East Marion, NY Airbnb Market Data, Statistics, and Occupancy Rates

East Marion Short-Term Rental Market Overview

East Marion, NY is a seasonal beach community on the North Fork of Long Island where a small inventory of just 21 active Airbnb listings commands a premium average daily rate of $554—well above the $381 state average. Annual revenue for the typical listing reaches roughly $100,534, driven almost entirely by a dramatic summer surge that peaks in August at over $29,000 per month. With average home values near $1.77 million and occupancy sitting at only 15% versus 40% statewide, this market rewards investors who can capitalize on a compressed high season while managing carrying costs during quieter months.

Key Market Statistics

According to Rabbu market data, the East Marion short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider East Marion

Investors are drawn to East Marion for its premium nightly rates and strong summer demand, though high home prices and extreme seasonality require careful deal sourcing.

Expert Market Assessment

"East Marion presents a competitive but challenging opportunity. The market's ROI score of 39 out of 100 reflects an average revenue-to-price ratio tempered by below-average occupancy stability and limited growth momentum, though the supply/demand balance scores above average thanks to the small listing pool. Seasonality is extreme—August revenue ($29,128) is more than 22 times January revenue ($1,305)—so cash-flow planning must account for roughly seven lean months. Investors who find properties priced below the $1.77 million average, or who can command top-of-market summer rates through standout amenities, stand the best chance of making the numbers work."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in East Marion

Average revenue by month in East Marion

East Marion's revenue profile is one of the most seasonal you'll encounter: August peaks at $29,128 and July at $24,504, while January and February hover around $1,300–$1,345. The roughly 22x spread between the highest and lowest months means that about 66% of annual revenue is earned in just three summer months (June through August).

Active Airbnb listings by property size in East Marion

Supply in East Marion is concentrated in 3-bedroom (9 listings) and 4-bedroom (6 listings) properties, with no other bedroom counts represented in significant numbers. This narrow distribution suggests limited opportunity to differentiate by size, though smaller or larger configurations could fill a gap if demand exists.

Average daily rate (ADR) by property size in East Marion

ADR jumps substantially from $451 for 3-bedroom properties to $727 for 4-bedroom homes, a 61% premium for one additional bedroom. Given the relatively modest occupancy rates across the board, the higher ADR on 4-bedrooms may help offset their lower fill rates.

Average RevPAN by property size in East Marion

Three-bedroom listings deliver a stronger RevPAN of $86 compared to $60 for 4-bedroom properties, reflecting the fact that 3-bedrooms maintain meaningfully higher occupancy. For investors focused on per-night revenue efficiency, the smaller configuration currently edges ahead.

Average occupancy rates by property size in East Marion

Occupancy rates are low across the board but diverge sharply by size: 3-bedroom properties average 19% while 4-bedrooms manage only 8%. This gap indicates that larger homes may sit vacant for extended stretches outside the peak season, adding risk for investors counting on steady bookings.

Average monthly revenue by property size in East Marion

Despite lower occupancy, 4-bedroom properties generate higher average monthly revenue at $9,630 compared to $8,336 for 3-bedrooms, driven by their significantly higher nightly rate. The roughly $1,300 monthly gap narrows the case for either size and ultimately depends on acquisition cost and expected peak-season performance.

Average annual revenue by property size in East Marion

Four-bedroom homes lead in annual revenue at approximately $115,571 versus $100,040 for 3-bedroom listings, a $15,500 advantage that could matter when underwriting against East Marion's high home values. However, both figures should be weighed against the typical $1.77 million property cost in this market to gauge true return potential.

Most common amenities for Airbnb listings in East Marion

Parking and kitchen access are universal (100%), followed closely by washer (95%), BBQ grill (91%), and dryer (91%)—signaling that guests expect a fully equipped home experience. Outdoor amenities like backyards (81%), outdoor furniture (76%), and patios (71%) dominate the list, consistent with a summer-oriented vacation rental market where beach access and outdoor living are key differentiators.

Understanding East Marion's ROI Score: 39/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

East Marion's ROI score of 39 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has appeal but requires disciplined deal selection. The revenue-to-price ratio scores average against the high property values, while occupancy stability and market growth trend both come in below average—a reflection of sharp seasonality and a rapidly expanding supply base. Pairing these data points with thorough local regulatory research and conservative off-season revenue assumptions will be essential for any investor evaluating this market.

