Eagle River, WI Airbnb Market Data, Statistics, and Occupancy Rates

Eagle River Short-Term Rental Market Overview

Eagle River, WI stands out as a seasonal vacation-rental market where lake-oriented tourism drives substantial summer revenue, with July listings averaging $9,460 in monthly income. With 112 active Airbnb listings and an above-average revenue-to-price ratio, the market offers compelling yield potential for investors willing to navigate pronounced seasonality. Average annual revenue sits at roughly $39,968, supported by an ADR of $328 and property values averaging $603,058.

Key Market Statistics

According to Rabbu market data, the Eagle River short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Eagle River

Investors are drawn to Eagle River for its favorable revenue-to-price dynamics and the enduring appeal of Wisconsin's Northwoods lake country.

Expert Market Assessment

"Eagle River presents a moderately attractive opportunity for STR investors who can tolerate sharp seasonal swings. Revenue concentrates heavily in the summer months — July and August alone account for nearly half of a typical listing's annual income — while March and April dip below $1,000. The ROI score of 58 out of 100 reflects strong revenue-to-price fundamentals tempered by below-average occupancy stability and a supply-demand balance that warrants monitoring, especially given 136% year-over-year listing growth. Investors targeting larger properties with waterfront access are best positioned to capture the premium rates that drive this market's upside."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Eagle River

Average revenue by month in Eagle River

Eagle River's revenue follows a dramatic seasonal curve, peaking at $9,460 in July and bottoming at just $524 in April — a spread of nearly $9,000. Investors should expect roughly 60% of annual income to concentrate in June through September, making cash reserves essential for covering carrying costs during the quieter spring months.

Active Airbnb listings by property size in Eagle River

Three-bedroom units dominate supply with 37 listings, followed by 2-bedrooms at 28 and 4-bedrooms at 21, while 1-bedroom properties are notably scarce at just 5 listings. The thin supply of smaller units could represent a niche opportunity for investors targeting couples or solo travelers, though the market's DNA clearly favors family-sized vacation homes.

Average daily rate (ADR) by property size in Eagle River

ADR scales steeply with bedroom count, jumping from $183 for 1-bedroom listings to $703 for 6+ bedroom properties — nearly a 4x premium. The sharpest rate increase occurs between 3-bedroom ($243) and 4-bedroom ($387) units, suggesting a pricing inflection point where guests begin paying significantly more for larger group-friendly accommodations.

Average RevPAN by property size in Eagle River

Six-plus-bedroom properties deliver the highest RevPAN at $224, roughly double the $112 earned by 4-bedroom listings and more than triple the $68–$72 range seen in 1- to 3-bedroom units. This outsized RevPAN for the largest homes reflects both premium pricing and respectable occupancy at 32%, making them the most efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Eagle River

Smaller properties fill more consistently, with 1-bedroom units leading at 39% occupancy and 2-bedrooms at 33%, while 5-bedroom listings lag at just 21%. For investors prioritizing cash-flow stability over peak revenue, smaller configurations offer more reliable booking frequency throughout the year.

Average monthly revenue by property size in Eagle River

Monthly revenue rises sharply with property size — 6+ bedroom listings average $9,199 per month compared to $1,524 for 1-bedroom units, a 6x difference. The 4- and 5-bedroom categories cluster closely at roughly $4,400 per month, suggesting similar demand profiles for upper-mid-size vacation properties.

Average annual revenue by property size in Eagle River

At $110,390 in average annual revenue, 6+ bedroom properties outperform every other segment by a wide margin and offer the clearest path to covering higher acquisition and operating costs. Four- and 5-bedroom homes each generate approximately $53,000 annually, while 1- and 2-bedroom units stay below $28,000, making them more viable for lower-cost entry points than for maximizing total income.

Most common amenities for Airbnb listings in Eagle River

Every listing in Eagle River includes a kitchen, while parking (96%) and BBQ grills (91%) are nearly universal — reflecting guest expectations for self-sufficient lakeside vacations. Notably, 70% of listings offer lake access and 69% are waterfront, signaling that proximity to water is a core differentiator investors should prioritize when selecting a property.

Understanding Eagle River's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Eagle River's ROI score of 58 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio that signals healthy income potential relative to what you'd pay for a property. The score is tempered by below-average occupancy stability and supply/demand balance, reflecting the market's sharp seasonality and recent surge in new listings. Investors should pair these data points with thorough local regulatory research and conservative off-season cash-flow planning to make the most of what this Northwoods market offers.

