Douglas, MI Airbnb Market Data, Statistics, and Occupancy Rates

Douglas Short-Term Rental Market Overview

Douglas, MI is a small lakeside market on Michigan's western shore where short-term rentals command a premium average daily rate of $377—well above the $350 state average. However, with just 54 active listings and a current occupancy rate of 18% (compared to the 42% state average), performance is heavily concentrated in the summer months, making this a highly seasonal play. Average annual revenue sits at $55,961, and average home values near $1,029,881 mean investors need to be strategic about entry price and property type to generate meaningful returns.

Key Market Statistics

According to Rabbu market data, the Douglas short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Douglas

Investors are drawn to Douglas for its high nightly rates and lakefront vacation appeal, though the seasonal demand pattern and elevated home prices require careful deal selection.

Expert Market Assessment

"Douglas presents a competitive but narrowly seasonal opportunity. The market's strength is unmistakable during peak summer months—July alone averages $11,607 in revenue—but the off-season from November through March drops to roughly $1,400–$2,300 per month, creating a wide revenue gap that investors must plan around. With an ROI score of 50 out of 100 reflecting average revenue-to-price ratios and below-average growth trends, this is not a passive-income market; it rewards operators who maximize peak-season pricing and actively manage shoulder months. Larger properties, especially 3- and 4-bedroom homes, offer the best path to meaningful annual returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Douglas

Average revenue by month in Douglas

Douglas exhibits extreme seasonality, with July ($11,607) and August ($11,132) generating roughly six to eight times the revenue of winter months like February ($1,433). The summer peak accounts for the majority of annual income, so investors should budget for carrying costs during the November-through-March lull when monthly revenue averages just $1,400–$2,300.

Active Airbnb listings by property size in Douglas

Three-bedroom properties dominate supply with 16 listings, while 2-bedroom and 4-bedroom units each have 11, and 1-bedroom units are the scarcest at just 9 listings. The relatively thin supply across all sizes—only 54 total—means even modest additions could shift competitive dynamics, though the 1-bedroom segment may offer the least crowded entry point.

Average daily rate (ADR) by property size in Douglas

ADR scales steadily with size, from $220 for 1-bedroom units to $466 for 4-bedroom properties—more than double. The jump from 2-bedroom ($267) to 3-bedroom ($390) represents the steepest premium increase at roughly 46%, suggesting that the extra bedroom unlocks a meaningfully higher pricing tier in this vacation-oriented market.

Average RevPAN by property size in Douglas

Three-bedroom listings deliver the highest RevPAN at $80, narrowly edging out 4-bedroom properties at $75, while 1-bedroom and 2-bedroom units trail at $37 and $47 respectively. The strong RevPAN performance of 3-bedroom homes, combined with their lower acquisition cost compared to 4-bedroom properties, may offer the best balance of revenue and investment efficiency.

Average occupancy rates by property size in Douglas

Occupancy rates are low across the board, ranging from 16% for 4-bedroom properties to a market-high of 21% for 3-bedroom listings. The tight spread suggests that seasonality—not property size—is the primary driver of occupancy in Douglas, with all unit types experiencing the same summer surge and winter slowdown.

Average monthly revenue by property size in Douglas

Four-bedroom properties lead monthly revenue at $7,425, nearly double the $3,999–$4,102 range of 2- and 3-bedroom units, while 1-bedroom listings trail significantly at $2,090. The gap between the top and bottom earners underscores how larger family-friendly homes capture substantially more vacation rental income in this lakeside market.

Average annual revenue by property size in Douglas

At $89,108 per year, 4-bedroom homes earn nearly 3.6 times what 1-bedroom units bring in ($25,083), making them the clear revenue leader. Two- and 3-bedroom properties cluster together around $47,995–$49,229 annually, offering a mid-tier option for investors who want meaningful income without the higher acquisition cost of a larger home.

Most common amenities for Airbnb listings in Douglas

Parking is universal (100%) and a kitchen is nearly so (91%), reflecting guest expectations for self-catering vacation stays in Douglas. Outdoor-focused amenities are especially prevalent—patio or balcony (78%), BBQ grill (67%), and backyard (61%)—while differentiators like hot tubs (48%) and lake access (33%) signal opportunities for investors to stand out in this lakeside market.

