El Prado, NM Airbnb Market Data, Statistics, and Occupancy Rates

El Prado Short-Term Rental Market Overview

El Prado, nestled near Taos in northern New Mexico, draws a steady stream of visitors seeking mountain scenery, art culture, and outdoor recreation — all of which fuel short-term rental demand. With 172 active Airbnb listings and an average annual revenue of $35,587, the market offers moderate earning potential, though an average home value of $750,445 means investors need to be selective about acquisition prices. Occupancy sits at 34%, slightly below the state average, but above-average occupancy stability suggests consistent bookable demand rather than feast-or-famine swings. The ROI score of 52 out of 100 signals a competitive opportunity where smart deal sourcing can make the difference between a solid return and a break-even investment.

Key Market Statistics

According to Rabbu market data, the El Prado short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider El Prado

Investors are drawn to El Prado for its proximity to Taos Ski Valley and a vibrant arts community, combined with above-average occupancy stability that provides more predictable cash flow than many seasonal resort markets.

Expert Market Assessment

"El Prado represents a moderate-opportunity market where the right property can outperform averages, but entry costs relative to revenue require careful underwriting. Seasonality is pronounced: August tops the revenue chart at $4,451 per month while April dips to just $1,423, creating a spread of more than 3× between peak and trough. The silver lining is that the market doesn't rely on a single season — winter holidays and spring break (March at $3,940) provide meaningful secondary peaks. With supply growing at 109% year-over-year and the supply/demand balance rated below average, competition is tightening, making property differentiation and pricing strategy more important than ever."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in El Prado

Average revenue by month in El Prado

El Prado shows strong dual-season demand: August leads at $4,451 and July follows at $4,251 during summer, while March ($3,940) and December ($3,366) provide meaningful winter peaks. The gap between the best month (August) and the weakest (April at $1,423) is more than 3×, so investors should budget for notable revenue swings and consider pricing strategies that maximize capture during high-demand windows.

Active Airbnb listings by property size in El Prado

One-bedroom units dominate the supply with 58 listings, followed by 2-bedrooms (44) and 3-bedrooms (41), while 4-bedroom and 5-bedroom properties are scarce at just 9 and 5 listings respectively. This thin supply at the larger end — combined with their significantly higher revenue potential — may represent an opportunity for investors willing to acquire or develop bigger homes.

Average daily rate (ADR) by property size in El Prado

ADR scales steeply with bedroom count, rising from $136 for studios to $526 for 5-bedroom homes — nearly a 4× premium. The jump from 3-bedroom ($288) to 4-bedroom ($418) is particularly notable at $130 per night, suggesting strong group-travel demand that allows larger properties to command outsized pricing.

Average RevPAN by property size in El Prado

Revenue per available night climbs dramatically with size, from $40 for 1-bedrooms to $298 for 5-bedroom properties — the highest RevPAN in the market by a wide margin. Even after factoring in higher operating costs, the 4-bedroom ($156) and 5-bedroom segments appear to offer the most compelling revenue efficiency for investors.

Average occupancy rates by property size in El Prado

Five-bedroom properties lead occupancy at 57%, well above the market average of 34%, while studios also perform solidly at 42%. One-bedroom units lag at just 27% occupancy, which combined with their dominant supply share suggests that segment may be oversaturated — investors considering smaller units should plan for lower fill rates.

Average monthly revenue by property size in El Prado

Monthly revenue ranges from $1,874 for studios to $7,140 for 5-bedroom homes, with each additional bedroom delivering a meaningful revenue step-up. Three-bedroom properties hit a practical sweet spot at $3,818 per month — above the market average — without requiring the larger capital outlay of 4- or 5-bedroom acquisitions.

Average annual revenue by property size in El Prado

Annual revenue potential tops out at $85,685 for 5-bedroom homes, more than 3× the $25,983 earned by 1-bedroom units. Four-bedroom properties generate $59,844 annually, and given their limited supply (only 9 listings), they may offer the best balance of revenue potential and reduced direct competition.

