Denton, TX Airbnb Market Data, Statistics, and Occupancy Rates

Denton Short-Term Rental Market Overview

Denton, TX is a university-anchored North Texas market with 148 active Airbnb listings and an average annual revenue of $21,885 per listing. At a $160 average daily rate — well below the $276 Texas state average — the market trades on affordability rather than premium pricing, though a 33% occupancy rate signals that competition for bookings is tight. Listing growth of 143% year-over-year underscores rising investor interest, making selective deal sourcing and operational excellence essential for anyone entering this market.

Key Market Statistics

According to Rabbu market data, the Denton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Denton

Investors consider Denton for its university-driven demand, lower property costs relative to the broader DFW metro, and the potential for higher returns on larger properties.

Expert Market Assessment

"Denton presents a competitive opportunity where strong investor interest has outpaced demand growth, resulting in a market that rewards disciplined operators rather than passive participants. The 143% year-over-year listing growth combined with a below-average supply/demand balance means new entrants face real competition for bookings. Seasonality is moderate — July peaks near $2,341 in average monthly revenue while February dips to about $1,300 — so investors should plan for meaningful cash-flow swings across the calendar. Focusing on larger properties and maintaining high guest-experience standards will be key to outperforming the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Denton

Average revenue by month in Denton

Denton's revenue peaks in July at $2,341 and bottoms out in February at $1,300, creating a roughly $1,041 seasonal spread that investors should factor into cash-flow planning. The summer months (May–August) consistently outperform, while the first quarter represents the softest stretch of the year.

Active Airbnb listings by property size in Denton

One-bedroom units dominate Denton's supply with 64 of 148 listings, while 5-bedroom properties remain rare at just 5 listings. The scarcity of larger homes — combined with their stronger revenue performance — may signal an opportunity for investors willing to target the 4- and 5-bedroom segments.

Average daily rate (ADR) by property size in Denton

ADR scales steeply with property size in Denton, from $89 for 1-bedroom units up to $334 for 5-bedroom homes — nearly a 4x premium. The jump from 3 bedrooms ($196) to 4 bedrooms ($252) represents a meaningful step-up that could justify the additional acquisition cost for investors.

Average RevPAN by property size in Denton

Five-bedroom properties lead with a RevPAN of $140, nearly double the next-best category (4-bedrooms at $77), reflecting both higher nightly rates and solid 42% occupancy. One-bedroom listings lag at just $29 RevPAN, suggesting the saturated supply in that segment is compressing per-night returns.

Average occupancy rates by property size in Denton

Occupancy rates vary meaningfully by size: 2-bedroom (41%) and 5-bedroom (42%) listings achieve the highest fill rates, while 3-bedroom properties trail at 27%. Investors targeting consistent bookings should note that the most-supplied category — 1-bedrooms at 32% — sits below the market average.

Average monthly revenue by property size in Denton

Monthly revenue rises sharply with property size, from $946 for 1-bedroom units to $4,273 for 5-bedroom homes. The gap between 2-bedroom ($2,338) and 3-bedroom ($2,365) revenue is minimal, suggesting that the extra bedroom alone doesn't drive a proportional return increase at that tier.

Average annual revenue by property size in Denton

Five-bedroom listings generate the highest annual revenue at $51,286, followed by 4-bedrooms at $35,173 — both well above the market average of $21,885. For investors focused on maximizing top-line returns, larger properties clearly offer the strongest revenue potential, though acquisition costs and operating expenses scale accordingly.

Most common amenities for Airbnb listings in Denton

Parking (97%), kitchen (89%), and self check-in (87%) are near-universal in Denton's listings, establishing them as baseline guest expectations rather than differentiators. Amenities like hot tubs (8%) and pools (6%) remain rare and could serve as competitive advantages for hosts looking to command higher nightly rates.

Understanding Denton's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Denton's ROI Score of 50 out of 100 places it in the 'Competitive Opportunity' band, indicating that while demand and investor interest exist, the market's rapid supply growth and tightening competition require careful property selection. Revenue-to-price and occupancy stability both register as average, but market growth trend and supply/demand balance score below average — a clear signal that the easy wins have narrowed. Investors should pair this data with thorough local regulatory research and target property types (especially larger homes) that consistently outperform market averages.

