Demorest, GA Airbnb Market Data, Statistics, and Occupancy Rates

Demorest Short-Term Rental Market Overview

Demorest, GA is a small but growing short-term rental market nestled in northeast Georgia's mountain foothills, where just 20 active Airbnb listings generate an average annual revenue of $24,002 per property. With a 67% year-over-year increase in active listings and an above-average supply/demand balance, the market signals rising investor interest. While occupancy at 21% trails the Georgia state average of 32%, the limited competition and favorable growth trend create an opening for well-positioned properties to capture outsized demand during peak months.

Key Market Statistics

According to Rabbu market data, the Demorest short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Demorest

Investors are drawn to Demorest for its low competition, strong growth trajectory, and favorable revenue-to-property-value dynamics in Georgia's scenic mountain region.

Expert Market Assessment

"Demorest presents a moderately attractive STR opportunity characterized by limited supply and clear seasonal peaks. Revenue swings significantly from a low of $1,064 in February to a high of $3,441 in July, meaning investors need to budget for lean winter months while capitalizing on a strong May-through-October stretch. The ROI score of 59 out of 100 reflects average revenue-to-price and occupancy metrics tempered by above-average growth and supply/demand dynamics — a profile that rewards patient operators who can differentiate their listing and ride the market's upward trajectory."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Demorest

Average revenue by month in Demorest

Demorest shows pronounced seasonality, with July delivering the highest average revenue at $3,441 — more than triple the February low of $1,064. The warm season from June through November consistently exceeds $2,000 per month, while the winter months from December through April dip below that threshold, making cash reserve planning essential for year-round operators.

Active Airbnb listings by property size in Demorest

Supply is evenly divided between 1-bedroom and 2-bedroom properties, each accounting for 8 of the 20 active listings. The absence of larger 3+ bedroom properties in the data could represent an untapped niche for investors willing to offer group-friendly accommodations in this mountain market.

Average daily rate (ADR) by property size in Demorest

ADR scales modestly from $145 for 1-bedroom listings to $159 for 2-bedroom properties, a 10% premium that reflects the relatively small step-up in size. Both configurations sit well below Georgia's $299 state average, positioning Demorest as a budget-friendly destination where guests get more space for less.

Average RevPAN by property size in Demorest

RevPAN is nearly identical across property sizes, with 1-bedrooms at $33 and 2-bedrooms at $32 per available night. This parity means the choice between sizes should be driven more by acquisition cost and target guest profile than by per-night revenue efficiency.

Average occupancy rates by property size in Demorest

One-bedroom properties edge out 2-bedrooms with a 23% occupancy rate versus 20%, suggesting smaller units attract slightly more consistent bookings — possibly from couples or solo travelers on weekend getaways. Both rates leave substantial room for improvement through dynamic pricing and targeted marketing.

Average monthly revenue by property size in Demorest

Two-bedroom listings generate $2,208 per month on average compared to $1,463 for 1-bedrooms, a 51% revenue advantage that more than offsets the similar RevPAN figures thanks to higher nightly rates and potentially longer stays. For investors focused on top-line income, the 2-bedroom configuration clearly leads in this market.

Average annual revenue by property size in Demorest

At $26,506 annually, 2-bedroom properties outpace 1-bedrooms ($17,564) by nearly $9,000 per year. Given Demorest's average home value of $453,032, investors should carefully model whether the incremental revenue from a second bedroom justifies the acquisition premium relative to a more affordable 1-bedroom property.

Most common amenities for Airbnb listings in Demorest

Kitchen and parking are universal at 100% of listings, while outdoor-oriented amenities like outdoor furniture (95%), backyard (85%), and patio or balcony (80%) dominate — consistent with a mountain getaway market where guests expect nature-adjacent experiences. Hot tubs and waterfront access appear in only 30% of listings each, suggesting these premium features could serve as strong differentiators for new entrants.

Understanding Demorest's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Demorest's ROI Score of 59 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where average revenue-to-price ratios and occupancy stability are balanced by above-average growth trends and a favorable supply/demand dynamic. The limited listing inventory of just 20 properties, combined with 67% year-over-year supply growth, signals a market still in its early stages where early movers may benefit most. Investors should pair this score with thorough local regulatory research and a realistic assessment of seasonal cash flow before committing capital.

