Deming, NM Airbnb Market Data, Statistics, and Occupancy Rates

Deming Short-Term Rental Market Overview

Deming, NM is a small, emerging short-term rental market with just 18 active Airbnb listings and an average annual revenue of $12,421 per property. While the average daily rate of $121 sits well below the New Mexico state average of $249, occupancy at 41% actually outperforms the statewide 36% benchmark — suggesting steady demand relative to the market's size. With average home values around $240,160, the low entry cost paired with consistent occupancy makes Deming worth a closer look for investors comfortable with a smaller, less liquid market.

Key Market Statistics

According to Rabbu market data, the Deming short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Deming

Deming appeals to investors seeking low entry costs and a favorable supply/demand balance in a small New Mexico market with occupancy that exceeds state averages.

Expert Market Assessment

"Deming represents a competitive opportunity with a moderate ROI score of 53 out of 100, reflecting average revenue-to-price dynamics alongside some softness in occupancy stability and market growth trends. The market shows clear seasonality — October ($1,395) and December ($1,252) are the strongest revenue months, while April ($776) marks the low point, creating a roughly 80% swing between peak and trough. The rapid 154% year-over-year listing growth warrants caution: while the supply/demand balance remains favorable for now, investors should monitor absorption closely. For those who can secure a well-positioned two-bedroom property at Deming's affordable price point, the math can work — but this is a market that rewards operational discipline and realistic revenue expectations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Deming

Average revenue by month in Deming

Deming's revenue peaks in October at $1,395 and stays strong in December ($1,252) and March ($1,205), while April marks the annual low at just $776 — a spread of nearly 80% that signals meaningful seasonality investors should plan around with dynamic pricing.

Active Airbnb listings by property size in Deming

The market's 18 listings are concentrated in one-bedroom (6) and two-bedroom (8) properties, with no larger configurations represented in the data. This narrow supply mix could present an opportunity for investors willing to offer three-bedroom or larger homes if local demand supports group or family travel.

Average daily rate (ADR) by property size in Deming

ADR scales modestly from $88 for one-bedroom units to $109 for two-bedrooms, a 24% premium. The relatively small jump suggests that two-bedroom properties offer a better value proposition for guests, which likely contributes to their higher occupancy.

Average RevPAN by property size in Deming

Two-bedroom properties deliver $58 in RevPAN — exactly double the $29 earned by one-bedroom listings — making them the clear winner when accounting for both rate and occupancy. This gap underscores how much more efficiently two-bedroom units convert available nights into revenue in Deming.

Average occupancy rates by property size in Deming

Two-bedroom properties significantly outperform one-bedrooms on occupancy, filling 53% of available nights versus just 34% for smaller units. For investors prioritizing cash-flow consistency, two-bedroom configurations offer a substantially more stable booking pattern in this market.

Average monthly revenue by property size in Deming

Two-bedroom listings generate $1,054 per month on average compared to $728 for one-bedroom units — a 45% revenue advantage that reflects their higher occupancy and ADR combined. The gap makes a strong case for prioritizing two-bedroom acquisitions in Deming.

Average annual revenue by property size in Deming

At $12,654 annually, two-bedroom properties outpace one-bedrooms ($8,742) by nearly $4,000 per year. Given Deming's affordable home prices, the two-bedroom configuration likely offers the strongest return potential relative to acquisition and operating costs.

Most common amenities for Airbnb listings in Deming

Parking is universal (100%) across Deming listings, followed closely by kitchen access (94%), laundry facilities (83–89%), and self check-in (78%) — reflecting a guest base that values practical, self-sufficient stays. Outdoor amenities like backyards, BBQ grills, and patios appear in about two-thirds of listings, signaling that desert outdoor living space is an expected feature rather than a luxury differentiator.

Understanding Deming's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Deming's ROI Score of 53 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but requires careful deal selection. The revenue-to-price ratio is average, while occupancy stability and market growth trend both score below average — factors that reflect the market's small size and the rapid 154% surge in new listings. The above-average supply/demand balance is a bright spot, but investors should pair this data with thorough local regulatory research and conservative underwriting to ensure their specific deal pencils out.