Short-Term Rental Regulations in Denton

Understanding local STR regulations is essential before investing in Denton. Here's the current regulatory landscape:

Permit Requirements

The City of Denton, Texas may require short-term rental operators to obtain a permit or register their property before listing on platforms like Airbnb. Investors should verify current requirements directly with Denton's planning or code compliance department, as regulations in Texas municipalities can vary significantly.

Key Restrictions

Common STR restrictions in Texas cities can include occupancy limits, minimum-stay requirements, noise ordinances, parking mandates, and HOA covenants that may prohibit or limit short-term rentals. Denton investors should review any applicable zoning overlays and homeowner association rules before acquiring a property for STR use.

Tax Obligations

Short-term rental hosts in Texas are generally subject to the state's hotel occupancy tax and may also owe a local hotel occupancy tax to the City of Denton. Major booking platforms often collect and remit state-level taxes automatically, but hosts should confirm local tax obligations and filing requirements with the city and their tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Denton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Denton's STR market is likely to stabilize after rapid supply growth, with occupancy rates estimated to hold in the 30–35% range unless demand catches up to the influx of new listings. Seasonal patterns suggest revenue will continue to peak from May through August, with softer winter months pulling averages lower. ADR could edge up modestly — perhaps 1–3% — as hosts refine pricing strategies, but meaningful gains will depend on whether supply growth decelerates. Investors should plan for conservative cash-flow scenarios and budget for slower shoulder months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Denton, TX

What is the average Airbnb occupancy rate in Denton?

The average Airbnb occupancy rate in Denton is currently 33%, which matches the Texas state average. Occupancy varies by property size, with 2-bedroom (41%) and 5-bedroom (42%) listings filling up most frequently, while 3-bedroom units trail at 27%. Investors targeting higher occupancy should consider competitive pricing and ensuring their listings include high-demand amenities like parking and self check-in.

How much do Airbnb hosts make in Denton?

On average, Airbnb hosts in Denton earn approximately $1,823 per month or $21,885 per year based on trailing 12-month performance data. Revenue varies significantly by property size — 1-bedroom listings average about $946 per month, while 5-bedroom properties can earn around $4,273 monthly. These figures reflect market-wide historical averages, and individual results depend on factors like property quality, pricing strategy, and guest experience.

Is Denton a good market for Airbnb investment?

Denton scores a 50 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market has average revenue-to-price ratios and occupancy stability, but below-average growth trends and supply/demand balance indicate that competition is intensifying. Success here typically requires careful deal sourcing and a focus on property types — like larger homes — that consistently outperform the market average.

What is the average daily rate (ADR) for Airbnb in Denton?

The average daily rate for Airbnb listings in Denton is $160, which is notably below the Texas state average of $276. ADR scales with property size, starting at $89 for 1-bedroom listings and climbing to $334 for 5-bedroom properties. This lower price point compared to the state reflects Denton's positioning as a more affordable market within North Texas.

Are short-term rentals legal in Denton?

Short-term rentals operate in Denton, TX, though hosts should verify current local regulations, permit requirements, and any applicable zoning restrictions with the City of Denton before listing a property. Texas municipalities have varying rules around STRs, and HOA covenants can also restrict or prohibit short-term rental activity. Consulting a local real estate attorney or the city's code compliance office is a prudent step before investing.

When is peak season for Airbnb in Denton?

Peak season for Airbnb in Denton runs from May through August, with July delivering the highest average monthly revenue at approximately $2,341. The slowest months are January and February, when revenue dips to around $1,300–$1,332. This summer-weighted pattern suggests demand is driven in part by events, travel, and possibly reduced academic-year competition for longer-term housing.

How many Airbnbs are there in Denton?

As of April 2026, there are 148 active Airbnb listings in Denton. The market has grown rapidly, with a 143% year-over-year increase in listing count. One-bedroom properties make up the largest share of supply at 64 listings, followed by 3-bedrooms (35) and 4-bedrooms (20), while 5-bedroom homes remain scarce at just 5 listings.

How is Airbnb revenue calculated in Denton?

The annual and monthly revenue figures for Denton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from Zillow Home Value Index (ZHVI)
• Supply growth and market composition data for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and may not account for recent regulatory changes or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.