Short-Term Rental Regulations in Eagle River

Understanding local STR regulations is essential before investing in Eagle River. Here's the current regulatory landscape:

Permit Requirements

Operators in Eagle River and Vilas County, Wisconsin may need to obtain a short-term rental license or tourist rooming house permit before listing a property. Investors should verify current permit requirements directly with the City of Eagle River and the Vilas County zoning office, as rules can change.

Key Restrictions

Common restrictions in Wisconsin vacation-rental markets can include occupancy limits tied to septic capacity or fire codes, minimum-stay requirements during certain seasons, noise ordinances, and parking regulations. HOA or lake association covenants may impose additional limitations, so it's important to review deed restrictions before purchasing.

Tax Obligations

Short-term rental hosts in Wisconsin are generally required to collect and remit state sales tax and local room taxes. Platforms like Airbnb often handle some or all of this collection automatically, but operators should confirm their obligations with the Wisconsin Department of Revenue and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Eagle River can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Eagle River's short-term rental performance is expected to remain closely tied to its summer peak, with June through August likely generating the bulk of annual income. ADR may see modest increases of 1–3% as supply growth (year-over-year listing count rose 136%) begins to stabilize and operators refine pricing strategies. Occupancy, currently at 30% on an annualized basis, could edge toward 32–35% if winter marketing efforts and shoulder-season events gain traction, though investors should plan their cash-flow models around significant off-season softness in March and April."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Eagle River, WI

What is the average Airbnb occupancy rate in Eagle River?

The average occupancy rate for Airbnb listings in Eagle River is currently 30%, which falls below the Wisconsin state average of 38%. Occupancy varies significantly by property size, with 1-bedroom units leading at 39% and 5-bedroom properties averaging just 21%. The market's strong seasonality — peaking in summer and dropping sharply in spring — is the primary driver of this lower annualized figure.

How much do Airbnb hosts make in Eagle River?

On average, Airbnb hosts in Eagle River earn approximately $3,330 per month and $39,968 per year based on trailing 12-month performance data. Earnings vary considerably by property size: 6+ bedroom listings average $110,390 annually, while 1-bedroom units average $18,297. Summer months like July ($9,460) and August ($8,217) generate the lion's share of annual revenue.

Is Eagle River a good market for Airbnb investment?

Eagle River earns a Rabbu ROI Score of 58 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio, meaning income potential is healthy relative to property acquisition costs averaging $603,058. However, investors should account for pronounced seasonality and below-average occupancy stability — strong summer revenues must carry the property through quieter shoulder and winter months.

What is the average daily rate (ADR) for Airbnb in Eagle River?

The average daily rate in Eagle River is $328, slightly below the Wisconsin state average of $368. ADR scales sharply with property size: 1-bedroom listings average $183 per night, while 6+ bedroom properties command $703. Larger lakefront homes tend to drive the highest nightly rates in this market.

Are short-term rentals legal in Eagle River?

Short-term rentals generally operate in Eagle River, WI, though hosts may need to secure a tourist rooming house permit or local STR license. Regulations can vary between the city and Vilas County jurisdictions, and Wisconsin state law also imposes certain requirements. Investors should consult local authorities and review any HOA or lake association restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Eagle River?

Peak season in Eagle River runs from June through August, with July delivering the highest average revenue at $9,460 per listing. August follows closely at $8,217. The off-peak period spans March and April, when average monthly revenue drops to $901 and $524 respectively. This sharp seasonal curve reflects the market's dependence on warm-weather lake tourism.

How many Airbnbs are there in Eagle River?

There are currently 112 active Airbnb listings in Eagle River. The market has experienced significant supply growth, with a 136% year-over-year increase in active listings. Three-bedroom properties make up the largest share of supply at 37 listings, followed by 2-bedroom units at 28 and 4-bedroom properties at 21.

How is Airbnb revenue calculated in Eagle River?

The annual and monthly revenue figures for Eagle River are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Eagle River market
• Average daily rate, occupancy, and RevPAN trends by property size and month
• Annual and monthly revenue estimates based on trailing 12-month booking performance
• Property value benchmarks from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings to guide property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and county authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.