Easley, SC Airbnb Market Data, Statistics, and Occupancy Rates

Easley Short-Term Rental Market Overview

Easley, SC is a compact short-term rental market with just 39 active Airbnb listings and an average annual revenue of $28,461 per property. While the average daily rate of $207 sits well below South Carolina's $358 state average, strong fall seasonality—with October revenues topping $4,096—creates meaningful earning windows for well-positioned hosts. An ROI score of 59 out of 100 reflects balanced demand and revenue relative to average home values of $455,125, making Easley an attractive opportunity for investors who can capitalize on its seasonal peaks and growing market profile.

Key Market Statistics

According to Rabbu market data, the Easley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Easley

Easley appeals to investors seeking an emerging South Carolina market where relatively affordable home values and strong seasonal revenue create a viable entry point into short-term rentals.

Expert Market Assessment

"Easley presents a moderate-to-attractive opportunity for STR investors willing to navigate its pronounced seasonality. Revenue swings sharply from a low of around $1,066 in January to a high of $4,096 in October, meaning cash-flow planning around the fall peak is essential. The market's above-average growth trend and manageable competition make it appealing, though the below-average supply-demand balance and 28% average occupancy—compared to the 38% state average—suggest that not all listings are consistently booked. Investors who target 3-bedroom properties, which generate the strongest RevPAN at $68, and position their listings to capture the September-through-November surge stand to benefit most."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Easley

Average revenue by month in Easley

Easley's revenue cycle is heavily weighted toward fall, with October peaking at $4,096 and January bottoming out at just $1,066—a nearly 4x spread that underscores significant seasonality. Investors should plan for lean winter months and consider pricing strategies that maximize returns during the lucrative September-through-November window.

Active Airbnb listings by property size in Easley

One-bedroom units make up the largest share of supply with 14 listings, closely followed by 2-bedrooms at 13, while 3-bedroom properties represent just 6 listings. The relatively thin supply of larger homes could signal an opportunity for investors willing to acquire 3-bedroom properties, especially given their stronger revenue performance.

Average daily rate (ADR) by property size in Easley

Three-bedroom listings command a significant ADR premium at $226, nearly double the $118 rate for 2-bedrooms, while 1-bedrooms fall in between at $129. The jump to 3-bedroom pricing suggests guests are willing to pay substantially more for added space, making larger properties the most compelling from a rate-per-night standpoint.

Average RevPAN by property size in Easley

Three-bedroom properties deliver the strongest RevPAN at $68 per available night, well ahead of 1-bedrooms at $45 and 2-bedrooms at just $29. This gap reflects the combined effect of higher nightly rates and decent occupancy for 3-bedroom units, reinforcing their appeal as the most revenue-efficient configuration in Easley.

Average occupancy rates by property size in Easley

One-bedroom units lead occupancy at 35%, while 3-bedrooms come in at 30% and 2-bedrooms trail at 25%. Although none of these figures are particularly high compared to the state average, the steadier booking rate for 1-bedrooms may offer more predictable cash flow for investors prioritizing consistency over peak revenue.

Average monthly revenue by property size in Easley

Three-bedroom properties top monthly earnings at $2,344, followed by 1-bedrooms at $1,915, with 2-bedrooms lagging at $1,275. The nearly $1,100 gap between 3-bedroom and 2-bedroom monthly revenue highlights how much additional earning power comes from scaling up just one bedroom in this market.

Average annual revenue by property size in Easley

On an annual basis, 3-bedroom listings generate $28,129—closely matching the market-wide average—while 1-bedrooms pull in $22,991 and 2-bedrooms trail significantly at $15,310. For investors weighing return potential against acquisition cost, 3-bedroom properties offer the clearest path to maximizing revenue in Easley.

Most common amenities for Airbnb listings in Easley

Kitchens (100%), self check-in (95%), and parking (92%) are near-universal, signaling that guests in Easley expect a home-like, independent stay experience. The presence of lake access (26%) and waterfront listings (33%) points to recreational appeal as a notable market differentiator, while hot tubs remain relatively rare at 10%, potentially offering a competitive edge for listings that include one.

Understanding Easley's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Easley's ROI score of 59 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue potential and property values are reasonably aligned. The score is buoyed by an above-average market growth trend, while average marks on revenue-to-price ratio and occupancy stability keep it from climbing higher—and a below-average supply-demand balance warrants attention as new listings enter the market. Investors should pair these data-driven insights with thorough local regulatory research and a clear seasonal revenue plan to make the most of this emerging market.

