Dunnellon, FL Airbnb Market Data, Statistics, and Occupancy Rates

Dunnellon Short-Term Rental Market Overview

Dunnellon, FL presents an appealing entry point for short-term rental investors, with an average home value of $372,848 and annual revenue averaging $28,286 across active listings. The market's above-average revenue-to-price ratio signals that property costs here are modest relative to earning potential, a meaningful advantage over pricier Florida destinations. With 137 active Airbnb listings and a 41% occupancy rate, the market is still developing, giving early movers room to capture share in a community known for its natural springs and outdoor recreation.

Key Market Statistics

According to Rabbu market data, the Dunnellon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Dunnellon

Dunnellon's combination of affordable property prices and nature-driven tourism creates an attractive revenue-to-cost ratio that draws investor interest despite the market's smaller scale.

Expert Market Assessment

"Dunnellon earns a 60 out of 100 ROI score, placing it in the 'Attractive Opportunity' tier — a market where fundamentals are working but not without caveats. The standout factor is its above-average revenue-to-price ratio, meaning investors aren't overpaying for the income these properties generate. Seasonality is notable: March is the clear revenue peak at $3,760 per month, while September dips to $1,597, creating a spread that investors should plan around in their cash-flow models. The supply-demand balance scores below average, reflecting the rapid 121% listing growth, so careful property differentiation and pricing strategy will be essential to maintaining strong returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Dunnellon

Average revenue by month in Dunnellon

Revenue in Dunnellon peaks sharply in March at $3,760 and bottoms out in September at $1,597, producing a roughly 2.4x seasonal swing. February and July also perform well above the annual average, while the September–October trough signals that investors should budget conservatively for fall cash flow.

Active Airbnb listings by property size in Dunnellon

Three-bedroom listings dominate the Dunnellon market with 50 active properties, followed by 2-bedrooms at 41. Four-bedroom homes are the least represented at just 20 listings, which — combined with their significantly higher revenue — may signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Dunnellon

ADR scales steeply with size, from $123 for 1-bedroom units to $370 for 4-bedroom properties — a 3x jump. The biggest premium step occurs between 3-bedroom ($225) and 4-bedroom ($370) listings, suggesting strong pricing power for larger homes that can accommodate families or groups.

Average RevPAN by property size in Dunnellon

RevPAN climbs consistently with bedroom count, from $45 for 1-bedroom listings to $131 for 4-bedroom properties. This trend confirms that larger homes not only command higher nightly rates but also convert enough bookings to deliver meaningfully better revenue per available night.

Average occupancy rates by property size in Dunnellon

Two-bedroom properties lead occupancy at 47%, while 1-bedroom (37%) and 4-bedroom (36%) units sit at the lower end. The relatively narrow range across all sizes suggests that occupancy alone isn't a strong differentiator — revenue per night matters more for investment returns here.

Average monthly revenue by property size in Dunnellon

Four-bedroom properties are the clear monthly revenue leaders at $4,875, nearly double the $2,671 earned by 3-bedroom listings and almost three times the $1,728 from 1-bedroom units. This widening gap makes larger properties particularly compelling for investors seeking higher absolute cash flow.

Average annual revenue by property size in Dunnellon

Annual revenue ranges from $20,740 for 1-bedroom listings to $58,500 for 4-bedroom properties, with the jump from 3 bedrooms ($32,063) to 4 bedrooms being the most dramatic. Investors targeting the 4-bedroom segment in Dunnellon could see nearly twice the annual revenue of the market-wide average of $28,286.

Most common amenities for Airbnb listings in Dunnellon

Kitchens (98%), parking (96%), and laundry facilities (89% washer, 87% dryer) are near-universal, establishing them as baseline guest expectations in Dunnellon. Outdoor amenities like BBQ grills (83%), backyards (83%), and outdoor furniture (75%) dominate the next tier, reflecting the market's nature-oriented appeal — while waterfront access (32%) and lake access (18%) represent differentiating features that could help a listing stand out.

Understanding Dunnellon's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Dunnellon's ROI score of 60 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by its above-average revenue-to-price ratio — meaning investors get relatively strong income potential for the cost of entry. Occupancy stability and market growth trend both score in the average range, while the supply-demand balance rates below average, reflecting the rapid 121% listing growth that is adding competitive pressure. Pairing this data with thorough local regulatory research and a clear property differentiation strategy will be key to maximizing returns in this evolving market.