Short-Term Rental Regulations in Deming

Understanding local STR regulations is essential before investing in Deming. Here's the current regulatory landscape:

Permit Requirements

Investors looking at short-term rentals in Deming, New Mexico should verify whether a local business license, short-term rental permit, or registration is required by the City of Deming or Luna County. Regulations can change quickly in smaller markets, so checking directly with the city clerk's office and the State of New Mexico is strongly recommended before listing.

Key Restrictions

Common restrictions that may apply to STRs in New Mexico communities include occupancy limits, noise ordinances, parking requirements, and minimum stay mandates. HOA rules can also impose additional constraints, and some jurisdictions cap the number of permits issued, so investors should review both municipal codes and any applicable homeowners association bylaws.

Tax Obligations

Short-term rental operators in New Mexico are generally subject to gross receipts tax and may owe local lodgers' tax to Luna County or the City of Deming. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but investors should confirm their specific obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Deming can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Deming's STR landscape is likely to see continued supply growth — active listings surged 154% year-over-year — which could pressure occupancy and ADR if demand doesn't keep pace. Seasonal patterns suggest revenue peaks in October and December, so investors should plan pricing strategies around those windows while managing expectations during softer months like April and June. We estimate occupancy may settle in the 38–43% range as the market absorbs new supply, with ADR holding relatively flat or seeing modest 1–3% movement depending on how many new listings enter. Selective property sourcing and strong amenity offerings will be key differentiators as competition intensifies."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Deming, NM

What is the average Airbnb occupancy rate in Deming?

The average Airbnb occupancy rate in Deming is currently 41%, which is notably above the New Mexico state average of 36%. Two-bedroom properties tend to perform best at 53% occupancy, while one-bedroom units average around 34%. These figures reflect trailing 12-month performance of active listings in the market.

How much do Airbnb hosts make in Deming?

Airbnb hosts in Deming earn an average of $1,035 per month and approximately $12,421 per year based on trailing 12-month booking data. Two-bedroom properties lead with about $12,654 annually, while one-bedroom units generate roughly $8,742. Actual earnings depend on property quality, pricing strategy, seasonality, and how well the listing is managed.

Is Deming a good market for Airbnb investment?

Deming carries a Rabbu ROI Score of 53 out of 100, placing it in the 'Competitive Opportunity' tier. The market's strengths include low home prices (averaging $240,160), occupancy above the state average, and a favorable supply/demand balance. However, below-average occupancy stability and market growth trends mean investors should be selective with deal sourcing and realistic about revenue expectations. It can work well for investors who keep acquisition costs low and manage efficiently.

What is the average daily rate (ADR) for Airbnb in Deming?

The average daily rate for Airbnb listings in Deming is $121, which is significantly below the New Mexico state average of $249. One-bedroom properties average $88 per night, while two-bedroom listings command around $109. The lower ADR reflects the market's rural character and price-sensitive guest base, but it also aligns with lower property acquisition costs.

Are short-term rentals legal in Deming?

Short-term rentals are generally permitted in Deming, NM, though operators should verify current licensing, permitting, and registration requirements with the City of Deming and Luna County. Local regulations can evolve, so it's wise to consult with city officials or a local real estate attorney before purchasing a property for STR use. HOA restrictions may also apply depending on the specific neighborhood.

When is peak season for Airbnb in Deming?

Peak season for Airbnb in Deming falls in October, when average monthly revenue reaches $1,395, followed by December at $1,252 and March at $1,205. The slowest month is April at $776. This pattern likely reflects fall travel through southern New Mexico and holiday-season demand, making Q4 and early spring the most lucrative periods for hosts.

How many Airbnbs are there in Deming?

As of April 2026, there are 18 active Airbnb listings in Deming. The market has seen significant growth with a 154% year-over-year increase in listings. Supply is concentrated in one-bedroom (6 listings) and two-bedroom (8 listings) properties, leaving potential gaps for investors considering larger or more unique property configurations.

How is Airbnb revenue calculated in Deming?

The annual and monthly revenue figures for Deming are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally capturing seasonal peaks and slower months, since each month uses its own historical data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Deming, NM market
• Average daily rates, occupancy rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Amenity prevalence data across active listings to benchmark guest expectations
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of April 2026 and may not capture recent regulatory changes or market shifts. Individual results will vary based on property condition, location within the market, pricing strategy, and management quality.