East Jordan, MI Airbnb Market Data, Statistics, and Occupancy Rates

East Jordan Short-Term Rental Market Overview

East Jordan, MI sits in the heart of northern Michigan's lake country, drawing seasonal visitors to its waterfront and outdoor recreation. With 38 active Airbnb listings and an average annual revenue of $34,976, the market offers meaningful income potential—though a 21% occupancy rate (well below the 42% state average) signals that revenue is heavily concentrated in the summer months. An ADR of $271 undercuts the $350 state average, yet 3- and 4-bedroom properties command rates above $300, suggesting larger homes near the water are where the real opportunity lies.

Key Market Statistics

According to Rabbu market data, the East Jordan short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider East Jordan

Investors are drawn to East Jordan for its lakefront appeal and strong summer demand, though the seasonal nature of the market calls for careful deal selection and cost management.

Expert Market Assessment

"East Jordan represents a competitive opportunity with a pronounced seasonal profile. Revenue swings dramatically—from nearly $6,900 in July down to under $1,000 in April—so investors need to underwrite conservatively around a realistic annual figure rather than extrapolating summer performance. Three-bedroom homes are the sweet spot, combining the highest occupancy (27%) with strong RevPAN ($84) and making up 42% of current supply. The 49% year-over-year growth in listings signals rising investor interest, which warrants monitoring to ensure the supply-demand balance doesn't tip unfavorably."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in East Jordan

Average revenue by month in East Jordan

East Jordan's revenue is sharply seasonal: July ($6,897) and August ($6,777) together account for nearly 40% of annual earnings, while April ($951) and November ($1,010) represent the weakest months. Investors should plan cash reserves to cover fixed costs during the roughly six off-peak months when revenue drops below $2,500.

Active Airbnb listings by property size in East Jordan

Three-bedroom properties dominate the East Jordan market with 16 of 38 total listings (42%), while 1-bedroom, 2-bedroom, and 4-bedroom each have 6–7 listings. The relatively thin supply of 4-bedroom homes paired with their strong revenue performance could represent an opportunity for investors willing to acquire larger properties.

Average daily rate (ADR) by property size in East Jordan

ADR jumps substantially at the 3-bedroom mark, rising from $180 for 2-bedroom units to $315 for 3-bedroom homes—a 75% premium. Interestingly, 4-bedroom properties average a slightly lower ADR of $303, suggesting that the pricing premium plateaus beyond three bedrooms in this market.

Average RevPAN by property size in East Jordan

Three-bedroom listings deliver the strongest RevPAN at $84, more than triple the $25–$26 range seen for 1- and 2-bedroom units. Four-bedroom properties generate $61 in RevPAN, making 3-bedroom homes the clear efficiency leader when balancing nightly rates with actual booking frequency.

Average occupancy rates by property size in East Jordan

Occupancy rates are modest across the board but peak at 27% for 3-bedroom properties, while 2-bedroom listings see the lowest fill rate at just 15%. The relatively tight range (15%–27%) reflects the market's seasonal character, where even the best-performing property sizes sit empty for much of the year outside summer.

Average monthly revenue by property size in East Jordan

Monthly revenue scales with bedroom count, from $885 for 1-bedroom units up to $3,236 for 4-bedroom properties. The jump from 1-bedroom to 2-bedroom revenue is the most dramatic at nearly 2.5x, indicating that even modest upsizing delivers significantly better monthly cash flow in East Jordan.

Average annual revenue by property size in East Jordan

Four-bedroom properties lead annual revenue at $38,843, closely followed by 3-bedroom homes at $34,992—while 1-bedroom listings trail at $10,623. Given the modest revenue gap between 3- and 4-bedroom units ($3,851), investors may find 3-bedroom homes offer a better return on a lower acquisition cost.

Most common amenities for Airbnb listings in East Jordan

Parking (97%) and kitchen (95%) are near-universal in East Jordan listings, while outdoor-oriented amenities like backyards, BBQ grills, and outdoor furniture appear in roughly 74–76% of properties. Lake access (40%) and waterfront positioning (26%) remain differentiators rather than standard features, signaling that properties with direct water access can stand out in a competitive field.

