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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Draper presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Draper, UT sits at the southern edge of the Salt Lake Valley, offering proximity to both the Wasatch Mountains and the metro's tech corridor. With 125 active Airbnb listings generating an average annual revenue of $19,602, the market reflects moderate demand tempered by elevated home prices averaging $1,214,472. An ROI score of 39 out of 100 signals that while investor interest is real, higher acquisition costs and competitive supply require careful deal selection to achieve meaningful returns.
According to Rabbu market data, the Draper short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 125 |
| Average Daily Rate (ADR) | vs. $494 state avg. | $194 |
| Average Occupancy Rate | vs. 42% state avg. | 40% |
| RevPAN | ADR * Occupancy Rate | $77 |
| Average Monthly Revenue | Historical 12-month average | $1,633 |
| Average Annual Revenue | Historical 12-month average | $19,602 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Draper appeals to investors seeking exposure to Utah's growing tech economy and year-round mountain recreation, though the high price-to-revenue ratio demands disciplined underwriting.
Key investment factors
"Draper presents a competitive but selective opportunity for STR investors. Revenue peaks in late winter and early spring — March leads at $2,137 per month — while shoulder months like November dip to $1,134, creating a meaningful seasonal spread that investors need to budget around. The market's occupancy stability is a genuine strength, but a below-average revenue-to-price ratio means cash-on-cash returns will hinge on finding properties priced well below the $1.2M average or targeting the 5+ bedroom segment where annual revenues reach $68,000–$77,000. Overall, this is a market that rewards operators who pair smart acquisition with premium guest experiences rather than those simply chasing volume."
— Rabbu Market Analysis Team
Revenue in Draper peaks during late winter and early spring, with March topping out at $2,137 and February close behind at $1,898 — likely driven by ski-season demand. November is the softest month at $1,134, creating a roughly $1,000 seasonal spread that investors should account for in cash-flow planning.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,725 |
| February |
|
$1,898 |
| March |
|
$2,137 |
| April |
|
$1,307 |
| May |
|
$1,373 |
| June |
|
$1,709 |
| July |
|
$1,846 |
| August |
|
$1,860 |
| September |
|
$1,614 |
| October |
|
$1,358 |
| November |
|
$1,134 |
| December |
|
$1,637 |
The supply is heavily concentrated in 1-bedroom (42 listings) and 2-bedroom (38 listings) units, which together account for 64% of the market's 125 active listings. Larger properties with 5+ bedrooms are notably scarce at just 14 combined listings, potentially offering less competition for investors willing to acquire bigger homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
6 |
| 1 bedroom |
|
42 |
| 2 bedrooms |
|
38 |
| 3 bedrooms |
|
17 |
| 4 bedrooms |
|
8 |
| 5 bedrooms |
|
5 |
| 6+ bedrooms |
|
9 |
ADR jumps dramatically above the 3-bedroom tier: 4-bedroom properties command $559 per night compared to $189 for 3-bedrooms, representing a nearly 3× premium. Studios and 1-bedrooms cluster around $94–$97 per night, making the larger configurations far more compelling from a nightly revenue standpoint.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$94 |
| 1 bedroom |
|
$97 |
| 2 bedrooms |
|
$143 |
| 3 bedrooms |
|
$189 |
| 4 bedrooms |
|
$559 |
| 5 bedrooms |
|
$460 |
| 6+ bedrooms |
|
$466 |
Revenue per available night climbs steadily with size, but the real standout is the 6+ bedroom category at $259 RevPAN — roughly 5× that of 1-bedroom units ($46). Five-bedroom properties also deliver strong RevPAN at $220, suggesting that despite lower raw occupancy in some larger sizes, higher nightly rates more than compensate.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$13 |
| 1 bedroom |
|
$46 |
| 2 bedrooms |
|
$54 |
| 3 bedrooms |
|
$60 |
| 4 bedrooms |
|
$123 |
| 5 bedrooms |
|
$220 |
| 6+ bedrooms |
|
$259 |
Occupancy varies substantially by size: 6+ bedroom listings lead at 56%, followed by 1-bedroom and 5-bedroom units tied at 48%, while studios lag at just 15%. The relatively strong occupancy for larger properties is unusual and indicates genuine group or family demand in Draper that supports cash-flow consistency for bigger homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
15% |
| 1 bedroom |
|
48% |
| 2 bedrooms |
