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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Defuniak Springs offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Defuniak Springs, FL is a small but intriguing short-term rental market with just 15 active Airbnb listings and an average annual revenue of $35,738 per property. With an average daily rate of $219—well below Florida's $498 state average—and home values around $375,134, the market offers a more accessible entry point for investors looking at the Sunshine State. The 128% year-over-year growth in active listings signals rising investor interest, while the favorable supply/demand balance suggests the market hasn't yet reached saturation.
According to Rabbu market data, the Defuniak Springs short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 15 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $219 |
| Average Occupancy Rate | vs. 54% state avg. | 53% |
| RevPAN | ADR * Occupancy Rate | $115 |
| Average Monthly Revenue | Historical 12-month average | $2,978 |
| Average Annual Revenue | Historical 12-month average | $35,738 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Defuniak Springs appeals to investors seeking an affordable Florida entry point with a favorable supply/demand dynamic and meaningful summer revenue potential.
Key investment factors
"With an ROI score of 65 out of 100, Defuniak Springs presents an attractive opportunity for investors willing to navigate pronounced seasonality. Revenue swings dramatically from a July peak of $8,832 down to a January low of $744, meaning operators need strong pricing strategies and financial reserves to weather the off-season. The above-average supply/demand balance is a genuine bright spot—only 15 listings serve the area, keeping competition manageable. For investors who can capitalize on the summer surge and keep costs lean during quieter months, this market offers a compelling risk-reward profile at a fraction of coastal Florida price points."
— Rabbu Market Analysis Team
Defuniak Springs exhibits extreme seasonality, with July ($8,832) generating nearly 12 times the revenue of January ($744). The summer months of June through August account for a disproportionate share of annual income, making dynamic pricing and occupancy optimization during shoulder months critical for maximizing returns.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$744 |
| February |
|
$1,229 |
| March |
|
$3,693 |
| April |
|
$2,185 |
| May |
|
$3,104 |
| June |
|
$6,533 |
| July |
|
$8,832 |
| August |
|
$3,259 |
| September |
|
$1,883 |
| October |
|
$2,215 |
| November |
|
$1,165 |
| December |
|
$891 |
Property size distribution data is not currently available for this market, likely due to the small listing base of just 15 active properties. As the market grows, more granular supply breakdowns by bedroom count should emerge.
| Size | Trend | Value |
|---|
ADR breakdowns by property size are not available for Defuniak Springs at this time. The market-wide average daily rate of $219 provides a useful baseline, though rates will naturally vary by property size and amenities offered.
| Size | Trend | Value |
|---|
RevPAN data by property size is not yet available for this small market. The overall market RevPAN of $115 per available night reflects the combination of the $219 ADR and 53% occupancy rate.
| Size | Trend | Value |
|---|
Occupancy rate breakdowns by bedroom count are not currently available for Defuniak Springs. The market-wide average of 53% sits close to Florida's state average, suggesting consistent demand relative to supply despite the market's small scale.
| Size | Trend | Value |
|---|
Monthly revenue data by property size is not available at this time due to the limited number of active listings. Investors should evaluate individual comps carefully given the small sample size in this market.
| Size | Trend | Value |
|---|
Annual revenue breakdowns by property size are not yet available for Defuniak Springs. The market-wide average of $35,738 per year provides a general benchmark, but individual performance will depend heavily on property type, location, and amenity offerings.
| Size | Trend | Value |
|---|
Parking (100%), kitchen access (93%), and patio or balcony (93%) are near-universal among Defuniak Springs listings, reflecting guest expectations for a comfortable, home-like stay. Lake access (47%) and waterfront positioning (20%) stand out as differentiators that could command premium rates, signaling that proximity to water is a meaningful value driver in this market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
93% |
| Patio or Balcony |
|
93% |
| Backyard |
|
87% |
| Self Check-in |
|
80% |
| Workspace |
|
80% |
| Washer |
|
73% |
| BBQ Grill |
|
67% |
| Dryer |
|
67% |
| Outdoor Furniture |
|
67% |
| Lake Access |
|
47% |
| Pets |
|
40% |
| Waterfront |
|
20% |
| EV Charger |
|
13% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Defuniak Springs Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Defuniak Springs earns a 65 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" band. The market's strongest factor is its above-average supply/demand balance, driven by only 15 active listings serving area demand, while revenue-to-price ratio, occupancy stability, and market growth all rate as average—solid fundamentals without standout risk. Investors should pair this score with local regulatory research and a realistic seasonal cash-flow model to ensure the summer-heavy revenue pattern aligns with their financial goals.
Understanding local STR regulations is essential before investing in Defuniak Springs. Here's the current regulatory landscape:
Short-term rental operators in Defuniak Springs, Florida may need to obtain a business tax receipt from Walton County as well as register with the Florida Department of Business and Professional Regulation (DBPR). Investors should verify current permit and licensing requirements directly with local authorities before listing a property.
Common restrictions in Florida STR markets can include occupancy limits, noise ordinances, minimum stay requirements, parking mandates, and trash management rules. HOA or deed restrictions may also limit short-term rental activity in certain neighborhoods, so reviewing community covenants is essential before purchasing.
Florida requires short-term rental operators to collect and remit state sales tax and any applicable county tourist development tax. Many booking platforms like Airbnb collect state taxes automatically, but hosts should confirm county-level obligations are also being handled.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Defuniak Springs can provide current regulatory guidance.
Financing an Airbnb investment in Defuniak Springs requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Defuniak Springs is likely to see continued listing growth as investors discover this under-the-radar Florida market, though the small base of 15 listings means new entrants could shift dynamics quickly. Seasonality is pronounced—July revenue tops $8,800 while January dips to around $744—so investors should plan for lean winter months and potentially build reserves during summer peaks. ADR may see modest increases of 2–5% as the market matures and hosts refine pricing strategies, while occupancy is expected to hold in the 50–55% range given the market's seasonal demand patterns."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the date shown; actual results may differ based on property-specific factors and operational decisions. Local regulations, tax obligations, and permit requirements are subject to change—always verify with local authorities before investing.
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