Denison, TX Airbnb Market Data, Statistics, and Occupancy Rates

Denison Short-Term Rental Market Overview

Denison, TX is a small but growing short-term rental market with 65 active Airbnb listings and notable 94% year-over-year growth in supply. However, the market currently faces headwinds: occupancy sits at just 23% (well below the 33% Texas state average) and average annual revenue comes in at $15,486 per listing. With an average daily rate of $176 — also below the $276 state average — and home values around $392K, investors will need to be highly selective and conduct thorough property-level analysis to find deals that pencil out.

Key Market Statistics

According to Rabbu market data, the Denison short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Denison

Denison appeals to investors seeking an emerging Texas market with low entry barriers and lake-area tourism potential, though current returns require careful property selection.

Expert Market Assessment

"Based on current data, Denison presents limited investment potential with a Rabbu ROI Score of 31 out of 100. The combination of below-average occupancy (23%), a below-average revenue-to-price ratio, and rapid supply growth without proportional demand creates a challenging environment for consistent returns. Seasonality is pronounced — July revenue ($2,286) is more than four times January's ($563) — meaning investors need properties that can command premium rates during peak summer months to offset lean winters. Larger properties, especially 4-bedroom units earning roughly $37K annually at 39% occupancy, stand out as the strongest configuration in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Denison

Average revenue by month in Denison

Denison exhibits sharp seasonality, with July ($2,286) generating more than four times the revenue of January ($563). The summer stretch from May through August consistently exceeds $1,500 per month, while winter months drop below $1,000 — a pattern investors should factor heavily into cash-flow planning.

Active Airbnb listings by property size in Denison

The market's 65 listings cluster heavily around 2-bedroom (23) and 3-bedroom (22) properties, which together account for nearly 70% of supply. With only 7 four-bedroom listings — the top-performing size by revenue and occupancy — there may be an opportunity for investors willing to acquire larger properties in an underserved segment.

Average daily rate (ADR) by property size in Denison

ADR rises steadily from $100 for 1-bedroom units to $231 for 4-bedroom properties, more than doubling across the size spectrum. The jump from 3-bedroom ($160) to 4-bedroom ($231) represents a 44% premium, suggesting that larger properties command significantly higher nightly rates — likely driven by group and family travel demand.

Average RevPAN by property size in Denison

Four-bedroom properties dominate RevPAN at $90 per available night, nearly three times the next-best category (3-bedrooms at $32). Smaller units cluster around $23–$25 in RevPAN, indicating that after accounting for occupancy, the 4-bedroom segment delivers meaningfully better revenue efficiency.

Average occupancy rates by property size in Denison

Occupancy varies significantly by size: 4-bedroom properties lead at 39%, followed by 1-bedrooms at 25% and 3-bedrooms at 21%, while 2-bedroom units lag at just 17%. The higher occupancy for larger properties suggests stronger demand for group-friendly accommodations, likely tied to lake tourism and family getaways.

Average monthly revenue by property size in Denison

Four-bedroom listings earn $3,082 per month on average — more than double the next-highest tier (3-bedrooms at $1,473) and nearly triple what 1- and 2-bedroom units generate ($1,112 and $1,148 respectively). This stark gap makes the larger property segment the clear revenue leader in Denison's STR market.

Average annual revenue by property size in Denison

Annual revenue ranges from $13,351 for 1-bedroom properties to $36,988 for 4-bedroom units, with the latter generating nearly 2.7 times more than the smallest configuration. For investors targeting the best return potential in Denison, the 4-bedroom category stands apart — though the limited supply of just 7 such listings means competition for suitable properties may be stiff.

Most common amenities for Airbnb listings in Denison

Parking and a full kitchen are universal in Denison (100% of listings), while washer/dryer, self check-in, and backyard access are offered by 65–85% of hosts — signaling these are baseline guest expectations. Outdoor-oriented amenities like BBQ grills (65%), patios (59%), and pet-friendliness (60%) reflect the market's leisure and lake-tourism character, while waterfront access (12%) and lake access (11%) remain rare differentiators that could command premium pricing.