Understanding Douglas's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Douglas's ROI score of 50 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine appeal but requires disciplined deal selection. Revenue-to-price ratios and occupancy stability both rate as average, while market growth trend and supply/demand balance score below average—reflecting the rapid 180% increase in listings and the market's heavy reliance on a short summer season. Pairing this data with thorough local regulatory research and a realistic off-season budget will help investors determine whether a specific property pencils out.

Short-Term Rental Regulations in Douglas

Understanding local STR regulations is essential before investing in Douglas. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Douglas, Michigan may need to obtain a permit or register their property with local authorities before listing. Investors should verify current requirements directly with the City of Douglas and Allegan County, as regulations in small Michigan communities can change with limited notice.

Key Restrictions

Common restrictions in Michigan lakeside communities can include occupancy limits tied to bedroom count, minimum-night stays during certain seasons, noise ordinances, and parking requirements to manage neighborhood impact. HOA or deed restrictions may also apply in some Douglas subdivisions, so reviewing property-level covenants before purchasing is strongly recommended.

Tax Obligations

Michigan imposes a 6% state use tax on short-term accommodations, and Allegan County may levy additional local lodging or excise taxes. Many booking platforms collect and remit state-level taxes automatically, but hosts should confirm county-level obligations are covered to remain in compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Douglas can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Douglas is likely to remain a summer-dominated market where July and August drive the bulk of annual income. Investors can reasonably expect ADRs to hold steady or edge up 1–3% given the premium positioning, but occupancy gains will depend on shoulder-season marketing and local event programming. The 180% year-over-year growth in active listings signals rising competition, which could compress occupancy further if demand doesn't keep pace. Selective deal sourcing—particularly for larger properties that command higher nightly rates—will be essential in this environment."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Douglas, MI

What is the average Airbnb occupancy rate in Douglas?

The average occupancy rate for Airbnb listings in Douglas is currently 18%, which is notably below the Michigan state average of 42%. This reflects the market's strong seasonal character—occupancy surges during the summer months and drops significantly in winter. Three-bedroom properties lead at 21% average occupancy, while 4-bedroom units sit at 16%.

How much do Airbnb hosts make in Douglas?

Based on trailing 12-month booking data, the average Airbnb host in Douglas earns approximately $4,663 per month or $55,961 per year. However, revenue varies dramatically by property size: 4-bedroom homes average $89,108 annually, while 1-bedroom units average $25,083. Seasonality plays a major role, with July and August each generating over $11,000 on average.

Is Douglas a good market for Airbnb investment?

Douglas carries an ROI score of 50 out of 100, placing it in the 'Competitive Opportunity' category. The market's high ADR of $377 and strong summer revenue are appealing, but average home values near $1,029,881 and below-average occupancy mean investors need to be selective. Larger properties tend to deliver the best return potential, and success depends on maximizing the summer peak while managing costs during the quieter off-season months.

What is the average daily rate (ADR) for Airbnb in Douglas?

The average daily rate across all active Airbnb listings in Douglas is $377, which is about 8% above the Michigan state average of $350. ADR scales with property size: 1-bedroom listings average $220 per night, 2-bedrooms average $267, 3-bedrooms average $390, and 4-bedroom properties command $466 per night.

Are short-term rentals legal in Douglas?

Short-term rentals do operate in Douglas, MI, with 54 active Airbnb listings currently on the market. However, local regulations regarding permits, zoning, and operational requirements can vary and may change. Prospective investors should check directly with the City of Douglas and Allegan County for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Douglas?

Peak season in Douglas runs from June through August, with July being the strongest month at an average revenue of $11,607 per listing. August follows closely at $11,132. The shoulder months of May, September, and October still generate meaningful income ($4,527–$5,640), while November through March represents the quietest period with monthly averages ranging from roughly $1,433 to $2,318.

How many Airbnbs are there in Douglas?

As of April 2026, there are 54 active Airbnb listings in Douglas. The supply is distributed across property sizes: 16 three-bedroom listings make up the largest share, followed by 11 two-bedroom and 11 four-bedroom properties, with 9 one-bedroom units rounding out the inventory. Active listings have grown 180% year over year, signaling rapidly increasing investor interest.

How is Airbnb revenue calculated in Douglas?

The annual and monthly revenue figures for Douglas are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Douglas, MI market
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue figures based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and the Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions may have shifted since the last update. Local regulations, tax requirements, and permit rules may change; investors should verify all compliance obligations independently.