Draper, UT Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

39 / 100

Draper presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Draper Short-Term Rental Market Overview

Draper, UT sits at the southern edge of the Salt Lake Valley, offering proximity to both the Wasatch Mountains and the metro's tech corridor. With 125 active Airbnb listings generating an average annual revenue of $19,602, the market reflects moderate demand tempered by elevated home prices averaging $1,214,472. An ROI score of 39 out of 100 signals that while investor interest is real, higher acquisition costs and competitive supply require careful deal selection to achieve meaningful returns.

Key Market Statistics

According to Rabbu market data, the Draper short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 125
Average Daily Rate (ADR) vs. $494 state avg. $194
Average Occupancy Rate vs. 42% state avg. 40%
RevPAN ADR * Occupancy Rate $77
Average Monthly Revenue Historical 12-month average $1,633
Average Annual Revenue Historical 12-month average $19,602

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Draper

Draper appeals to investors seeking exposure to Utah's growing tech economy and year-round mountain recreation, though the high price-to-revenue ratio demands disciplined underwriting.

Key investment factors

  • Proximity to Silicon Slopes tech employers supports mid-week and relocation-related stays
  • Year-round outdoor recreation — skiing in winter, hiking and biking in summer — drives diverse seasonal demand
  • Above-average occupancy stability reduces cash-flow volatility compared to many resort-dependent markets
  • Larger properties (5+ bedrooms) generate outsized revenue, with annual earnings exceeding $68,000
  • Strong amenity expectations (55% hot tub prevalence, 75% workspace) signal an engaged, experience-seeking guest base

Expert Market Assessment

"Draper presents a competitive but selective opportunity for STR investors. Revenue peaks in late winter and early spring — March leads at $2,137 per month — while shoulder months like November dip to $1,134, creating a meaningful seasonal spread that investors need to budget around. The market's occupancy stability is a genuine strength, but a below-average revenue-to-price ratio means cash-on-cash returns will hinge on finding properties priced well below the $1.2M average or targeting the 5+ bedroom segment where annual revenues reach $68,000–$77,000. Overall, this is a market that rewards operators who pair smart acquisition with premium guest experiences rather than those simply chasing volume."

— Rabbu Market Analysis Team

Understanding Draper's ROI Score: 39/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Draper Performance Weight
Revenue-to-Price Ratio Below average 40%
Occupancy Stability Above average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Below average 15%

What This Means for Investors

Draper's ROI score of 39 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand exists but returns face headwinds from high home prices and tightening supply-demand dynamics. Above-average occupancy stability is the market's strongest factor, while the below-average revenue-to-price ratio is the most significant drag — a direct consequence of median home values exceeding $1.2M against moderate annual revenues. Investors should pair this data with local regulatory research and focus on larger property types where revenue multiples are strongest to improve their return outlook.

Short-Term Rental Regulations in Draper

Understanding local STR regulations is essential before investing in Draper. Here's the current regulatory landscape:

Permit Requirements

The City of Draper and the State of Utah may require short-term rental operators to obtain a business license or STR permit before listing a property. Investors should verify current registration requirements directly with Draper's municipal offices and the Utah Division of Consumer Protection, as rules can evolve.

Key Restrictions

Common restrictions in Utah STR markets include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements, and potential HOA covenants that restrict or prohibit short-term rentals. Some municipalities also impose minimum-stay requirements or cap the number of permits issued in specific zones, so due diligence on the property's zoning designation is essential.

Tax Obligations

Short-term rental hosts in Utah are generally subject to state sales tax and a transient room tax (often called a tourism or lodging tax). Major booking platforms typically collect and remit these taxes on the host's behalf, but operators should confirm compliance with both state and local tax authorities to avoid penalties.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Draper can provide current regulatory guidance.

Short-Term Rental Financing for Draper

Financing an Airbnb investment in Draper requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Draper Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Draper's STR market is likely to see steady but unspectacular demand. The seasonal revenue curve suggests winter months (February–March) and summer (July–August) will remain the strongest booking windows, with ADR potentially edging up 1–3% as hosts refine pricing strategies for ski-season and outdoor-recreation travelers. Occupancy rates may hold in the 38–44% range market-wide, though larger properties with strong amenity packages could outperform. Investors should factor in the above-average occupancy stability noted in the data while remaining realistic about compression from new supply entering the market."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Draper, UT

What is the average Airbnb occupancy rate in Draper?
The average occupancy rate across active Airbnb listings in Draper is currently 40%, slightly below the Utah state average of 42%. Occupancy varies significantly by property size — 1-bedroom and 5-bedroom units lead at 48%, while studios trail at just 15%. Investors targeting higher occupancy should consider mid-size or larger properties that appeal to families and groups.
How much do Airbnb hosts make in Draper?
On average, Airbnb hosts in Draper earn approximately $1,633 per month or $19,602 annually, based on the trailing 12 months of booking data. Earnings vary widely by property size: studios average $12,783 per year, while 5-bedroom properties top the market at roughly $76,878 annually. Operational quality, pricing strategy, and amenities all influence where an individual property falls within that range.
Is Draper a good market for Airbnb investment?
Draper carries an ROI score of 39 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability and average growth trends, but a below-average revenue-to-price ratio — driven by high home values averaging $1,214,472 — means investors need to be selective. Targeting larger properties or finding below-market acquisition prices can improve the return profile meaningfully.
What is the average daily rate (ADR) for Airbnb in Draper?
The current average daily rate in Draper is $194, well below the Utah state average of $494. ADR scales steeply with property size: studios and 1-bedrooms average $94–$97 per night, while 4-bedroom properties command $559 per night. This spread highlights the premium that larger, well-appointed homes can capture in this market.
Are short-term rentals legal in Draper?
Short-term rentals are permitted in Draper, UT, though operators should verify current local regulations including any business license or permit requirements. The City of Draper may impose restrictions related to zoning, parking, noise, and occupancy limits. HOA rules can also affect eligibility, so checking your specific property's covenants is recommended before investing.
When is peak season for Airbnb in Draper?
Peak season in Draper runs from roughly January through March, with March delivering the highest average monthly revenue at $2,137. A secondary peak occurs in July and August ($1,846–$1,860), likely driven by summer outdoor recreation. The slowest months are October through November, when revenue drops to around $1,134–$1,358.
How many Airbnbs are there in Draper?
There are currently 125 active Airbnb listings in Draper. The supply skews toward smaller units, with 1-bedroom (42 listings) and 2-bedroom (38 listings) properties making up the majority. Larger configurations — 5-bedroom and 6+ bedroom — represent just 14 listings combined, which may signal less competition and more pricing power in that segment.
How is Airbnb revenue calculated in Draper?
The annual and monthly revenue figures shown for Draper are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts by market and property size
  • Occupancy rates, average daily rates, and RevPAN trends across bedroom configurations
  • Monthly and annual revenue metrics based on trailing 12-month booking performance
  • Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
  • Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture recent regulatory changes or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.

Next Steps

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