Eatonville, WA Airbnb Market Data, Statistics, and Occupancy Rates

Eatonville Short-Term Rental Market Overview

Eatonville, WA is a small but growing short-term rental market situated near Mount Rainier, drawing visitors who value outdoor recreation and a quieter Pacific Northwest getaway. With just 23 active Airbnb listings and a 135% year-over-year growth in supply, the market is clearly attracting investor attention. Average annual revenue sits at $30,674 against an average home value of $855,266, which means the revenue-to-price ratio is tight and deal sourcing needs to be disciplined. The market's pronounced summer seasonality and modest occupancy of 26% signal that success here depends heavily on maximizing peak-season performance.

Key Market Statistics

According to Rabbu market data, the Eatonville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Eatonville

Eatonville appeals to investors seeking exposure to Pacific Northwest nature tourism with a small, emerging STR market that still has room for well-differentiated properties.

Expert Market Assessment

"Eatonville presents a competitive but selective opportunity for STR investors. The ROI score of 51 out of 100 reflects a below-average revenue-to-price ratio — driven by elevated home values relative to rental income — paired with average occupancy stability and growth trends. Seasonality is a defining characteristic: August leads at $4,112 in average monthly revenue while January dips to $1,811, creating a revenue spread that demands careful cash-flow planning. Investors who secure properties at favorable prices and optimize for peak-season guests stand the best chance of generating meaningful returns in this nature-driven market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Eatonville

Average revenue by month in Eatonville

Eatonville's revenue peaks sharply in August at $4,112 and bottoms out in January at $1,811, a spread of more than $2,300 that underscores the market's strong summer seasonality. June through September collectively account for the bulk of annual earnings, making peak-season optimization critical for investors.

Active Airbnb listings by property size in Eatonville

Supply is nearly evenly split across one-bedroom (6), two-bedroom (7), and three-bedroom (6) listings, totaling just 23 active properties. This balanced distribution suggests no single property size is oversaturated, though the tiny overall market means even a handful of new listings could shift competitive dynamics.

Average daily rate (ADR) by property size in Eatonville

ADR scales dramatically with size in Eatonville — three-bedroom properties command $402 per night, more than double the $187 for two-bedrooms and over three times the $114 for one-bedrooms. The steep jump to three bedrooms suggests strong group and family demand willing to pay a significant premium for more space.

Average RevPAN by property size in Eatonville

Three-bedroom listings deliver the strongest RevPAN at $91, roughly double the $45 earned by two-bedrooms and well ahead of the $40 for one-bedrooms. Despite lower occupancy rates, three-bedroom properties' substantially higher ADR more than compensates, making them the most efficient revenue generators per available night.

Average occupancy rates by property size in Eatonville

One-bedroom listings lead in occupancy at 35%, while two- and three-bedroom properties average 24% and 23% respectively. For investors prioritizing cash-flow consistency, smaller units stay booked more often, though their lower nightly rates mean they don't necessarily translate to higher total revenue.

Average monthly revenue by property size in Eatonville

Three-bedroom properties top monthly revenue at $3,374, outpacing two-bedrooms ($2,256) by nearly 50% and one-bedrooms ($1,841) by over 80%. The revenue gap highlights how larger properties in Eatonville capture outsized earnings despite lower occupancy rates.

Average annual revenue by property size in Eatonville

At $40,498 per year, three-bedroom listings generate nearly twice the annual revenue of one-bedrooms ($22,092) and about 50% more than two-bedrooms ($27,077). For investors focused on maximizing top-line income, three-bedroom configurations offer the clearest path to the highest return potential in this market.

Most common amenities for Airbnb listings in Eatonville

Kitchens (96%), parking (91%), and outdoor furniture (83%) are near-universal in Eatonville listings, reflecting guest expectations for self-sufficient, nature-oriented stays. Differentiators like lake access (44%), hot tubs (35%), and waterfront positioning (30%) are present but far from standard — adding these amenities could meaningfully boost a listing's competitive edge.

Understanding Eatonville's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Eatonville's ROI Score of 51 out of 100 places it in the Competitive Opportunity tier, meaning investor interest is real but returns require careful deal selection. The below-average revenue-to-price ratio is the primary drag — with homes averaging $855,266 and annual revenue around $30,674, the yield math demands acquiring properties well below the market median or investing in amenities that push nightly rates higher. Occupancy stability, market growth, and supply-demand balance all rate as average, so pairing this data with thorough local regulatory research and a conservative underwriting approach is recommended.

