Diamondhead, MS Airbnb Market Data, Statistics, and Occupancy Rates

Diamondhead Short-Term Rental Market Overview

Diamondhead, MS is a small but emerging short-term rental market nestled along Mississippi's Gulf Coast, where proximity to beaches, golf courses, and outdoor recreation creates a niche leisure-travel draw. With just 18 active Airbnb listings and an average annual revenue of $16,908, the market remains compact — but its favorable supply/demand balance and occupancy rate of 34% (above the 29% state average) suggest there's room for well-positioned properties to capture demand. Investors should note that while home values average around $325,579, the revenue-to-price ratio requires careful deal sourcing to achieve attractive returns.

Key Market Statistics

According to Rabbu market data, the Diamondhead short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Diamondhead

Diamondhead's low supply count and above-average supply/demand balance present an opportunity for investors willing to navigate below-average occupancy stability and moderate revenue-to-price ratios.

Expert Market Assessment

"Diamondhead represents a competitive but niche opportunity — the ROI score of 47 out of 100 reflects average revenue-to-price performance alongside below-average occupancy stability and growth trends. The market's clear seasonality, with July ($2,350) delivering more than triple January's revenue ($742), means investors need realistic cash-flow expectations across winter months. That said, the above-average supply/demand balance and the sharp performance gap between 3-bedroom and 1-bedroom properties suggest that right-sizing your investment matters enormously here. Investors who target larger properties with strong amenity packages and price competitively stand the best chance of outperforming in this small market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Diamondhead

Average revenue by month in Diamondhead

Diamondhead shows pronounced seasonality, with July ($2,350) and June ($2,023) as clear peak months and January ($742) marking the low point — a spread of roughly $1,600 between the best and worst months. Investors should plan for significantly reduced income from September through January, when monthly revenue consistently dips below $1,100.

Active Airbnb listings by property size in Diamondhead

Supply in Diamondhead is split primarily between 1-bedroom (5 listings) and 3-bedroom (6 listings) properties, with no listings reported in the 2-bedroom, 4-bedroom, or larger categories. This narrow distribution could signal an opportunity for investors to differentiate with 2-bedroom or 4+ bedroom properties that currently have no competition.

Average daily rate (ADR) by property size in Diamondhead

ADR more than doubles from 1-bedroom ($97/night) to 3-bedroom ($202/night) properties, reflecting the premium guests are willing to pay for more space in this leisure-oriented market. Given that 3-bedroom homes also vastly outperform on occupancy, the step-up in nightly rate appears well-supported by demand rather than just aspirational pricing.

Average RevPAN by property size in Diamondhead

Revenue per available night tells a dramatic story: 3-bedroom properties generate $94 in RevPAN compared to just $8 for 1-bedrooms, driven by both higher rates and vastly better occupancy. This nearly 12x gap makes a compelling case that 3-bedroom units are the clear performers in Diamondhead's STR market.

Average occupancy rates by property size in Diamondhead

Three-bedroom properties maintain a 47% occupancy rate — more than five times the 9% rate seen by 1-bedroom listings. The extremely low occupancy for 1-bedrooms raises cash-flow concerns for smaller units and suggests that guests visiting Diamondhead typically travel in groups or families seeking more space.

Average monthly revenue by property size in Diamondhead

Three-bedroom properties average $1,545 per month compared to $965 for 1-bedrooms, a 60% premium that reflects the compounding effect of both higher ADR and stronger occupancy. For investors weighing acquisition costs, this revenue gap underscores the importance of sizing the property correctly for this market's guest profile.

Average annual revenue by property size in Diamondhead

At $18,541 per year, 3-bedroom properties outpace 1-bedroom units ($11,585) by nearly $7,000 annually. Given that 3-bedroom homes likely command higher purchase prices, investors should model both scenarios carefully, but the revenue data clearly favors the larger configuration for return potential.

Most common amenities for Airbnb listings in Diamondhead

Kitchen and parking are universal (100% of listings), while laundry facilities, patios or balconies, and self check-in are offered by 78–83% of hosts — signaling these are baseline guest expectations in Diamondhead. Differentiating amenities like pools (50%), pet-friendliness (39%), and lake or waterfront access (11%) offer opportunities to stand out and potentially command rate premiums.