Short-Term Rental Regulations in Easley

Understanding local STR regulations is essential before investing in Easley. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Easley, South Carolina may need to obtain a business license or STR permit from the city. Investors should verify current registration and permitting requirements directly with the City of Easley and Pickens County before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants can also impose additional limitations on short-term rentals, and some areas may have zoning restrictions that affect where STRs are permitted, so reviewing all applicable rules before purchasing is essential.

Tax Obligations

South Carolina requires short-term rental operators to collect and remit state and local accommodations taxes, and additional sales taxes may apply. Many platforms like Airbnb handle a portion of tax collection automatically, but hosts should confirm their specific obligations with the South Carolina Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Easley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Easley's 279% year-over-year growth in active listings signals rapidly expanding investor interest, though this surge in supply could moderate occupancy rates over the next 12–18 months if demand doesn't keep pace. Seasonal patterns suggest ADR could firm up by an estimated 2–4% during the fall peak, with occupancy likely settling in the 26–32% range as the market finds equilibrium. The above-average market growth trend in Rabbu's ROI analysis is encouraging, but investors should watch the supply-demand balance closely given the below-average rating on that factor. Properties that lean into the fall tourism season and lake-access appeal should be best positioned to weather any competitive pressure."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Easley, SC

What is the average Airbnb occupancy rate in Easley?

The average occupancy rate for Airbnb listings in Easley is currently 28%, which falls below the South Carolina state average of 38%. Occupancy varies by property size, with 1-bedroom units performing best at 35%, followed by 3-bedrooms at 30% and 2-bedrooms at 25%. Seasonal factors play a significant role, with fall months driving the strongest booking activity.

How much do Airbnb hosts make in Easley?

Airbnb hosts in Easley earn an average of $2,371 per month, which works out to approximately $28,461 per year based on trailing 12-month data. Revenue varies significantly by property size: 3-bedroom properties lead with an average of $28,129 annually, while 1-bedrooms average $22,991 and 2-bedrooms bring in around $15,310. Monthly earnings also fluctuate with the seasons, ranging from about $1,066 in January to over $4,096 in October.

Is Easley a good market for Airbnb investment?

Easley earns an ROI score of 59 out of 100 from Rabbu, placing it in the "Attractive Opportunity" category. The market benefits from above-average growth trends and a manageable level of existing competition with just 39 active listings. However, occupancy rates run below the state average, and the supply-demand balance is rated below average, so investors should factor in strong seasonality and carefully evaluate property type and positioning before committing.

What is the average daily rate (ADR) for Airbnb in Easley?

The average daily rate in Easley is $207, which is notably lower than the South Carolina state average of $358. ADR varies considerably by property size: 3-bedroom listings command the highest rate at $226, 1-bedrooms average $129, and 2-bedrooms come in at $118. This pricing structure reflects a more affordable, value-oriented market compared to South Carolina's coastal destinations.

Are short-term rentals legal in Easley?

Short-term rentals do operate in Easley, SC, with 39 active Airbnb listings currently in the market. However, local regulations including permits, zoning restrictions, and tax requirements may apply. Investors should consult with the City of Easley, Pickens County, and the South Carolina Department of Revenue to confirm all legal requirements before launching an STR.

When is peak season for Airbnb in Easley?

Peak season in Easley runs from late summer through fall, with October delivering the highest average monthly revenue at $4,096, followed by September at $3,879 and November at $3,402. July and August also perform well, averaging $3,129 and $3,166 respectively. The slowest months are January ($1,066) and February ($1,108), so investors should plan for significant seasonal revenue fluctuations.

How many Airbnbs are there in Easley?

As of April 2026, there are 39 active Airbnb listings in Easley. The market has experienced dramatic growth, with a 279% year-over-year increase in active listings. Supply is concentrated in smaller properties: 14 one-bedroom listings, 13 two-bedroom listings, and 6 three-bedroom listings.

How is Airbnb revenue calculated in Easley?

The annual and monthly revenue figures for Easley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Occupancy rates, average daily rates, and seasonal booking trends
• Revenue and yield metrics including RevPAN, monthly, and annual averages
• Property-size breakdowns for supply, pricing, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and current market conditions as of April 2026; actual results may shift as market dynamics evolve. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.