|
38% |
| 3 bedrooms |
|
32% |
| 4 bedrooms |
|
22% |
| 5 bedrooms |
|
48% |
| 6+ bedrooms |
|
56% |
Five-bedroom properties top monthly revenue at $6,406, followed by 6+ bedrooms at $5,683 — both dwarfing the market average of $1,633. At the lower end, studios and 1-bedrooms generate $1,065–$1,199 per month, underscoring that larger units are the primary revenue engines in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,065 |
| 1 bedroom |
|
$1,199 |
| 2 bedrooms |
|
$1,766 |
| 3 bedrooms |
|
$2,319 |
| 4 bedrooms |
|
$2,618 |
| 5 bedrooms |
|
$6,406 |
| 6+ bedrooms |
|
$5,683 |
Annual revenue scales sharply: 5-bedroom listings earn an average of $76,878 per year, roughly 5.3× more than 1-bedroom units at $14,388. Even 4-bedrooms reach $31,420 annually, making mid-to-large properties the most attractive configurations for investors seeking meaningful revenue against Draper's elevated home prices.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$12,783 |
| 1 bedroom |
|
$14,388 |
| 2 bedrooms |
|
$21,196 |
| 3 bedrooms |
|
$27,837 |
| 4 bedrooms |
|
$31,420 |
| 5 bedrooms |
|
$76,878 |
| 6+ bedrooms |
|
$68,207 |
Kitchen (98%) and parking (98%) are near-universal, reflecting Draper's suburban, car-dependent character. The high prevalence of hot tubs (55%), workspaces (75%), and BBQ grills (66%) signals that guests expect a home-like, amenity-rich experience — investors who skip these features risk losing bookings to better-equipped competitors.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
98% |
| Parking |
|
98% |
| Self Check-in |
|
90% |
| Washer |
|
89% |
| Dryer |
|
88% |
| Workspace |
|
75% |
| Patio or Balcony |
|
75% |
| Outdoor Furniture |
|
66% |
| BBQ Grill |
|
66% |
| Hot Tub |
|
55% |
| Backyard |
|
44% |
| Gym |
|
42% |
| Pool |
|
34% |
| Pets |
|
25% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Draper Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Draper's ROI score of 39 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand exists but returns face headwinds from high home prices and tightening supply-demand dynamics. Above-average occupancy stability is the market's strongest factor, while the below-average revenue-to-price ratio is the most significant drag — a direct consequence of median home values exceeding $1.2M against moderate annual revenues. Investors should pair this data with local regulatory research and focus on larger property types where revenue multiples are strongest to improve their return outlook.
Understanding local STR regulations is essential before investing in Draper. Here's the current regulatory landscape:
The City of Draper and the State of Utah may require short-term rental operators to obtain a business license or STR permit before listing a property. Investors should verify current registration requirements directly with Draper's municipal offices and the Utah Division of Consumer Protection, as rules can evolve.
Common restrictions in Utah STR markets include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements, and potential HOA covenants that restrict or prohibit short-term rentals. Some municipalities also impose minimum-stay requirements or cap the number of permits issued in specific zones, so due diligence on the property's zoning designation is essential.
Short-term rental hosts in Utah are generally subject to state sales tax and a transient room tax (often called a tourism or lodging tax). Major booking platforms typically collect and remit these taxes on the host's behalf, but operators should confirm compliance with both state and local tax authorities to avoid penalties.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Draper can provide current regulatory guidance.
Financing an Airbnb investment in Draper requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Draper's STR market is likely to see steady but unspectacular demand. The seasonal revenue curve suggests winter months (February–March) and summer (July–August) will remain the strongest booking windows, with ADR potentially edging up 1–3% as hosts refine pricing strategies for ski-season and outdoor-recreation travelers. Occupancy rates may hold in the 38–44% range market-wide, though larger properties with strong amenity packages could outperform. Investors should factor in the above-average occupancy stability noted in the data while remaining realistic about compression from new supply entering the market."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture recent regulatory changes or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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