Understanding Diamondhead's ROI Score: 47/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Diamondhead's ROI Score of 47 out of 100 places it in the 'Competitive Opportunity' band, meaning investor interest and demand exist but returns require thoughtful deal selection. The average revenue-to-price ratio, combined with below-average occupancy stability and market growth trends, means properties need to be acquired at the right price point to generate meaningful returns — though the above-average supply/demand balance provides a favorable competitive backdrop. Pairing this data with thorough research into Diamondhead's HOA and local regulatory landscape is essential before committing capital.

Short-Term Rental Regulations in Diamondhead

Understanding local STR regulations is essential before investing in Diamondhead. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Diamondhead, Mississippi may need to obtain a local business license or STR permit, and should verify current requirements with the City of Diamondhead and Hancock County authorities before listing a property. Mississippi does not impose a statewide STR registration mandate, but local ordinances can vary.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Investors should also review any applicable HOA covenants, as Diamondhead is a planned community where homeowner association rules may impose additional limitations on short-term rental activity.

Tax Obligations

Hosts in Mississippi are generally required to collect and remit state sales tax and any applicable local tourism or occupancy taxes on short-term rental income. Platforms like Airbnb often handle state-level tax collection automatically, but operators should confirm local obligations with Hancock County and the Mississippi Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Diamondhead can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Diamondhead's STR market is likely to see continued supply growth — listings surged 230% year-over-year — which may put downward pressure on occupancy and nightly rates if demand doesn't keep pace. Seasonal patterns point to summer as the reliable revenue driver, with July revenues roughly three times January's, so investors should plan cash reserves for quieter winter months. ADR could hold steady around $155–$165 given the market's affordability positioning well below the $318 state average, though occupancy may settle in the 30–38% range as new supply is absorbed. We estimate annual revenues for 3-bedroom properties could remain in the $17,000–$20,000 corridor if hosts maintain competitive pricing and amenity standards."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Diamondhead, MS

What is the average Airbnb occupancy rate in Diamondhead?

The average Airbnb occupancy rate in Diamondhead is currently 34%, which is above the Mississippi state average of 29%. Occupancy varies significantly by property size — 3-bedroom listings average 47% occupancy, while 1-bedroom properties see just 9%. This suggests that larger properties are far better positioned to attract consistent bookings in this market.

How much do Airbnb hosts make in Diamondhead?

On average, Airbnb hosts in Diamondhead earn approximately $1,409 per month or $16,908 per year based on trailing 12-month booking data. Earnings vary by property size: 3-bedroom listings average about $18,541 annually, while 1-bedroom properties bring in roughly $11,585. Peak summer months like July can generate around $2,350, while slower months like January may yield closer to $742.

Is Diamondhead a good market for Airbnb investment?

Diamondhead carries a Rabbu ROI Score of 47 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from a favorable supply/demand balance with only 18 active listings, and home values averaging $325,579 provide a relatively accessible entry point for a Gulf Coast location. However, below-average occupancy stability and growth trends mean investors should be selective in deal sourcing and focus on 3-bedroom properties, which significantly outperform smaller units on every metric.

What is the average daily rate (ADR) for Airbnb in Diamondhead?

The average daily rate for Airbnb listings in Diamondhead is $160, which is well below the Mississippi state average of $318. Rates scale considerably with property size — 1-bedroom units average $97 per night, while 3-bedroom properties command $202. This pricing positions Diamondhead as a budget-friendly alternative along the Gulf Coast corridor.

Are short-term rentals legal in Diamondhead?

Short-term rentals do operate in Diamondhead, MS, with 18 active listings currently on the market. However, investors should verify local permitting requirements with the City of Diamondhead and Hancock County, as regulations can change. Diamondhead is a planned community, so HOA rules may also impose additional restrictions on rental activity beyond any municipal requirements.

When is peak season for Airbnb in Diamondhead?

Peak season in Diamondhead runs from late spring through summer. July is the highest-earning month with average revenue of $2,350, followed by June at $2,023 and March at $1,931. The off-season runs from September through January, with January being the slowest month at $742. This pronounced seasonality means investors should budget for leaner winter months.

How many Airbnbs are there in Diamondhead?

As of April 2026, there are 18 active Airbnb listings in Diamondhead. The market has seen significant growth, with a 230% year-over-year increase in active listings. Supply is concentrated in 1-bedroom (5 listings) and 3-bedroom (6 listings) properties, leaving potential gaps in other property sizes.

How is Airbnb revenue calculated in Diamondhead?

The annual and monthly revenue figures for Diamondhead are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Diamondhead market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may differ as the market evolves. Local regulations, HOA rules, and tax obligations should be independently verified before making any investment decision.