Eau Claire, WI Airbnb Market Data, Statistics, and Occupancy Rates

Eau Claire Short-Term Rental Market Overview

Eau Claire, WI presents an attractive entry point for short-term rental investors, with an average daily rate of $168 and annual revenue averaging $22,717 across 67 active listings. While occupancy sits at 35% — slightly below the Wisconsin state average of 38% — property values around $459,124 create a reasonable revenue-to-price ratio that keeps the market accessible. The 125% year-over-year growth in active listings signals rising investor interest, and Eau Claire's mix of university culture, outdoor recreation, and regional events provides a steady demand foundation.

Key Market Statistics

According to Rabbu market data, the Eau Claire short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Eau Claire

Eau Claire attracts STR investors with its relatively affordable property values, balanced revenue-to-price dynamics, and a growing demand base anchored by regional recreation and university activity.

Expert Market Assessment

"With an ROI score of 56 out of 100, Eau Claire lands in the "Attractive Opportunity" range — a market where fundamentals are sound but returns require thoughtful property selection and operational execution. Revenue peaks sharply in July at $3,047 per month before tapering through fall and winter, with February marking the lowest point at just $977. This pronounced seasonality means investors should budget for lean months and consider pricing strategies that capture shoulder-season demand in May, September, and October. The market's average factors across revenue-to-price ratio, occupancy stability, growth trend, and supply-demand balance suggest a steady — if not explosive — investment environment."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Eau Claire

Average revenue by month in Eau Claire

Eau Claire's revenue cycle is distinctly seasonal — July leads at $3,047 while February bottoms out at just $977, a spread of over $2,000. Investors should expect strong cash flow from May through August, with a gradual tapering through fall and notably softer winter months.

Active Airbnb listings by property size in Eau Claire

Two-bedroom listings lead supply with 21 active properties, followed closely by 1-bedrooms at 18, while 4-bedroom homes represent just 6 listings. The limited supply of larger properties could present an opportunity for investors willing to target the 4-bedroom segment, where competition is thinnest.

Average daily rate (ADR) by property size in Eau Claire

ADR scales steeply with bedroom count in Eau Claire — from $104 for 1-bedrooms up to $259 for 4-bedroom properties, a 149% premium. The jump from 2-bedrooms ($122) to 3-bedrooms ($169) offers a particularly notable rate increase that may represent a strong value-to-cost sweet spot for investors.

Average RevPAN by property size in Eau Claire

Four-bedroom properties deliver the highest RevPAN at $79, followed by 3-bedrooms at $56, while 2-bedrooms lag at $39 despite being the most common listing type. This suggests that larger properties more than compensate for their slightly lower occupancy with significantly higher nightly rates.

Average occupancy rates by property size in Eau Claire

One-bedroom listings achieve the highest occupancy at 41%, while 2-, 3-, and 4-bedroom properties cluster in the 31–33% range. Investors prioritizing consistent booking volume may favor smaller units, though the revenue advantage of larger homes can offset the occupancy gap.

Average monthly revenue by property size in Eau Claire

Monthly revenue rises steadily with property size, from $1,367 for 1-bedrooms to $2,628 for 4-bedroom listings — nearly double the earnings. Even the step from 2-bedrooms ($1,610) to 3-bedrooms ($2,113) adds over $500 per month, making upsizing a meaningful revenue lever.

Average annual revenue by property size in Eau Claire

Four-bedroom properties top annual revenue at $31,545, while 1-bedrooms earn approximately $16,412 — a $15,000 gap that investors should weigh against the higher acquisition and maintenance costs of larger homes. Three-bedroom listings at $25,363 annually offer a compelling middle ground for those seeking strong returns with moderate complexity.

Most common amenities for Airbnb listings in Eau Claire

Kitchens (93%) and parking (91%) are near-universal in Eau Claire's STR inventory, reflecting guest expectations for home-like stays and the car-dependent nature of the region. A workspace is present in 54% of listings and pet-friendliness in 48%, suggesting these could be differentiating features for hosts looking to capture remote workers and traveling families.

