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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
El Paso presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
El Paso offers investors an affordable entry point into the Texas short-term rental market, with average home values of $327,450 and an ADR of $115 — well below the $276 state average. The market hosts 985 active Airbnb listings and delivers a 38% average occupancy rate that actually outperforms the statewide 33% benchmark. While annual revenue averages $13,822, the combination of low acquisition costs and above-average occupancy creates a compelling value proposition for investors willing to source deals selectively in a competitive landscape.
According to Rabbu market data, the El Paso short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 985 |
| Average Daily Rate (ADR) | vs. $276 state avg. | $115 |
| Average Occupancy Rate | vs. 33% state avg. | 38% |
| RevPAN | ADR * Occupancy Rate | $43 |
| Average Monthly Revenue | Historical 12-month average | $1,151 |
| Average Annual Revenue | Historical 12-month average | $13,822 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
El Paso's low property costs relative to Texas peers and its above-average occupancy rate make it a market worth evaluating for budget-conscious STR investors seeking cash-flow potential.
Key investment factors
"El Paso represents a competitive opportunity where selective deal sourcing can make a meaningful difference in returns. Revenue peaks in June at $1,346 per month and dips to $843 in January, creating moderate seasonality that investors should factor into cash-flow planning. The market's affordability and above-state-average occupancy are genuine advantages, though the rapid 107% growth in active listings signals intensifying competition that may compress margins for undifferentiated properties. Investors targeting 3- to 5-bedroom homes are best positioned to capture the strongest revenue-per-available-night figures in this border city market."
— Rabbu Market Analysis Team
Revenue in El Paso follows a moderate seasonal curve, peaking in June at $1,346 and bottoming out in January at $843 — a spread of about 60%. The summer months (June–August) and December are the strongest performers, while the first quarter tends to be the softest period for hosts.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$843 |
| February |
|
$960 |
| March |
|
$1,236 |
| April |
|
$1,033 |
| May |
|
$1,186 |
| June |
|
$1,346 |
| July |
|
$1,249 |
| August |
|
$1,223 |
| September |
|
$1,025 |
| October |
|
$1,221 |
| November |
|
$1,198 |
| December |
|
$1,297 |
One-bedroom and 3-bedroom properties dominate El Paso's supply at 298 and 289 listings respectively, followed by 2-bedrooms with 186. Larger configurations like 5-bedroom (22) and 6+ bedroom (7) homes are notably scarce, which could represent a supply gap for investors targeting higher-revenue group accommodations.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
39 |
| 1 bedroom |
|
298 |
| 2 bedrooms |
|
186 |
| 3 bedrooms |
|
289 |
| 4 bedrooms |
|
144 |
| 5 bedrooms |
|
22 |
| 6+ bedrooms |
|
7 |
ADR scales steeply with bedroom count in El Paso, from $63 for studios to $410 for 6+ bedroom properties. The jump from 3 bedrooms ($126) to 4 bedrooms ($179) represents a 42% premium, making mid-to-large homes an attractive sweet spot where the rate increase may outpace the incremental cost of a larger property.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$63 |
| 1 bedroom |
|
$71 |
| 2 bedrooms |
|
$99 |
| 3 bedrooms |
|
$126 |
| 4 bedrooms |
|
$179 |
| 5 bedrooms |
|
$274 |
| 6+ bedrooms |
|
$410 |
Revenue per available night climbs sharply with size, from $24 for studios to $158 for 6+ bedroom homes. Four-bedroom properties deliver $67 in RevPAN — more than double that of 2-bedrooms ($40) — suggesting that larger configurations convert their higher ADR into meaningfully better yield even after accounting for occupancy.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$24 |
| 1 bedroom |
|
$27 |
| 2 bedrooms |
|
$40 |
| 3 bedrooms |
|
$45 |
| 4 bedrooms |
|
$67 |
| 5 bedrooms |
|
$91 |
| 6+ bedrooms |
|
$158 |
Occupancy rates across property sizes in El Paso are relatively flat, ranging from 33% for 5-bedroom homes to 41% for 2-bedrooms. This narrow band suggests that demand is fairly consistent regardless of size, so the revenue advantage of larger homes comes primarily from higher nightly rates rather than fuller calendars.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
39% |
| 1 bedroom |
|
38% |
| 2 bedrooms |
|
41% |
| 3 bedrooms |
