El Paso, TX Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

54 / 100

El Paso presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

El Paso Short-Term Rental Market Overview

El Paso offers investors an affordable entry point into the Texas short-term rental market, with average home values of $327,450 and an ADR of $115 — well below the $276 state average. The market hosts 985 active Airbnb listings and delivers a 38% average occupancy rate that actually outperforms the statewide 33% benchmark. While annual revenue averages $13,822, the combination of low acquisition costs and above-average occupancy creates a compelling value proposition for investors willing to source deals selectively in a competitive landscape.

Key Market Statistics

According to Rabbu market data, the El Paso short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 985
Average Daily Rate (ADR) vs. $276 state avg. $115
Average Occupancy Rate vs. 33% state avg. 38%
RevPAN ADR * Occupancy Rate $43
Average Monthly Revenue Historical 12-month average $1,151
Average Annual Revenue Historical 12-month average $13,822

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider El Paso

El Paso's low property costs relative to Texas peers and its above-average occupancy rate make it a market worth evaluating for budget-conscious STR investors seeking cash-flow potential.

Key investment factors

  • Acquisition costs averaging $327,450 are significantly below many Texas metros, lowering the capital barrier to entry
  • Occupancy rate of 38% exceeds the Texas state average of 33%, signaling resilient local demand
  • Border city dynamics and military presence at Fort Bliss provide a diversified demand base beyond pure tourism
  • Larger properties (4–5 bedrooms) command strong ADR premiums up to $274/night, rewarding investors who target group travelers
  • Nearly universal parking availability (98%) and self check-in (89%) reduce operational friction and guest complaints

Expert Market Assessment

"El Paso represents a competitive opportunity where selective deal sourcing can make a meaningful difference in returns. Revenue peaks in June at $1,346 per month and dips to $843 in January, creating moderate seasonality that investors should factor into cash-flow planning. The market's affordability and above-state-average occupancy are genuine advantages, though the rapid 107% growth in active listings signals intensifying competition that may compress margins for undifferentiated properties. Investors targeting 3- to 5-bedroom homes are best positioned to capture the strongest revenue-per-available-night figures in this border city market."

— Rabbu Market Analysis Team

Understanding El Paso's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor El Paso Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

El Paso's ROI Score of 54 out of 100 places it in the 'Competitive Opportunity' band, reflecting average performance across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. This means the fundamentals are sound but not exceptional — investors who source properties carefully and optimize operations can outperform the market average, while passive approaches may underperform. Pairing this score with thorough local regulatory research and a focus on higher-earning property configurations will help investors make the most informed decisions.

Short-Term Rental Regulations in El Paso

Understanding local STR regulations is essential before investing in El Paso. Here's the current regulatory landscape:

Permit Requirements

The City of El Paso and the State of Texas may require short-term rental operators to obtain permits or register their properties before listing. Investors should verify current permit and licensing requirements directly with El Paso's planning and development office and the Texas Comptroller's office before operating.

Key Restrictions

Common STR restrictions in many Texas municipalities include occupancy limits based on bedroom count, noise and nuisance ordinances, parking requirements, and minimum-stay mandates. HOA covenants may impose additional limitations or outright prohibitions on short-term rentals, so investors should review any applicable community rules before purchasing.

Tax Obligations

Short-term rental operators in Texas are generally subject to the state hotel occupancy tax, and the City of El Paso may impose its own local occupancy or tourism taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in El Paso can provide current regulatory guidance.

Short-Term Rental Financing for El Paso

Financing an Airbnb investment in El Paso requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a El Paso Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, El Paso's STR market is likely to see continued supply growth given the 107% year-over-year increase in active listings, which could put downward pressure on occupancy if demand doesn't keep pace. Seasonal patterns suggest revenue should remain strongest from May through August and again in December, with softer months like January potentially dipping below $900. Investors can reasonably expect ADR to hold steady or nudge up 1–3% as larger properties continue commanding premium rates, though occupancy may settle in the 35–40% range as the market absorbs new supply."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in El Paso, TX

What is the average Airbnb occupancy rate in El Paso?
The average Airbnb occupancy rate in El Paso is currently 38%, which sits above the Texas state average of 33%. Occupancy varies modestly by property size, ranging from 33% for 5-bedroom homes to 41% for 2-bedroom units. This above-average occupancy suggests steady demand across the market, though individual results depend on listing quality, pricing, and location within the metro area.
How much do Airbnb hosts make in El Paso?
Airbnb hosts in El Paso earn an average of $1,151 per month, or approximately $13,822 annually, based on trailing 12-month booking data. Revenue varies significantly by property size — studios average $582/month while 6+ bedroom properties can earn around $5,062/month. Larger homes in the 4- to 5-bedroom range tend to offer the best balance of demand and earning potential, averaging $2,049 and $3,390 per month respectively.
Is El Paso a good market for Airbnb investment?
El Paso carries a Rabbu ROI Score of 54 out of 100, placing it in the 'Competitive Opportunity' category. The market's strengths include affordable home prices averaging $327,450 and occupancy that exceeds the state average. However, the 107% year-over-year growth in active listings means competition is increasing, so investors will benefit from careful deal sourcing and a focus on property types that command higher nightly rates. Pairing market data with thorough local regulatory research is recommended before committing capital.
What is the average daily rate (ADR) for Airbnb in El Paso?
The average daily rate for Airbnb listings in El Paso is $115, which is considerably lower than the $276 Texas state average. ADR scales predictably with property size: studios average $63/night, while 4-bedroom homes command $179/night and 6+ bedroom properties reach $410/night. This lower ADR reflects El Paso's overall affordability but also means operating costs must be managed tightly to maintain healthy margins.
Are short-term rentals legal in El Paso?
Short-term rentals operate in El Paso, with 985 active Airbnb listings currently in the market. However, investors should verify all local permit requirements, zoning restrictions, and HOA rules before listing a property. The City of El Paso and the State of Texas may require specific registrations or licenses, and regulations can change, so checking with local planning authorities is an essential step before investing.
When is peak season for Airbnb in El Paso?
Peak season for Airbnb in El Paso runs primarily from May through August, with June being the strongest month at $1,346 in average revenue. December also performs well at $1,297, likely driven by holiday travel. The slowest month is January at $843, meaning there's roughly a 60% spread between peak and off-peak months — moderate seasonality that investors should account for in their cash-flow projections.
How many Airbnbs are there in El Paso?
El Paso currently has 985 active Airbnb listings. The supply is concentrated in 1-bedroom (298 listings) and 3-bedroom (289 listings) properties, with fewer options in the 5-bedroom (22 listings) and 6+ bedroom (7 listings) categories. The market has seen significant supply growth of 107% year-over-year, indicating increasing investor and host interest in the area.
How is Airbnb revenue calculated in El Paso?
The annual and monthly revenue figures for El Paso are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts, occupancy rates, and pricing data for the El Paso market
  • Average daily rate, RevPAN, and revenue metrics based on trailing 12-month booking performance
  • Property size breakdowns for supply, revenue, occupancy, and ADR across bedroom configurations
  • Home value estimates sourced from the Zillow Home Value Index (ZHVI)
  • Amenity prevalence data reflecting the most common features across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Local regulations, permit requirements, and tax obligations are subject to change — always verify current rules with the appropriate city and state authorities before investing.

Next Steps

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