Understanding Denison's ROI Score: 31/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Denison's ROI Score of 31 out of 100 places it in the "Limited investment potential" band, driven primarily by below-average revenue-to-price ratio and below-average occupancy stability — the two most heavily weighted factors. While the market growth trend scores above average (reflecting that 94% YoY listing increase), the supply/demand balance remains unfavorable, suggesting new supply is outpacing demand growth. Investors considering Denison should pair this data with on-the-ground regulatory research and focus on property-specific opportunities — particularly in the 4-bedroom segment — rather than relying on market-wide averages.

Short-Term Rental Regulations in Denison

Understanding local STR regulations is essential before investing in Denison. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Denison, TX should verify whether a permit or registration is required through the City of Denison and Grayson County. Texas does not have a statewide STR licensing framework, so requirements are set at the local level and investors should confirm current rules before purchasing.

Key Restrictions

Common restrictions in Texas municipalities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional limitations in certain neighborhoods, and some areas may cap the number of STR permits issued — always confirm with local planning and zoning departments.

Tax Obligations

Texas requires collection of state hotel occupancy tax on short-term rentals, and Denison may impose its own local hotel occupancy tax as well. Major booking platforms like Airbnb often handle tax collection and remittance on behalf of hosts, but operators should verify their obligations with the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Denison can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Denison's rapid supply growth (94% YoY) could continue to pressure occupancy rates unless demand catches up. Seasonal patterns suggest summer months — particularly July — will remain the revenue peak, with monthly averages potentially reaching $2,200–$2,400 for well-positioned listings. Winter months are likely to stay soft, with January and February revenues hovering in the $550–$700 range. Investors should plan for significant seasonal cash-flow swings and budget conservatively for the slower months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Denison, TX

What is the average Airbnb occupancy rate in Denison?

The average Airbnb occupancy rate in Denison is currently 23%, which falls below the Texas state average of 33%. Occupancy varies significantly by property size — 4-bedroom listings lead at 39%, while 2-bedroom units average just 17%. Seasonal demand patterns also play a major role, with summer months driving the highest booking activity.

How much do Airbnb hosts make in Denison?

Airbnb hosts in Denison earn an average of $1,290 per month or approximately $15,486 per year based on trailing 12-month booking data. Earnings vary substantially by property size: 4-bedroom listings average $3,082 per month ($36,988 annually), while 1-bedroom and 2-bedroom properties typically bring in around $1,100–$1,150 per month. Peak summer months like July can see averages over $2,200.

Is Denison a good market for Airbnb investment?

Denison currently carries a Rabbu ROI Score of 31 out of 100, indicating limited investment potential based on market-wide data. Below-average occupancy and revenue-to-price ratios are the primary concerns. That said, there may be property-specific opportunities — particularly in the 4-bedroom segment, which significantly outperforms smaller units. Investors should conduct thorough due diligence and focus on properties that can capture peak-season demand near Lake Texoma.

What is the average daily rate (ADR) for Airbnb in Denison?

The average daily rate for Airbnb listings in Denison is $176, compared to the Texas state average of $276. ADR scales with property size: 1-bedroom units average $100, 2-bedrooms $137, 3-bedrooms $160, and 4-bedroom properties command $231 per night. These rates reflect a market positioned well below major Texas metro pricing.

Are short-term rentals legal in Denison?

Short-term rentals are generally permitted in Texas, but local regulations in Denison may require permits, registration, or compliance with zoning rules. Investors should check with the City of Denison and any applicable HOA for the most current requirements before listing a property. Texas state hotel occupancy taxes also apply to short-term rentals.

When is peak season for Airbnb in Denison?

Peak season in Denison runs from May through August, with July being the strongest month at an average revenue of $2,286 per listing. June ($1,624) and August ($1,885) also perform well above the annual average. The slowest months are January ($563) and February ($681), making this a highly seasonal market where summer performance is critical to annual returns.

How many Airbnbs are there in Denison?

There are currently 65 active Airbnb listings in Denison as of April 2026. The market has seen significant growth, with a 94% year-over-year increase in active listings. Supply is concentrated in 2-bedroom (23 listings) and 3-bedroom (22 listings) properties, with fewer options in the 1-bedroom (8) and 4-bedroom (7) categories.

How is Airbnb revenue calculated in Denison?

The annual and monthly revenue figures for Denison are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location within Denison, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value data from the Zillow Home Value Index (ZHVI) for investment cost context
• Amenity prevalence data across active listings to identify guest expectation baselines

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market snapshots, which may not capture recent regulatory or economic shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.