Short-Term Rental Regulations in Eatonville

Understanding local STR regulations is essential before investing in Eatonville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Eatonville, WA may need to obtain a business license or STR permit from the Town of Eatonville and comply with Pierce County regulations. Investors should verify current requirements directly with local government offices before listing a property.

Key Restrictions

Common restrictions in small Washington towns can include occupancy limits tied to septic or property capacity, minimum stay requirements, noise ordinances, and parking mandates. HOA or CC&R restrictions may also apply in certain residential communities, so reviewing property-level covenants is essential before purchasing.

Tax Obligations

Washington State does not impose a personal income tax, but short-term rental operators are typically subject to state and local sales tax, as well as any applicable lodging or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, though investors should confirm their full obligation with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Eatonville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Eatonville's short-term rental market is likely to see continued supply growth as more investors target the Mount Rainier corridor, though demand should keep pace given the area's enduring appeal to outdoor enthusiasts. Summer months will remain the primary revenue driver, with ADRs potentially rising 2–5% as hosts compete on amenities like hot tubs and lake access. Occupancy may stabilize in the 25–30% range annually, with peak-season months pushing well above that average. Investors should plan conservatively around the slower winter months and treat June through September as the core earning window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Eatonville, WA

What is the average Airbnb occupancy rate in Eatonville?

The average Airbnb occupancy rate in Eatonville is currently 26%, which falls below the Washington state average of 36%. Occupancy varies significantly by property size, with one-bedroom listings achieving the highest rate at 35%, while two- and three-bedroom units average 24% and 23% respectively. The lower overall occupancy reflects the market's strong seasonal patterns, with most bookings concentrated in summer months.

How much do Airbnb hosts make in Eatonville?

Airbnb hosts in Eatonville earn an average of $2,556 per month and roughly $30,674 per year based on trailing 12-month data. Earnings vary considerably by property size: one-bedroom listings average $22,092 annually, two-bedrooms bring in about $27,077, and three-bedroom properties lead at $40,498 per year. Peak summer months can generate well over $3,000–$4,000 monthly, while winter months tend to fall closer to $1,800–$2,000.

Is Eatonville a good market for Airbnb investment?

Eatonville carries a Rabbu ROI Score of 51 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from proximity to Mount Rainier and growing investor interest (135% listing growth year-over-year), but the revenue-to-price ratio is below average given home values averaging $855,266. Investors who can acquire properties below market or differentiate through premium amenities like hot tubs, lake access, and outdoor spaces are best positioned to generate solid returns.

What is the average daily rate (ADR) for Airbnb in Eatonville?

The average daily rate for Airbnb listings in Eatonville is $253, which is well below the Washington state average of $393. ADR varies significantly by property size: one-bedrooms average $114, two-bedrooms average $187, and three-bedroom properties command a substantially higher $402 per night. Larger properties with premium amenities tend to capture the strongest nightly rates.

Are short-term rentals legal in Eatonville?

Short-term rentals are generally permitted in the Eatonville area, though operators may need to comply with local business licensing, zoning, and any applicable Pierce County regulations. Rules can change, so prospective hosts should verify current permit requirements and any restrictions — such as occupancy caps, parking rules, or HOA covenants — directly with the Town of Eatonville and relevant county offices before listing a property.

When is peak season for Airbnb in Eatonville?

Peak season in Eatonville runs from June through September, aligning with summer tourism to the Mount Rainier area. August is the highest-earning month at $4,112 in average revenue, followed by July at $3,768 and June at $3,102. The off-peak period stretches from November through February, when monthly revenues drop to roughly $1,800–$2,000. This pronounced seasonality means investors should plan budgets around a strong four-month earning window.

How many Airbnbs are there in Eatonville?

There are currently 23 active Airbnb listings in Eatonville as of late April 2026. Supply is distributed fairly evenly across property sizes, with 6 one-bedroom listings, 7 two-bedroom listings, and 6 three-bedroom listings. Notably, the number of listings has grown 135% year-over-year, suggesting increasing investor activity in this small market.

How is Airbnb revenue calculated in Eatonville?

The annual and monthly revenue figures for Eatonville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Eatonville market
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change; always verify with local authorities before investing.