Understanding East Jordan's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

East Jordan's ROI Score of 53 out of 100 places it in the Competitive Opportunity band, meaning the market has genuine upside but demands disciplined deal selection. The revenue-to-price ratio scores average—not surprising given $747,634 average home values against $34,976 in annual revenue—while occupancy stability registers below average due to the market's pronounced seasonality. Investors should pair this data with thorough local regulatory research and focus on properties that can capture premium summer rates to offset the quieter months.

Short-Term Rental Regulations in East Jordan

Understanding local STR regulations is essential before investing in East Jordan. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in East Jordan, Michigan may need to obtain permits or register with local authorities before listing a property. Investors should verify current requirements with the City of East Jordan and Charlevoix County, as STR regulations in Michigan communities can vary significantly.

Key Restrictions

Common restrictions in Michigan STR markets include occupancy limits tied to bedroom count, minimum-stay requirements (especially during peak season), noise ordinances, and parking mandates. HOA or deed restrictions may further limit short-term rental activity in certain neighborhoods, so reviewing property-level covenants is essential before purchasing.

Tax Obligations

Michigan imposes a 6% use tax on short-term rentals, and Charlevoix County may levy additional local lodging or assessment taxes. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but operators should confirm their local obligations to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in East Jordan can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, East Jordan's STR performance is likely to remain tightly tied to summer tourism, with July and August continuing to drive the bulk of annual revenue. Listing supply grew 49% year-over-year, which could put modest downward pressure on occupancy and rates if demand doesn't keep pace. Investors should expect peak-season ADRs to hold steady or rise 1–3%, while shoulder and off-season months may stay soft. Properties with lake access or waterfront positioning are best positioned to capture premium rates and maintain bookings outside the core summer window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in East Jordan, MI

What is the average Airbnb occupancy rate in East Jordan?

The average Airbnb occupancy rate in East Jordan is currently 21%, which is below the Michigan state average of 42%. Occupancy is heavily seasonal, with 3-bedroom properties achieving the highest rate at 27% and smaller units hovering between 15% and 17%. Peak summer months drive the bulk of bookings, while spring and late fall see significantly lower demand.

How much do Airbnb hosts make in East Jordan?

Based on trailing 12-month data, the average Airbnb host in East Jordan earns approximately $2,914 per month or $34,976 per year. Earnings vary considerably by property size: 1-bedroom listings average around $10,623 annually, while 4-bedroom properties bring in roughly $38,843. Revenue is highly seasonal, with July ($6,897) and August ($6,777) accounting for a disproportionate share of annual income.

Is East Jordan a good market for Airbnb investment?

East Jordan scores a 53 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from strong summer tourism demand and attractive nightly rates for larger properties, but below-average occupancy stability and a seasonal revenue profile mean investors need to be selective. Properties with lake access or waterfront positioning, particularly 3- and 4-bedroom homes, tend to perform best. Careful deal sourcing and conservative underwriting are key to success here.

What is the average daily rate (ADR) for Airbnb in East Jordan?

The average daily rate across all active Airbnb listings in East Jordan is $271, which falls below the Michigan state average of $350. ADR varies significantly by property size: 1-bedroom listings average $146, 2-bedroom listings $180, 3-bedroom listings $315, and 4-bedroom listings $303. Larger homes with premium amenities like lake or waterfront access tend to command the highest nightly rates.

Are short-term rentals legal in East Jordan?

Short-term rentals operate in East Jordan, Michigan, with 38 active Airbnb listings currently on the market. However, local regulations can change, and operators may need specific permits or registrations. Investors should check with the City of East Jordan and Charlevoix County for the most current rules regarding STR permits, zoning restrictions, and tax obligations before purchasing a property.

When is peak season for Airbnb in East Jordan?

Peak season in East Jordan runs through the summer months, with July ($6,897 average revenue) and August ($6,777) standing far above the rest of the year. June ($3,219) and September ($2,886) serve as productive shoulder months. The slowest period is mid-spring through late fall, with April ($951) and November ($1,010) marking the lowest revenue months.

How many Airbnbs are there in East Jordan?

There are currently 38 active Airbnb listings in East Jordan as of April 2026. The market has seen notable growth, with active listings increasing 49% year-over-year. Three-bedroom properties make up the largest segment with 16 listings, followed by 1-bedroom (7), 2-bedroom (6), and 4-bedroom (6) properties.

How is Airbnb revenue calculated in East Jordan?

The annual and monthly revenue figures for East Jordan are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like the $6,897 July average) and slower periods (like April at $951). Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for East Jordan and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.