East Orange, NJ Airbnb Market Data, Statistics, and Occupancy Rates

East Orange Short-Term Rental Market Overview

East Orange, NJ sits just minutes from Newark and Manhattan, making it a convenient base for travelers seeking affordable alternatives to pricier urban centers. With 82 active Airbnb listings and an average annual revenue of $20,816, the market is relatively small but growing—listing counts have surged 125% year over year. An average daily rate of $147, well below the $430 New Jersey state average, positions East Orange as a budget-friendly option, though occupancy at 31% trails the state average and warrants careful underwriting before investing.

Key Market Statistics

According to Rabbu market data, the East Orange short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider East Orange

Proximity to Newark and New York City, combined with below-state-average property costs, gives East Orange appeal for investors willing to navigate a competitive and still-maturing STR market.

Expert Market Assessment

"East Orange presents a competitive opportunity rather than a slam-dunk—the ROI score of 53 out of 100 reflects average revenue-to-price dynamics and below-average occupancy stability. Seasonality is pronounced: August leads at $2,195 in average monthly revenue while February dips to just $954, a spread of more than $1,200 that investors need to budget around. The market rewards larger properties—three-bedroom units generate roughly $34,281 annually versus $9,601 for one-bedrooms—so deal sourcing should prioritize multi-bedroom homes that can capture group and family travel demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in East Orange

Average revenue by month in East Orange

Revenue peaks in August at $2,195 and bottoms out in February at $954, creating a roughly 2.3x swing that underscores meaningful seasonality. The June-through-October stretch consistently delivers above-average returns, while Q1 represents the softest quarter investors need to plan around.

Active Airbnb listings by property size in East Orange

One-bedroom units dominate the East Orange supply with 42 of 82 listings (51%), followed by 25 two-bedrooms and just 11 three-bedrooms. The relatively thin supply of three-bedroom properties may present an opportunity for investors willing to offer larger accommodations to group travelers.

Average daily rate (ADR) by property size in East Orange

ADR more than doubles from $87 for one-bedrooms to $179 for two-bedrooms, then climbs more modestly to $207 for three-bedrooms. The sharpest rate premium comes with the jump to two bedrooms, suggesting that's where guests perceive the biggest value step-up.

Average RevPAN by property size in East Orange

Two-bedroom listings lead RevPAN at $41, followed by three-bedrooms at $35 and one-bedrooms at $32. Despite commanding the highest ADR, three-bedroom units lose ground on a RevPAN basis due to their lower occupancy, making two-bedrooms the most efficient revenue generators per available night.

Average occupancy rates by property size in East Orange

One-bedroom units post the highest occupancy at 38%, while two-bedrooms fall to 23% and three-bedrooms to just 17%. Investors in larger properties should expect thinner booking calendars and will need to compensate through higher nightly rates and longer-stay strategies.

Average monthly revenue by property size in East Orange

Three-bedroom listings lead monthly revenue at $2,856, nearly 3.6 times the $800 earned by one-bedrooms, with two-bedrooms landing at $2,163. Despite lower occupancy, the premium nightly rates on larger units more than compensate, making multi-bedroom properties the stronger revenue play.

Average annual revenue by property size in East Orange

Annual revenue ranges from $9,601 for one-bedroom units to $34,281 for three-bedrooms, with two-bedrooms generating $25,965. Three-bedroom properties offer the highest absolute return potential, though investors should weigh these figures against acquisition and operating costs to determine true yield.

Most common amenities for Airbnb listings in East Orange

Parking (87%), a dedicated workspace (81%), and a kitchen (79%) top the amenity list, reflecting a guest profile that skews toward self-sufficient, possibly business-oriented travelers. Self check-in at 78% further signals an operationally streamlined market, while lower adoption of extras like hot tubs (2%) and backyard access (17%) suggests outdoor amenities could be a differentiator.

Understanding East Orange's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

East Orange's ROI score of 53 out of 100 places it in the Competitive Opportunity band, meaning the market has genuine demand but requires sharper deal selection to generate strong returns. Revenue-to-price and market growth trend both rate as average, while occupancy stability falls below average—a factor investors should address through strategic pricing and flexible minimum stays. Pairing this data with thorough local regulatory research and a clear property-size strategy will help investors identify the deals that outperform the broader market averages.