Short-Term Rental Regulations in Dunnellon

Understanding local STR regulations is essential before investing in Dunnellon. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Dunnellon, FL should verify whether a local business tax receipt or STR registration is required through the City of Dunnellon and Marion County, as well as through the State of Florida's Division of Hotels and Restaurants, which requires a license for transient public lodging.

Key Restrictions

Common restrictions in Florida STR markets include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Investors should also check for HOA covenants or deed restrictions on the specific property, as many communities in the Dunnellon area have their own rules governing short-term rentals.

Tax Obligations

Florida imposes a state sales tax and a county-level tourist development tax on short-term rental stays, and platforms like Airbnb often collect these on behalf of hosts. Operators should confirm their obligations with the Florida Department of Revenue and Marion County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Dunnellon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Dunnellon's STR market is likely to see continued supply growth given the 121% year-over-year increase in active listings, though demand from nature-tourism visitors should help absorb new inventory. Seasonal patterns suggest revenue will remain strongest from February through April, with softer months in late summer and fall pulling the annual average down. Investors can reasonably expect ADR to hold in the $200–$215 range, while occupancy may settle around 39–43% as the market matures. Properties that differentiate on amenities — particularly waterfront access or larger configurations — stand the best chance of outperforming these estimates."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Dunnellon, FL

What is the average Airbnb occupancy rate in Dunnellon?

The average occupancy rate for Airbnb listings in Dunnellon is currently 41%, which falls below the Florida state average of 54%. Occupancy varies by property size — 2-bedroom units lead at 47%, while 4-bedroom properties see around 36%. The lower overall rate reflects both the market's seasonal nature and the rapid growth in supply, so hosts who optimize pricing and amenities can often outperform the average.

How much do Airbnb hosts make in Dunnellon?

Based on trailing 12-month data, the average Airbnb host in Dunnellon earns approximately $2,357 per month or $28,286 per year. Earnings scale significantly with property size: 1-bedroom listings average about $20,740 annually, while 4-bedroom properties pull in roughly $58,500. Peak months like March can bring in $3,760, whereas slower months like September may yield closer to $1,597.

Is Dunnellon a good market for Airbnb investment?

Dunnellon scores 60 out of 100 on Rabbu's ROI Score, rated an 'Attractive Opportunity.' Its primary advantage is an above-average revenue-to-price ratio — average home values sit around $372,848, which is well below the Florida norm, while annual revenue averages $28,286. The main risks are the rapid supply growth (listings grew 121% year-over-year) and below-state-average occupancy. Investors who choose the right property type and manage seasonality well can find solid returns here.

What is the average daily rate (ADR) for Airbnb in Dunnellon?

The average daily rate in Dunnellon is $206, significantly lower than the $498 Florida state average. ADR ranges from $123 for 1-bedroom listings up to $370 for 4-bedroom properties. This lower price point aligns with the market's nature-tourism positioning and more affordable property values, and it helps attract guests looking for value-oriented getaways.

Are short-term rentals legal in Dunnellon?

Short-term rentals are generally permitted in Dunnellon, FL, though operators should confirm local requirements with the City of Dunnellon, Marion County, and the Florida Division of Hotels and Restaurants, which requires a transient lodging license. Restrictions such as HOA covenants, noise ordinances, and occupancy limits may apply depending on the specific property and neighborhood. We recommend consulting local authorities before purchasing.

When is peak season for Airbnb in Dunnellon?

Peak season in Dunnellon runs from February through April, with March being the highest-revenue month at $3,760 on average. This aligns with Florida's cooler-month tourism patterns, when visitors flock to outdoor destinations like Dunnellon's natural springs and rivers. The slowest months are September ($1,597) and October ($1,733), creating a seasonal spread investors should account for in their budgeting.

How many Airbnbs are there in Dunnellon?

As of April 2026, there are 137 active Airbnb listings in Dunnellon. The market has experienced significant growth, with listings increasing 121% year-over-year. The supply is dominated by 3-bedroom properties (50 listings) and 2-bedroom units (41 listings), with fewer 1-bedroom (23) and 4-bedroom (20) options available.

How is Airbnb revenue calculated in Dunnellon?

The annual and monthly revenue figures shown for Dunnellon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like March at $3,760) and slower periods (like September at $1,597). Individual results will vary based on property quality, pricing strategy, guest reviews, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated counts of active Airbnb and short-term rental listings in the Dunnellon market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA restrictions, and licensing requirements vary and should be independently verified before purchasing.