Easton, MD Airbnb Market Data, Statistics, and Occupancy Rates

Easton Short-Term Rental Market Overview

Easton, MD is a small but compelling short-term rental market on Maryland's Eastern Shore, where just 17 active Airbnb listings generate an average annual revenue of $60,185 per property. A strong average daily rate of $401—outpacing the state average of $368—combined with above-average revenue-to-price ratios makes this a market worth watching for investors seeking premium nightly rates in a low-competition environment. The limited supply and pronounced summer seasonality point to a niche opportunity driven by waterfront appeal and weekend getaway demand.

Key Market Statistics

According to Rabbu market data, the Easton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Easton

Easton attracts STR investors because of its premium nightly rates, limited competition, and favorable revenue-to-price dynamics in a waterfront-adjacent Maryland market.

Expert Market Assessment

"Easton presents an attractive opportunity for investors willing to navigate a strongly seasonal market. Revenue swings dramatically from a winter low of roughly $1,288 in February to a summer peak of $11,129 in August—a nearly 9x spread that rewards hosts who optimize pricing and availability for the warmer months. The ROI score of 72 out of 100 reflects above-average revenue-to-price ratios, healthy supply/demand balance, and promising growth trends, offset by average occupancy stability at just 24%. Investors who pair competitive summer pricing with shoulder-season strategies stand the best chance of maximizing returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Easton

Average revenue by month in Easton

Easton's revenue follows a sharp seasonal curve, with August ($11,129) and July ($10,520) generating roughly 8–9 times the revenue of the slowest months like February ($1,288) and January ($1,393). This pronounced summer peak underscores the importance of maximizing rates and availability from June through September to capture the lion's share of annual income.

Active Airbnb listings by property size in Easton

Property-size breakdowns are not currently available for Easton due to the small market size of 17 listings. As the market grows, this data will provide more insight into which bedroom configurations are most common and where gaps in supply may exist.

Average daily rate (ADR) by property size in Easton

ADR data by property size is not currently available for Easton's small inventory. Investors should look at the market-wide ADR of $401 as a benchmark and evaluate individual properties based on comparable listings in the area.

Average RevPAN by property size in Easton

RevPAN breakdowns by bedroom count are not yet available for this market. The overall RevPAN of $94 provides a useful baseline, reflecting the combined effect of Easton's strong ADR and lower occupancy rates.

Average occupancy rates by property size in Easton

Occupancy data by property size is not currently reported for Easton. The market-wide average of 24% suggests that while nightly rates are strong, filling calendars consistently—especially outside summer—remains a challenge across property types.

Average monthly revenue by property size in Easton

Monthly revenue by bedroom count is not available at this time for Easton. Investors can reference the market-wide monthly average of $5,015 as a starting point when modeling potential returns for specific property configurations.

Average annual revenue by property size in Easton

Annual revenue data by property size is not currently available for this market. The overall average of $60,185 per year gives a general sense of earning potential, though larger or waterfront properties may significantly outperform this figure.

Most common amenities for Airbnb listings in Easton

Dryers, washers, and parking each appear in 94% of Easton listings, establishing them as baseline expectations for guests. Notably, 41% of listings highlight waterfront access and 59% offer BBQ grills, signaling that outdoor and water-oriented amenities are key differentiators in this Eastern Shore market.

Understanding Easton's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Easton's ROI score of 72 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and favorable supply/demand balance across just 17 active listings. Occupancy stability scores as average—reflective of the market's seasonal nature—while market growth trends are above average, buoyed by the 94% year-over-year listing increase. Investors should pair this data with local regulatory research and property-specific underwriting to build a complete investment thesis.

Short-Term Rental Regulations in Easton

Understanding local STR regulations is essential before investing in Easton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Easton, Maryland may be required to obtain local permits or register their property with the Town of Easton and Talbot County. Investors should verify current STR permit requirements directly with municipal and county offices before listing a property.

Key Restrictions

Common restrictions in small-town Maryland markets can include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA covenants may impose additional limitations, so it's important to review any applicable community rules alongside local government regulations.

Tax Obligations

STR hosts in Maryland are generally subject to state sales tax and local occupancy or tourism taxes. Major booking platforms often collect and remit some of these taxes on behalf of hosts, but operators should confirm their specific obligations with the Maryland Comptroller's office and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Easton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Easton's STR market is expected to benefit from continued demand growth, as indicated by a 94% year-over-year increase in active listings and above-average market growth trends. Peak summer months (July–August) should remain the primary revenue drivers, with ADRs likely holding steady or rising modestly by 1–3% as the market remains undersupplied. Occupancy may trend slightly upward from the current 24% average as new hosts refine pricing strategies, though the market's strong seasonal swing means winter months will continue to deliver softer results. Investors entering now may capture early-mover advantages before supply catches up to demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Easton, MD

What is the average Airbnb occupancy rate in Easton?

The average Airbnb occupancy rate in Easton is currently 24%, which falls below the Maryland state average of 35%. This lower rate reflects the market's pronounced seasonality—summer months drive the bulk of bookings, while winter sees significantly lighter demand. Investors can improve individual occupancy by targeting shoulder-season travelers and optimizing pricing during off-peak periods.

How much do Airbnb hosts make in Easton?

Airbnb hosts in Easton earn an average of $5,015 per month and approximately $60,185 per year, based on trailing 12-month booking data. Revenue varies dramatically by season, with August generating around $11,129 and February bringing in roughly $1,288. Top-performing properties with waterfront access or premium amenities may exceed these averages during peak months.

Is Easton a good market for Airbnb investment?

Easton scores 72 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average revenue-to-price ratios, a favorable supply/demand balance with only 17 active listings, and strong nightly rates of $401. The main consideration is seasonality—investors should plan for significant revenue variation between summer peaks and winter lows.

What is the average daily rate (ADR) for Airbnb in Easton?

The average daily rate for Airbnb listings in Easton is $401, which is about 9% higher than the Maryland state average of $368. This premium reflects the area's appeal as a waterfront and leisure destination on the Eastern Shore, where guests are willing to pay more for quality accommodations, especially during summer months.

Are short-term rentals legal in Easton?

Short-term rentals are generally permitted in Easton, MD, though operators may need to obtain local permits or register with the Town of Easton and Talbot County. Regulations can change, so prospective hosts should verify current requirements with local authorities before purchasing or listing a property. It's also wise to review any HOA rules that may apply.

When is peak season for Airbnb in Easton?

Peak season for Airbnb in Easton runs from June through August, with August being the highest-earning month at an average of $11,129 in revenue. July follows closely at $10,520. The shoulder months of May, September, and October also perform well relative to the winter months, making late spring through early fall the prime booking window.

How many Airbnbs are there in Easton?

As of April 2026, there are 17 active Airbnb listings in Easton. This is a relatively small market, which has seen 94% year-over-year growth in active listings. The low supply means less competition for hosts but also indicates an emerging market that may attract additional inventory over time.

How is Airbnb revenue calculated in Easton?

The annual and monthly revenue figures for Easton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Easton and surrounding areas
• Average daily rate, occupancy, and RevPAN trends derived from active listing performance
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local short-term rental regulations vary and should be independently verified before making investment decisions.