Deming, WA Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

54 / 100

Deming presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Deming Short-Term Rental Market Overview

Deming, WA sits in the foothills of the North Cascades near Mount Baker, drawing a steady stream of outdoor recreation visitors year-round. With 256 active Airbnb listings, an average daily rate of $305, and annual revenue averaging $32,374 per listing, the market offers a meaningful income stream — though occupancy at 39% means careful deal selection is essential. A 246% year-over-year increase in active listings signals surging investor interest, making competitive positioning and property differentiation increasingly important.

Key Market Statistics

According to Rabbu market data, the Deming short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 256
Average Daily Rate (ADR) vs. $393 state avg. $305
Average Occupancy Rate vs. 36% state avg. 39%
RevPAN ADR * Occupancy Rate $117
Average Monthly Revenue Historical 12-month average $2,697
Average Annual Revenue Historical 12-month average $32,374

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Deming

Deming appeals to investors seeking exposure to Pacific Northwest mountain recreation tourism, where strong seasonal peaks and growing demand can offset the area's moderate year-round occupancy.

Key investment factors

  • Proximity to Mount Baker Ski Area and North Cascades drives consistent visitor traffic across seasons
  • 4-bedroom and 5-bedroom properties generate significantly higher RevPAN ($229–$306), rewarding investors who target larger group-oriented rentals
  • Market growth trend rated above average, signaling rising demand and expanding visitor interest
  • Average daily rate of $305 undercuts the Washington state average of $393, leaving room for rate optimization on premium properties
  • Hot tubs (65%) and outdoor amenities are widespread, indicating guests expect a mountain retreat experience that commands premium pricing

Expert Market Assessment

"Deming presents a competitive opportunity where strong seasonal demand — peaking in July and August with monthly revenues exceeding $4,000 — can deliver attractive returns for well-positioned properties. However, occupancy stability rates below average and a rapid influx of new listings (246% YoY growth) mean the market is getting crowded, requiring investors to be more strategic about property type and pricing. Larger homes with 4+ bedrooms consistently outperform on RevPAN and occupancy, suggesting that group-friendly mountain retreats are the highest-potential segment. The off-season months of October through April see revenues dip to roughly $2,000–$2,800, so investors should plan cash flow around pronounced seasonality."

— Rabbu Market Analysis Team

Understanding Deming's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Deming Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Below average 30%
Market Growth Trend Above average 15%
Supply/Demand Balance Below average 15%

What This Means for Investors

Deming's ROI Score of 54 out of 100 places it in the Competitive Opportunity band, reflecting a market where demand is real but returns require careful execution. The revenue-to-price ratio sits at average — not surprising given $621,465 average home values against $32,374 in annual revenue — while occupancy stability and supply/demand balance both score below average due to rapid listing growth and moderate fill rates. The above-average market growth trend is an encouraging signal, but investors should pair this data with thorough local regulatory research and focus on larger, amenity-rich properties to maximize their edge.

Short-Term Rental Regulations in Deming

Understanding local STR regulations is essential before investing in Deming. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Deming, WA should verify whether Whatcom County or Washington State requires specific STR permits or business registrations before listing a property. Regulations can vary at the county and state level, so consulting local planning and development offices is recommended.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, minimum stay requirements, noise and nuisance ordinances, parking regulations, and potential HOA rules for properties within managed communities. Some jurisdictions also impose caps on the total number of STR permits issued, so early research is advisable.

Tax Obligations

Hosts in Washington State are generally subject to state sales tax, lodging taxes, and potentially local tourism assessments on short-term rental income. Major platforms often collect and remit these taxes automatically, but operators should confirm their obligations with a tax professional to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Deming can provide current regulatory guidance.

Short-Term Rental Financing for Deming

Financing an Airbnb investment in Deming requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Deming Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Deming's market growth trend looks above average, suggesting continued demand from mountain recreation and regional tourism. Revenue peaks in July and August ($4,166–$4,408 per month) should remain strong, while shoulder months may see modest ADR gains of 1–3% as the market matures. Investors should anticipate occupancy rates settling in the high 30s to low 40s as new supply absorbs, with the best-performing properties being those that differentiate on amenities and guest experience. Selective sourcing and targeting underserved property sizes could help new entrants outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Deming, WA

What is the average Airbnb occupancy rate in Deming?
The average Airbnb occupancy rate in Deming, WA is currently 39%, which slightly edges out the Washington state average of 36%. Occupancy varies by property size, with 4-bedroom listings leading at 48% and studios trailing at 35%. Larger properties tend to stay fuller, likely driven by group demand from mountain recreation visitors.
How much do Airbnb hosts make in Deming?
On average, Airbnb hosts in Deming earn approximately $2,697 per month, which translates to about $32,374 annually based on the trailing 12-month average. Earnings vary significantly by property size — studios average around $14,574 per year, while 5-bedroom properties pull in roughly $81,112 annually. Peak months like July and August can push monthly revenue above $4,000.
Is Deming a good market for Airbnb investment?
Deming scores a 54 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' tier. The market's above-average growth trend and proximity to Mount Baker attract investor interest, but below-average occupancy stability and increasing supply competition mean that careful property and deal selection is critical. Investors targeting larger, amenity-rich properties may find the strongest returns.
What is the average daily rate (ADR) for Airbnb in Deming?
The average daily rate in Deming is currently $305, which is below the Washington state average of $393. ADR scales significantly with property size — studios average $122 per night while 5-bedroom homes command $707. This pricing structure rewards investors who can offer spacious, well-appointed mountain retreats.
Are short-term rentals legal in Deming?
Short-term rentals are generally permitted in the Deming area, though operators should verify specific permit, registration, and zoning requirements with Whatcom County and Washington State authorities. Regulations can change, and some areas may have specific restrictions on STR activity, so due diligence with local planning offices is strongly recommended before purchasing an investment property.
When is peak season for Airbnb in Deming?
Peak season in Deming runs through the summer months, with July and August delivering the highest average revenues at $4,166 and $4,408 respectively. A secondary uptick appears in winter months like December ($2,571) and February ($2,361), likely tied to skiing at Mount Baker. The slowest months tend to be October and November, when average revenue drops to around $1,986–$2,037.
How many Airbnbs are there in Deming?
As of April 2026, there are 256 active Airbnb listings in Deming. The market has experienced dramatic growth, with a 246% year-over-year increase in active listings. The most common property sizes are 3-bedroom (85 listings) and 2-bedroom (77 listings), while larger 4- and 5-bedroom properties remain less common at 20 and 6 listings respectively.
How is Airbnb revenue calculated in Deming?
The annual and monthly revenue figures for Deming are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for the Deming, WA market
  • Average daily rates, occupancy rates, and RevPAN trends across property sizes
  • Monthly and annual revenue estimates based on trailing 12-month booking data
  • Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
  • Amenity prevalence data reflecting current guest expectations in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or seasonal anomalies. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.

Next Steps

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