Short-Term Rental Regulations in East Marion

Understanding local STR regulations is essential before investing in East Marion. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in East Marion, within the Town of Southold, New York, may need to obtain a rental permit or register their property with local authorities. Investors should verify current permit requirements directly with Southold Town offices and monitor any changes at the state level.

Key Restrictions

Common restrictions in markets like East Marion can include occupancy limits, minimum-stay requirements (especially during summer months), noise ordinances, parking regulations, and caps on the number of permits issued. HOA or community association rules may layer additional limitations on properties in certain subdivisions.

Tax Obligations

Short-term rental hosts in New York are generally subject to state sales tax, county occupancy taxes, and any locally applicable tourism or hotel taxes. Platforms such as Airbnb often collect and remit a portion of these taxes on behalf of hosts, but operators should confirm their specific obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in East Marion can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, East Marion's sharp seasonality is unlikely to change—expect the vast majority of revenue to concentrate between May and September, with August remaining the strongest earner. The 150% year-over-year increase in active listings signals growing investor attention, which could pressure occupancy and rates if supply outpaces demand. ADR may hold steady or see modest softening in the 1–3% range as more properties compete for the same pool of summer visitors. Investors entering now should budget conservatively for the off-season months, when monthly revenue can dip below $1,500."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in East Marion, NY

What is the average Airbnb occupancy rate in East Marion?

The average occupancy rate for Airbnb listings in East Marion is currently 15%, which is well below the New York state average of 40%. This low annual figure reflects the market's extreme seasonality—occupancy concentrates heavily in summer months, while the off-season sees minimal booking activity. Investors should plan for strong summer utilization offset by very quiet winters.

How much do Airbnb hosts make in East Marion?

Based on trailing 12-month booking data, the average Airbnb listing in East Marion generates approximately $8,377 per month and around $100,534 per year. However, revenue is heavily skewed toward the summer: August alone averages about $29,128, while winter months like January produce closer to $1,305. Property size matters too—4-bedroom homes average roughly $115,571 annually compared to $100,040 for 3-bedroom properties.

Is East Marion a good market for Airbnb investment?

East Marion scores 39 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market offers a premium ADR of $554 and favorable supply/demand dynamics with only 21 active listings, but high average home prices near $1.77 million and below-average occupancy stability require selective deal sourcing. Investors who can secure well-priced properties and maximize summer-season bookings may find the returns compelling, but the extreme seasonality adds risk compared to year-round markets.

What is the average daily rate (ADR) for Airbnb in East Marion?

The average daily rate in East Marion is $554, which is significantly higher than the New York state average of $381. Rates vary by property size: 3-bedroom listings average $451 per night, while 4-bedroom properties command approximately $727 per night. This pricing power reflects the premium nature of the North Fork vacation market.

Are short-term rentals legal in East Marion?

Short-term rentals operate in East Marion, NY, as evidenced by active Airbnb listings in the area. However, local regulations may require permits, registration, or adherence to specific rules set by the Town of Southold. Prospective investors should consult directly with local authorities and review any applicable HOA or community restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in East Marion?

Peak season in East Marion runs from June through August, with August being the highest-earning month at an average of $29,128 in revenue. July follows closely at $24,504, and June brings in roughly $12,955. September sees a sharp drop-off to about $9,608, and the off-season months from November through March each average below $2,600—making summer performance critical to annual returns.

How many Airbnbs are there in East Marion?

As of April 2026, there are 21 active Airbnb listings in East Marion. The supply is split between 3-bedroom properties (9 listings) and 4-bedroom properties (6 listings), with the remaining listings in other configurations. Notably, active listings have grown 150% year over year, indicating rising investor interest in this small but premium market.

How is Airbnb revenue calculated in East Marion?

The annual and monthly revenue figures shown for East Marion are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month draws on its own historical data, the figures naturally capture seasonal peaks (like the $29,128 August average) and slower periods (such as January at $1,305). Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for East Marion and surrounding areas
• Historical occupancy and average daily rate trends by property size
• Revenue and yield metrics including RevPAN, monthly, and annual averages
• Amenity prevalence data across active listings to benchmark guest expectations
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data reflects trailing 12-month averages and may not capture very recent shifts in supply, demand, or local regulations. Individual property results will vary based on location, condition, pricing strategy, and management quality.