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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Edinburg offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Edinburg, VA is a small but growing short-term rental market nestled in Virginia's Shenandoah Valley, where low listing counts and rural appeal create a niche opportunity for investors. With just 17 active Airbnb listings and a 133% year-over-year growth in supply, the market is clearly gaining traction. Average annual revenue sits at $20,367 per listing, and while the ADR of $187 is well below the Virginia state average, property values and operating costs in this area tend to be considerably lower as well. The favorable supply/demand balance suggests there's still room for well-positioned properties to capture guest demand.
According to Rabbu market data, the Edinburg short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 17 |
| Average Daily Rate (ADR) | vs. $339 state avg. | $187 |
| Average Occupancy Rate | vs. 34% state avg. | 27% |
| RevPAN | ADR * Occupancy Rate | $51 |
| Average Monthly Revenue | Historical 12-month average | $1,697 |
| Average Annual Revenue | Historical 12-month average | $20,367 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Edinburg appeals to investors seeking an emerging rural market with favorable supply dynamics, affordable entry relative to Virginia metros, and seasonal demand driven by the Shenandoah Valley's natural attractions.
Key investment factors
"Edinburg presents a moderate opportunity for STR investors willing to operate in a small, seasonal market. The ROI score of 58 out of 100 reflects balanced fundamentals — average revenue-to-price ratios and occupancy stability paired with an above-average supply/demand dynamic. Seasonality is pronounced, with peak months like October ($2,396) earning roughly double what quieter months like March ($1,154) generate, so investors should plan cash reserves for the winter dip. For those who can differentiate their property with outdoor amenities and pet-friendly policies, Edinburg offers a chance to capture demand in a market that's still developing."
— Rabbu Market Analysis Team
Edinburg shows pronounced seasonality, with October ($2,396) and August ($2,322) delivering nearly double the revenue of the slowest months like March ($1,154) and January ($1,182). Investors should expect a strong summer-to-fall earning window and plan for leaner winter months when revenue drops by roughly 40–50%.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,182 |
| February |
|
$1,255 |
| March |
|
$1,154 |
| April |
|
$1,352 |
| May |
|
$1,581 |
| June |
|
$1,710 |
| July |
|
$2,272 |
| August |
|
$2,322 |
| September |
|
$1,726 |
| October |
|
$2,396 |
| November |
|
$1,956 |
| December |
|
$1,457 |
The entire reportable supply in Edinburg consists of 3-bedroom properties, with 5 listings in that category. This extremely concentrated supply profile suggests potential opportunity for investors willing to offer differentiated property sizes — such as 1-bedroom cabins or larger family homes — to capture underserved demand segments.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
5 |
Three-bedroom listings command an ADR of $187, which is the only size category with enough data to report. This rate positions Edinburg as a value-oriented destination, particularly compared to the $339 Virginia state average, and may attract budget-conscious travelers seeking rural getaways.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$187 |
Three-bedroom properties generate a RevPAN of $35, reflecting the combination of a $187 ADR and the market's lower occupancy rates. This metric highlights that while nightly rates are reasonable, improving fill rates would be the most effective lever for boosting per-night revenue.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$35 |
Three-bedroom listings average 19% occupancy, which is notably below the market-wide 27% average — suggesting that some non-reportable property configurations may be performing better. For investors targeting 3-bedroom homes, aggressive pricing during off-peak months and strong amenity packages could help close the occupancy gap.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
19% |
Three-bedroom properties bring in an average of $2,102 per month, which exceeds the overall market average of $1,697. This premium suggests that 3-bedroom homes capture higher nightly rates and likely book longer stays, making them the current go-to configuration for Edinburg investors.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$2,102 |
At $25,235 per year, 3-bedroom listings outperform the market-wide annual average of $20,367 by roughly 24%. Against an average home value of $507,534, this yields a modest gross revenue-to-price ratio, though lower acquisition costs for specific properties could meaningfully improve returns.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$25,235 |
Kitchen and parking lead the amenity list at 94% prevalence, followed closely by pet-friendliness and self check-in at 88% — signaling that guests in Edinburg expect a self-sufficient, rural-retreat experience. Outdoor features like backyards (82%), BBQ grills (77%), and outdoor furniture (82%) dominate, reinforcing that nature-oriented amenities are table stakes in this market.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
94% |
| Parking |
|
94% |
| Pets |
|
88% |
| Self Check-in |
|
88% |
| Backyard |
|
82% |
| Outdoor Furniture |
|
82% |
| BBQ Grill |
|
77% |
| Dryer |
|
77% |
| Washer |
|
77% |
| Workspace |
|
65% |
| Patio or Balcony |
|
59% |
| Waterfront |
|
24% |
| Hot Tub |
|
18% |
| EV Charger |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Edinburg Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Edinburg's ROI score of 58 out of 100 places it in the 'Attractive Opportunity' band, reflecting average revenue-to-price ratios and occupancy stability alongside an above-average supply/demand balance that favors early entrants. The market growth trend and core financial metrics are solidly in the middle range, meaning returns are achievable but depend on strong execution — particularly around seasonal pricing and amenity differentiation. Pairing this data with thorough local regulatory research and a realistic cash-flow model will help investors decide if Edinburg fits their portfolio.
Understanding local STR regulations is essential before investing in Edinburg. Here's the current regulatory landscape:
Short-term rental operators in Edinburg, Virginia may need to obtain a business license or STR-specific permit from Shenandoah County. Investors should verify current registration and zoning requirements with local government offices before listing a property.
Common restrictions in Virginia's rural markets can include occupancy limits, noise ordinances, and parking requirements. HOA covenants may also restrict or prohibit short-term rentals in certain subdivisions, so reviewing deed restrictions before purchasing is essential.
Virginia requires short-term rental hosts to collect and remit state sales tax and applicable local transient occupancy taxes. Platforms like Airbnb often handle collection for stays booked through their site, but hosts should confirm compliance with Shenandoah County's tax office.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Edinburg can provide current regulatory guidance.
Financing an Airbnb investment in Edinburg requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Edinburg's STR market is likely to continue expanding as more travelers discover the Shenandoah Valley's outdoor recreation and rural charm. Seasonal patterns point to strong summer and fall demand, with October averaging $2,396 in monthly revenue — investors entering the market before peak season could benefit from immediate cash flow. ADR may see modest gains of 1–3% as the market matures, though occupancy rates, currently at 27%, will need to improve for revenue to move meaningfully higher. The rapid growth in active listings warrants monitoring, but the above-average supply/demand balance suggests the market can absorb new entrants for now."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax requirements can change; investors should verify current rules with Shenandoah County authorities before purchasing.
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