Short-Term Rental Regulations in East Orange

Understanding local STR regulations is essential before investing in East Orange. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in East Orange, NJ may need to register or obtain a permit from the city before listing a property. Investors should verify current requirements directly with East Orange municipal offices and review any applicable New Jersey state regulations.

Key Restrictions

Common restrictions in New Jersey municipalities can include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, parking provisions, and HOA restrictions that may prohibit or limit short-term rentals. Some cities also cap the number of STR permits issued, so it's important to confirm availability before closing on a property.

Tax Obligations

Short-term rental hosts in New Jersey are generally subject to state sales tax, occupancy taxes, and potentially local tourism assessments. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in East Orange can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, East Orange is likely to see continued supply growth as investors respond to the market's proximity to New York City and comparatively low home values. Revenue seasonality suggests ADR could tick up 1–3% during the stronger summer months (June–August), when monthly revenue historically tops $2,100. However, occupancy may settle in the 28–34% range given the rapid influx of new listings, so investors should price competitively and target underserved property sizes to maintain cash flow through softer winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in East Orange, NJ

What is the average Airbnb occupancy rate in East Orange?

The average occupancy rate for Airbnb listings in East Orange is currently 31%, slightly below the New Jersey state average of 34%. Occupancy varies significantly by property size: one-bedroom units average 38%, while two-bedrooms come in at 23% and three-bedrooms at 17%. Investors targeting higher occupancy may find one-bedroom units more consistently booked, though they generate less total revenue per stay.

How much do Airbnb hosts make in East Orange?

On average, Airbnb hosts in East Orange earn approximately $1,734 per month or $20,816 per year based on trailing 12-month performance. Revenue varies widely by property size—one-bedroom listings average about $800 per month, two-bedrooms around $2,163, and three-bedrooms roughly $2,856. Peak earning months like July and August can push monthly revenue above $2,100, while February typically sees the lowest returns near $954.

Is East Orange a good market for Airbnb investment?

East Orange carries an ROI score of 53 out of 100, which Rabbu classifies as a Competitive Opportunity. The market benefits from proximity to Newark and New York City and has seen 125% year-over-year growth in active listings, signaling strong investor interest. However, occupancy stability is below average, and competition is increasing, so success here depends on selecting the right property size, pricing strategically, and managing seasonality effectively.

What is the average daily rate (ADR) for Airbnb in East Orange?

The average daily rate in East Orange is $147, which is significantly below the New Jersey state average of $430. ADR scales with property size: one-bedroom listings average $87, two-bedrooms $179, and three-bedrooms $207. This positioning makes East Orange attractive to budget-minded travelers but means investors need strong occupancy or larger units to generate meaningful returns.

Are short-term rentals legal in East Orange?

Short-term rentals may be permitted in East Orange, NJ, but operators should check with the city's municipal offices for the latest permit or registration requirements. New Jersey municipalities may impose specific rules around occupancy limits, minimum stays, and zoning. We recommend consulting local authorities and a real estate attorney before listing a property.

When is peak season for Airbnb in East Orange?

Peak season in East Orange runs from June through September, with August posting the highest average monthly revenue at $2,195. The summer months consistently generate over $2,000 per month. The slowest period is January through March, with February bottoming out at $954. December sees a modest holiday bounce to $1,846, likely driven by year-end travel to the NYC metro area.

How many Airbnbs are there in East Orange?

East Orange currently has 82 active Airbnb listings. The supply is dominated by one-bedroom units (42 listings), followed by two-bedrooms (25) and three-bedrooms (11). Notably, listing counts have grown 125% year over year, indicating a rapidly expanding market that investors should monitor for increasing competition.

How is Airbnb revenue calculated in East Orange?

The annual and monthly revenue figures shown for East Orange are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods like the February dip and summer highs. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for East Orange and surrounding areas
• Occupancy rate and average daily rate trends across property sizes
• Revenue and yield metrics including RevPAN, monthly, and annual averages
• Home value data sourced from Zillow Home Value Index for acquisition benchmarking
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal variations. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.