|
36% |
| 4 bedrooms |
|
38% |
| 5 bedrooms |
|
33% |
| 6+ bedrooms |
|
39% |
Monthly revenue differences are dramatic across sizes: studios earn $582/month while 6+ bedroom properties pull in $5,062 — nearly nine times as much. The 4-bedroom tier at $2,049/month represents a strong middle ground, delivering roughly triple the revenue of a 1-bedroom ($660) without the operational complexity of managing a very large home.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$582 |
| 1 bedroom |
|
$660 |
| 2 bedrooms |
|
$1,060 |
| 3 bedrooms |
|
$1,415 |
| 4 bedrooms |
|
$2,049 |
| 5 bedrooms |
|
$3,390 |
| 6+ bedrooms |
|
$5,062 |
Annual revenue ranges from $6,989 for studios to $60,744 for 6+ bedroom properties, with 4-bedroom homes earning $24,593 and 5-bedrooms reaching $40,680. Given El Paso's average home value of $327,450, investors targeting 4- to 5-bedroom properties may find the strongest revenue-to-acquisition-cost ratio in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$6,989 |
| 1 bedroom |
|
$7,927 |
| 2 bedrooms |
|
$12,721 |
| 3 bedrooms |
|
$16,981 |
| 4 bedrooms |
|
$24,593 |
| 5 bedrooms |
|
$40,680 |
| 6+ bedrooms |
|
$60,744 |
Parking (98%) and kitchen access (98%) are essentially table stakes for El Paso listings, while self check-in (89%) and laundry facilities (82% washer, 78% dryer) have become near-standard expectations. Premium amenities like pools (9%) and hot tubs (5%) remain rare, offering potential differentiation for hosts looking to command higher nightly rates in a competitive field.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
98% |
| Kitchen |
|
98% |
| Self Check-in |
|
89% |
| Washer |
|
82% |
| Dryer |
|
78% |
| Workspace |
|
68% |
| Backyard |
|
63% |
| Patio or Balcony |
|
45% |
| Outdoor Furniture |
|
44% |
| Pets |
|
41% |
| BBQ Grill |
|
40% |
| Pool |
|
9% |
| Hot Tub |
|
5% |
| Gym |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | El Paso Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
El Paso's ROI Score of 54 out of 100 places it in the 'Competitive Opportunity' band, reflecting average performance across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. This means the fundamentals are sound but not exceptional — investors who source properties carefully and optimize operations can outperform the market average, while passive approaches may underperform. Pairing this score with thorough local regulatory research and a focus on higher-earning property configurations will help investors make the most informed decisions.
Understanding local STR regulations is essential before investing in El Paso. Here's the current regulatory landscape:
The City of El Paso and the State of Texas may require short-term rental operators to obtain permits or register their properties before listing. Investors should verify current permit and licensing requirements directly with El Paso's planning and development office and the Texas Comptroller's office before operating.
Common STR restrictions in many Texas municipalities include occupancy limits based on bedroom count, noise and nuisance ordinances, parking requirements, and minimum-stay mandates. HOA covenants may impose additional limitations or outright prohibitions on short-term rentals, so investors should review any applicable community rules before purchasing.
Short-term rental operators in Texas are generally subject to the state hotel occupancy tax, and the City of El Paso may impose its own local occupancy or tourism taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both state and local tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in El Paso can provide current regulatory guidance.
Financing an Airbnb investment in El Paso requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, El Paso's STR market is likely to see continued supply growth given the 107% year-over-year increase in active listings, which could put downward pressure on occupancy if demand doesn't keep pace. Seasonal patterns suggest revenue should remain strongest from May through August and again in December, with softer months like January potentially dipping below $900. Investors can reasonably expect ADR to hold steady or nudge up 1–3% as larger properties continue commanding premium rates, though occupancy may settle in the 35–40% range as the market absorbs new supply."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Local regulations, permit requirements, and tax obligations are subject to change — always verify current rules with the appropriate city and state authorities before investing.
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