Understanding Eau Claire's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Eau Claire's ROI score of 56 out of 100 places it in the "Attractive Opportunity" band, reflecting average performance across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. None of these factors flag as particularly weak or exceptionally strong, which points to a stable, if unspectacular, investment environment where returns hinge on smart property selection and efficient operations. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will give investors the clearest picture of whether Eau Claire fits their portfolio goals.

Short-Term Rental Regulations in Eau Claire

Understanding local STR regulations is essential before investing in Eau Claire. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Eau Claire, Wisconsin may be required to obtain a permit or register their property with the city. Investors should verify current requirements directly with the City of Eau Claire and the Wisconsin Department of Revenue before listing.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional limitations on short-term rental activity, so reviewing any applicable covenants is essential before purchasing an investment property.

Tax Obligations

Wisconsin requires STR operators to collect and remit state sales tax and local room taxes on short-term lodging. Platforms like Airbnb often handle a portion of tax collection automatically, but hosts should confirm their full obligations with the Wisconsin Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Eau Claire can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Eau Claire's STR market is expected to see continued seasonal strength with July remaining the clear revenue peak, potentially pushing monthly averages above $3,000 during summer. ADR could see modest gains in the 1–3% range as the market matures and operators optimize pricing strategies. Occupancy rates may face some pressure from the rapid supply growth (listings up 125% year-over-year), but steady regional tourism and university-driven demand should help stabilize performance around 33–37%. Investors entering now should plan their cash-flow models around the pronounced winter trough, when monthly revenue can dip below $1,000."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Eau Claire, WI

What is the average Airbnb occupancy rate in Eau Claire?

The average Airbnb occupancy rate in Eau Claire is currently 35%, which falls slightly below the Wisconsin state average of 38%. Occupancy varies by property size, with 1-bedroom listings leading at 41% while larger 4-bedroom properties average around 31%. Seasonal factors play a significant role, with summer months driving the highest booking activity.

How much do Airbnb hosts make in Eau Claire?

Airbnb hosts in Eau Claire earn an average of $1,893 per month, or approximately $22,717 annually based on the trailing 12 months of booking data. Revenue varies considerably by property size — 1-bedroom listings average $16,412 per year while 4-bedroom properties can bring in around $31,545 annually. July is the strongest earning month at roughly $3,047, while February is the slowest at about $977.

Is Eau Claire a good market for Airbnb investment?

Eau Claire scores a 56 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from reasonable property values averaging $459,124, a healthy revenue-to-price ratio, and growing investor interest reflected in 125% year-over-year listing growth. Investors should account for strong seasonality and plan cash flow around slower winter months, but the overall fundamentals support a viable STR investment with the right property and strategy.

What is the average daily rate (ADR) for Airbnb in Eau Claire?

The average daily rate for Airbnb listings in Eau Claire is $168, which is well below the Wisconsin state average of $368. ADR scales significantly with property size: 1-bedroom units average $104 per night, 2-bedrooms come in at $122, 3-bedrooms at $169, and 4-bedroom properties command $259 per night. This lower price point relative to the state reflects Eau Claire's positioning as a more affordable market.

Are short-term rentals legal in Eau Claire?

Short-term rentals do operate in Eau Claire, with 67 active Airbnb listings currently in the market. However, operators may need to obtain permits or register with the City of Eau Claire and comply with Wisconsin state regulations. We recommend consulting local authorities and the Wisconsin Department of Revenue to understand current licensing, tax, and operational requirements before launching a listing.

When is peak season for Airbnb in Eau Claire?

Peak season for Airbnb in Eau Claire runs through the summer months, with July being the highest-revenue month at an average of $3,047. June and August are also strong, averaging $2,427 and $2,435 respectively. The off-peak period spans the winter, with February being the slowest month at $977. This seasonal spread of roughly $2,070 between peak and trough months is an important factor for cash-flow planning.

How many Airbnbs are there in Eau Claire?

There are currently 67 active Airbnb listings in Eau Claire as of April 2026. The supply breaks down as follows: 18 one-bedroom, 21 two-bedroom, 15 three-bedroom, and 6 four-bedroom properties. The market has seen significant growth with a 125% year-over-year increase in active listings, indicating rising investor and host interest in the area.

How is Airbnb revenue calculated in Eau Claire?

The annual and monthly revenue figures for Eau Claire are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be verified independently before investing.