Short-Term Rental Regulations in Demorest

Understanding local STR regulations is essential before investing in Demorest. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Demorest, Georgia may need to obtain a business license or STR-specific permit from the city or Habersham County. Investors should verify current registration requirements directly with local planning and zoning offices before listing a property.

Key Restrictions

Common restrictions in small Georgia municipalities can include occupancy limits based on bedroom count, noise ordinances, parking requirements for guests, and potential HOA covenants that restrict or prohibit short-term rentals. Some jurisdictions also impose minimum stay requirements or cap the number of permitted STR properties in residential zones.

Tax Obligations

Georgia imposes state sales tax and local hotel/motel taxes on short-term rental stays, with rates varying by county. Platforms like Airbnb often collect and remit state taxes on behalf of hosts, but operators should confirm county-level obligations with Habersham County's tax office to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Demorest can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Demorest's STR market is likely to continue expanding as investor interest in smaller Georgia mountain communities grows. Seasonal patterns suggest summer months will remain the strongest revenue drivers, with July potentially delivering monthly averages above $3,400. Occupancy may tick upward by 1–3 percentage points as the market matures and hosts optimize pricing strategies, though new supply entering at 67% annual growth could temper gains if demand doesn't keep pace. Investors should anticipate ADR holding steady in the $160–$180 range, with differentiated properties — especially those offering hot tubs or waterfront access — likely commanding premiums."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Demorest, GA

What is the average Airbnb occupancy rate in Demorest?

The average occupancy rate for Airbnb listings in Demorest is currently 21%, which falls below the Georgia state average of 32%. Occupancy varies by property size, with 1-bedroom units averaging 23% and 2-bedroom units at 20%. The lower overall rate reflects the market's seasonal nature and small listing pool, meaning well-optimized properties with competitive pricing and strong amenities may outperform these averages.

How much do Airbnb hosts make in Demorest?

Airbnb hosts in Demorest earn an average of $2,000 per month or approximately $24,002 per year based on trailing 12-month booking data. Two-bedroom properties tend to outperform, generating about $2,208 monthly ($26,506 annually), compared to $1,463 monthly ($17,564 annually) for one-bedroom listings. Revenue is heavily seasonal, with July being the strongest month at $3,441 on average.

Is Demorest a good market for Airbnb investment?

Demorest earns a Rabbu ROI Score of 59 out of 100, rated as an 'Attractive Opportunity.' The market benefits from above-average growth trends and a favorable supply/demand balance, with only 20 active listings competing for guest bookings. While occupancy and revenue-to-price metrics are average, the 67% year-over-year growth in listings signals rising demand. Investors who can navigate the seasonal revenue swings and differentiate their property stand to benefit as this small market continues developing.

What is the average daily rate (ADR) for Airbnb in Demorest?

The average daily rate in Demorest is $170, which is well below the Georgia state average of $299. One-bedroom properties average $145 per night while two-bedroom units command $159. The lower ADR reflects Demorest's positioning as an affordable mountain getaway rather than a luxury destination, which can work in investors' favor by keeping acquisition and guest expectations accessible.

Are short-term rentals legal in Demorest?

Short-term rentals generally operate in Demorest, GA, as evidenced by the 20 active Airbnb listings currently in the market. However, local regulations can change, and operators may need permits, business licenses, or to comply with zoning rules. Investors should check directly with the City of Demorest and Habersham County for the most current STR regulations before purchasing a property.

When is peak season for Airbnb in Demorest?

Peak season in Demorest runs from June through October, with July leading the way at an average monthly revenue of $3,441. October also performs strongly at $2,549, likely driven by fall foliage tourism in northeast Georgia. The slowest months are January ($1,151) and February ($1,064), creating a significant seasonal spread that investors should factor into their cash flow planning.

How many Airbnbs are there in Demorest?

As of April 2026, there are 20 active Airbnb listings in Demorest. The supply is evenly split between 1-bedroom and 2-bedroom properties, with 8 listings in each category. The market has seen 67% year-over-year growth in listings, indicating that more hosts and investors are recognizing the area's potential.

How is Airbnb revenue calculated in Demorest?

The annual and monthly revenue figures for Demorest are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Demorest, GA
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Supply distribution and popular amenity analysis across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.