics and steady growth trends offset a tighter supply/demand picture.
According to Rabbu market data, the Decorah short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 85 |
| Average Daily Rate (ADR) | vs. $265 state avg. | $200 |
| Average Occupancy Rate | vs. 33% state avg. | 24% |
| RevPAN | ADR * Occupancy Rate | $49 |
| Average Monthly Revenue | Historical 12-month average | $2,588 |
| Average Annual Revenue | Historical 12-month average | $31,065 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Decorah draws investor attention thanks to its blend of affordable property values, above-average occupancy stability, and a seasonal demand curve anchored by outdoor tourism and cultural events.
Key investment factors
"Decorah presents an attractive but seasonal investment profile. Revenue swings meaningfully between a winter low of roughly $1,179 in February and a summer peak of $4,032 in August — a spread that investors need to plan around when modeling cash flow. The market's strength lies in its above-average occupancy stability and positive growth trend, which help offset a supply/demand balance that currently leans toward saturation as new listings enter the market. Investors who target larger properties (especially 4-bedroom homes) and price strategically through shoulder months stand to outperform the market average significantly."
— Rabbu Market Analysis Team
Decorah shows pronounced seasonality, with August peaking at $4,032 in average monthly revenue and February bottoming out at $1,179 — a roughly 3.4x spread. The strongest earning window stretches from June through October, making it essential for investors to maximize bookings during this five-month corridor to hit annual revenue targets.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,258 |
| February |
|
$1,179 |
| March |
|
$2,017 |
| April |
|
$2,056 |
| May |
|
$2,742 |
| June |
|
$3,424 |
| July |
|
$3,804 |
| August |
|
$4,032 |
| September |
|
$3,277 |
| October |
|
$3,317 |
| November |
|
$2,136 |
| December |
|
$1,818 |
One- and 2-bedroom properties dominate Decorah's supply with 26 and 27 listings respectively, while studios (5), 3-bedroom (12), and 4-bedroom (12) homes are less represented. The relatively thin supply of larger properties, combined with their significantly higher revenue potential, may signal an opportunity for investors targeting the 4-bedroom segment.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
5 |
| 1 bedroom |
|
26 |
| 2 bedrooms |
|
27 |
| 3 bedrooms |
|
12 |
| 4 bedrooms |
|
12 |
ADR climbs steadily from $123 for studios to $318 for 4-bedroom properties, with the sharpest jump occurring between 3-bedroom ($216) and 4-bedroom units. This premium-tier pricing for 4-bedroom homes — nearly 2.6x the studio rate — suggests strong guest willingness to pay for larger group-friendly accommodations in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$123 |
| 1 bedroom |
|
$127 |
| 2 bedrooms |
|
$181 |
| 3 bedrooms |
|
$216 |
| 4 bedrooms |
|
$318 |
Four-bedroom properties deliver standout RevPAN at $95, more than double the $40 earned by 2- and 3-bedroom units and roughly triple the $31–$32 range for studios and 1-bedrooms. This gap underscores that larger properties not only charge more per night but also maintain higher occupancy, creating a compounding revenue advantage.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$31 |
| 1 bedroom |
|
$32 |
| 2 bedrooms |
|
$40 |
| 3 bedrooms |
|
$40 |
| 4 bedrooms |
|
$95 |
Occupancy rates cluster in a narrow 19–30% band across property sizes, with 4-bedroom homes leading at 30% and 3-bedroom units trailing at 19%. The relative consistency for studios, 1-bedrooms, and 2-bedrooms (23–25%) suggests steady baseline demand across most configurations, while the 4-bedroom advantage points to stronger group-travel demand.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
25% |
| 1 bedroom |
|
25% |
| 2 bedrooms |
|
23% |
| 3 bedrooms |
|
19% |
| 4 bedrooms |
|
30% |
Four-bedroom properties generate $5,106 per month on average — nearly double the $2,738 earned by 2-bedroom units and roughly triple the $1,761 from 1-bedroom listings. Studios and 1-bedrooms sit at the lower end at $1,525 and $1,761 respectively, making them better suited as supplemental income plays rather than primary investment vehicles.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,525 |
| 1 bedroom |
|
$1,761 |
| 2 bedrooms |
|
$2,738 |
| 3 bedrooms |
|
$2,579 |
| 4 bedrooms |
|
$5,106 |
Annual revenue ranges from $18,311 for studios to $61,279 for 4-bedroom properties, with the jump from 3-bedroom ($30,956) to 4-bedroom representing nearly a $30,000 premium. Investors targeting the highest return potential should focus on 4-bedroom configurations, which earn roughly twice the market average of $31,065.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$18,311 |
| 1 bedroom |
|
$21,143 |
| 2 bedrooms |
|
$32,858 |
| 3 bedrooms |
|
$30,956 |
| 4 bedrooms |
|
$61,279 |
Parking dominates at 98% penetration — a near-requirement in this car-dependent rural market — followed by kitchen access (89%) and self check-in (82%). Outdoor amenities like backyards (54%), patios (53%), and BBQ grills (40%) are well-represented, signaling that guests expect a nature-forward experience, while hot tubs (2%) and EV chargers (5%) remain rare differentiators that could help a listing stand out.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
98% |
| Kitchen |
|
89% |
| Self Check-in |
|
82% |
| Dryer |
|
59% |
| Washer |
|
59% |
| Backyard |
|
54% |
| Patio or Balcony |
|
53% |
| Outdoor Furniture |
|
46% |
| Workspace |
|
44% |
| BBQ Grill |
|
40% |
| Pets |
|
25% |
| Gym |
|
17% |
| EV Charger |
|
5% |
| Hot Tub |
|
2% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Decorah Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Below average | 15% |
Decorah's ROI score of 61 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where average revenue-to-price ratios combine with above-average occupancy stability and positive growth trends to create a viable investment case. The supply/demand balance scores below average — likely a function of the 67% year-over-year listing growth outpacing demand absorption — which warrants monitoring over the coming year. Pairing this score with thorough local regulatory research and a property-specific financial model will help investors determine whether Decorah's seasonal rhythm fits their return requirements.
Understanding local STR regulations is essential before investing in Decorah. Here's the current regulatory landscape:
Short-term rental operators in Decorah, Iowa may need to obtain a local rental permit or register their property with the city. Investors should verify current requirements directly with the City of Decorah and Winneshiek County before listing a property.
Common STR restrictions in Iowa communities can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking regulations, and potential HOA covenants that restrict or prohibit short-term rentals. Decorah's zoning code may also impose specific conditions on where STRs are permitted, so checking with local planning officials is advisable.
Iowa requires short-term rental operators to collect and remit state sales tax and local hotel/motel tax on stays of fewer than 31 consecutive days. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Iowa Department of Revenue to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Decorah can provide current regulatory guidance.
Financing an Airbnb investment in Decorah requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Decorah's STR market is expected to continue its upward trajectory — active listings grew 67% year-over-year, signaling strong investor interest and rising traveler demand. Seasonal revenue patterns suggest ADR could tick up 2–4% during peak months (June through October), with annual occupancy likely settling in the 22–26% range as new supply absorbs into the market. Above-average market growth trends provide a favorable backdrop, though investors should monitor whether the rapid supply increase begins to compress per-listing revenue."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; investors should verify current rules with municipal and state authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.
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