Eatonton, GA Airbnb Market Data, Statistics, and Occupancy Rates

Eatonton Short-Term Rental Market Overview

Eatonton, GA is a lakeside vacation market with 104 active Airbnb listings and a notably high average daily rate of $400—well above the $299 Georgia state average. However, occupancy sits at just 18% versus the 32% state average, resulting in a modest $45,335 average annual revenue per listing. The market's 95% year-over-year listing growth signals strong investor interest, but the combination of elevated home values ($801,171 average) and softer occupancy means deal selection is critical to generating attractive returns.

Key Market Statistics

According to Rabbu market data, the Eatonton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Eatonton

Eatonton attracts investor attention thanks to its premium lakefront positioning, high daily rates, and above-average market growth, though below-average occupancy and rapid supply growth call for more targeted deal selection.

Expert Market Assessment

"Eatonton presents a competitive but nuanced opportunity for STR investors. The market scores 52 out of 100 on the Rabbu ROI Scale, reflecting strong daily rates and growth momentum offset by below-average occupancy stability and a supply-demand balance that's tightening as listings nearly doubled year over year. Seasonality is pronounced: July revenue ($7,998) dwarfs January ($1,240), so cash-flow planning must account for four to five lean months. Investors targeting larger lakefront properties—especially 5- and 6+ bedroom homes—stand to capture the most revenue, but the elevated average home price of $801,171 means careful underwriting is essential."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Eatonton

Average revenue by month in Eatonton

Eatonton's revenue cycle is sharply seasonal, peaking in July at $7,998 and bottoming out in February at $1,171—a spread of nearly 7x. The four summer months (June–September) account for the lion's share of annual income, making this a market where peak-season pricing optimization is essential to hitting annual revenue targets.

Active Airbnb listings by property size in Eatonton

Three- and four-bedroom properties dominate the supply at 36 and 29 listings respectively, making up roughly 63% of total inventory. Smaller units (1–2 bedrooms) are notably underrepresented with just 14 combined listings, which could signal either limited demand for smaller configurations in this lake-house market or a niche opportunity for budget-friendly lakefront stays.

Average daily rate (ADR) by property size in Eatonton

ADR scales steeply with size in Eatonton, rising from $166 for 1-bedroom units to $804 for 6+ bedroom homes—nearly a 5x premium. The sharpest jump occurs between 3-bedroom ($269) and 4-bedroom ($428) properties, suggesting that the move to larger group-friendly homes commands a significant pricing premium in this vacation market.

Average RevPAN by property size in Eatonton

Revenue per available night tells a clear story: 6+ bedroom properties lead at $166 RevPAN, followed by 5-bedroom units at $98, while 1- through 3-bedroom listings cluster around $40–$41. This gap underscores that larger properties not only command higher rates but also convert enough bookings to generate meaningfully better per-night revenue.

Average occupancy rates by property size in Eatonton

Occupancy rates across all property sizes remain below 25%, with 1-bedroom units leading at 25% and 3-bedroom properties sitting lowest at 15%. The generally low occupancy across the board—all well below the Georgia state average of 32%—reflects the seasonal, vacation-driven nature of this market and the recent surge in new supply.

Average monthly revenue by property size in Eatonton

Monthly revenue differences are substantial: 6+ bedroom properties average $10,750 per month while 1-bedroom listings bring in just $2,202. The jump from 4-bedroom ($3,957) to 5-bedroom ($7,083) is especially notable, suggesting a strong demand inflection point for properties that can accommodate larger groups on lake getaways.

Average annual revenue by property size in Eatonton

At $129,005 in average annual revenue, 6+ bedroom properties earn roughly five times what a 1-bedroom listing generates ($26,430). Five-bedroom homes also stand out at $85,006 per year, making the larger end of the market the most compelling from a revenue perspective—though investors should weigh these returns against correspondingly higher purchase prices and operating costs.

Most common amenities for Airbnb listings in Eatonton

Nearly all Eatonton listings offer kitchens (99%), washers (97%), and parking (94%), establishing these as baseline expectations. The standout signal is that 88% of listings offer lake access and 85% are waterfront, confirming that proximity to water is the primary value driver—investors without lakefront or lake-access properties may struggle to compete on both rate and occupancy.

Understanding Eatonton's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

With an ROI Score of 52 out of 100, Eatonton falls into the 'Competitive Opportunity' band—meaning the market has genuine upside but demands careful deal selection. The revenue-to-price ratio is average given $45,335 in annual revenue against $801,171 in average home values, while below-average occupancy stability and supply/demand balance reflect the impact of 95% listing growth against seasonal demand. Investors should pair this data with thorough local regulatory research and focus on larger, lakefront properties where the revenue-to-cost equation looks most favorable.

Short-Term Rental Regulations in Eatonton

Understanding local STR regulations is essential before investing in Eatonton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Eatonton, Georgia may need to register with the city or Putnam County and obtain any applicable business licenses or STR permits before listing their property. Investors should verify current requirements directly with local planning and zoning offices, as rules can change.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules that limit or prohibit short-term rentals, and local permit caps could restrict the number of STR licenses issued in certain areas.

Tax Obligations

Short-term rental hosts in Georgia are typically subject to state sales tax, county lodging taxes, and any local hotel/motel excise taxes. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a tax professional or the Georgia Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Eatonton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Eatonton's sharp seasonality—with summer months generating three to six times the revenue of winter—suggests that savvy pricing and minimum-stay strategies will be essential to capturing peak-season gains. The market growth trend is rated above average, which could translate into continued demand expansion as lake destinations remain popular with Georgia vacationers. Investors should plan for ADR holding steady or seeing modest 1–3% increases during peak months, while occupancy may face some pressure from the rapid supply influx. Annual revenue estimates in the $43,000–$48,000 range for a typical listing seem realistic if current booking patterns persist."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Eatonton, GA

What is the average Airbnb occupancy rate in Eatonton?

The average occupancy rate for Airbnb listings in Eatonton is currently 18%, which falls below the Georgia state average of 32%. Occupancy varies significantly by property size, with 1-bedroom units achieving the highest rate at 25% and 3-bedroom units sitting at the lowest at 15%. The lake-driven seasonality of this market means occupancy concentrates heavily in the warmer months, particularly June through September.

How much do Airbnb hosts make in Eatonton?

Airbnb hosts in Eatonton earn an average of $3,777 per month or $45,335 per year based on trailing 12-month booking data. Revenue varies dramatically by property size: 1-bedroom listings average about $26,430 annually, while 6+ bedroom properties generate approximately $129,005 per year. Peak summer months like July can yield nearly $8,000 in average revenue, while winter months may drop below $1,200.

Is Eatonton a good market for Airbnb investment?

Eatonton carries a Rabbu ROI Score of 52 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from premium daily rates ($400 average) and above-average growth trends, but below-average occupancy and rapid supply growth mean investors need to be selective. Larger lakefront properties tend to perform best, and investors should carefully weigh the average home value of $801,171 against projected revenue when underwriting deals.

What is the average daily rate (ADR) for Airbnb in Eatonton?

The average daily rate in Eatonton is $400, which is about 34% higher than the Georgia state average of $299. ADR scales significantly with property size—from $166 for 1-bedroom listings up to $804 for 6+ bedroom properties. This premium pricing reflects the lakefront and vacation nature of the market, where guests tend to book larger homes for group getaways.

Are short-term rentals legal in Eatonton?

Short-term rentals generally operate in Eatonton, GA, as evidenced by the 104 active Airbnb listings in the market. However, operators may need to obtain permits or business licenses from local authorities, and regulations can vary depending on zoning, HOA restrictions, and county rules. Prospective investors should verify current STR regulations with Eatonton city officials and Putnam County before purchasing a property.

When is peak season for Airbnb in Eatonton?

Peak season in Eatonton runs from June through September, with July being the top-performing month at an average revenue of $7,998. The summer months benefit from lake tourism and warm weather driving strong demand. The off-season stretches from November through February, when monthly revenue can drop to $1,171–$2,231, reflecting the highly seasonal nature of this vacation-driven market.

How many Airbnbs are there in Eatonton?

There are currently 104 active Airbnb listings in Eatonton as of April 2026. The market has seen significant growth, with a 95% year-over-year increase in active listings. The majority of supply is concentrated in 3-bedroom (36 listings) and 4-bedroom (29 listings) properties, while smaller 1- and 2-bedroom units are relatively scarce.

How is Airbnb revenue calculated in Eatonton?

The annual and monthly revenue figures for Eatonton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. The methodology averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Eatonton, GA
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Individual property results will vary based on location, condition, pricing strategy, and management quality.