Most common amenities for Airbnb listings in El Prado

Kitchens (98%) and parking (97%) are essentially table stakes in El Prado, reflecting a market where guests expect self-catering capabilities and reliable vehicle access. Hot tubs appear in 43% of listings — a notable differentiator in a mountain market — while pet-friendly policies (40%) and dedicated workspaces (58%) signal opportunities to capture remote workers and traveling pet owners looking for extended stays.

Understanding El Prado's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

El Prado's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand but requires more deliberate deal selection to achieve strong returns. The score is bolstered by above-average occupancy stability — hosts tend to see consistent bookings rather than extreme peaks and valleys — while the below-average supply/demand balance and average revenue-to-price ratio reflect increasing competition and elevated home prices. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 4–5 bedrooms) that outperform the market average.

Short-Term Rental Regulations in El Prado

Understanding local STR regulations is essential before investing in El Prado. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in El Prado and Taos County, New Mexico, should expect to register or obtain a permit before listing a property. Investors are strongly encouraged to verify current requirements with Taos County and the State of New Mexico, as local STR regulations can evolve quickly.

Key Restrictions

Common restrictions in New Mexico mountain communities can include occupancy limits per bedroom, minimum-stay requirements during certain seasons, noise ordinances, and off-street parking mandates. HOA covenants in specific subdivisions may impose additional caps or outright bans on short-term rentals, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Short-term rental hosts in New Mexico are typically subject to state gross receipts tax and local lodgers' tax, which may be collected and remitted automatically by platforms like Airbnb. Investors should confirm their combined tax rate and any county-specific obligations with a local tax professional or the New Mexico Taxation & Revenue Department.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in El Prado can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, El Prado's short-term rental market is expected to follow its established seasonal rhythm, with summer months (July and August) and the winter holiday period driving the strongest revenue. ADR may see modest growth in the range of 1–3% as the Taos area continues to attract both outdoor enthusiasts and remote workers, though the 109% year-over-year listing growth introduces competitive pressure that could temper rate increases. Occupancy is estimated to hold around 32–36% market-wide, with larger properties likely maintaining an edge. Investors entering now should plan for a ramp-up period and focus on differentiation — amenities like hot tubs, pet-friendliness, and compelling outdoor spaces can meaningfully improve booking performance."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in El Prado, NM

What is the average Airbnb occupancy rate in El Prado?

The average occupancy rate for Airbnb listings in El Prado is currently 34%, which is slightly below the New Mexico state average of 36%. Occupancy varies by property size, with 5-bedroom homes achieving the highest rate at 57% and 1-bedroom units sitting lower at 27%. Investors targeting larger properties or adding in-demand amenities can typically exceed the market average.

How much do Airbnb hosts make in El Prado?

Airbnb hosts in El Prado earn an average of $2,965 per month, which translates to roughly $35,587 annually based on the trailing 12 months of booking data. Earnings vary significantly by property size — studios average about $1,874 per month while 5-bedroom homes can bring in approximately $7,140 per month. Seasonal peaks in July and August can push monthly revenue above $4,000 for a typical listing.

Is El Prado a good market for Airbnb investment?

El Prado earns an ROI score of 52 out of 100, which Rabbu classifies as a 'Competitive Opportunity.' The market benefits from above-average occupancy stability and steady tourism tied to the Taos area's ski resorts, art galleries, and outdoor recreation. However, average home values of $750,445 paired with average annual revenue of $35,587 mean the revenue-to-price ratio is moderate, so investors should be selective about purchase price and focus on properties that can command premium nightly rates.

What is the average daily rate (ADR) for Airbnb in El Prado?

The average daily rate for Airbnb listings in El Prado is $228, which comes in below the New Mexico state average of $249. ADR scales significantly with property size — studios average $136 per night, while 5-bedroom homes command $526 per night. This suggests that larger, well-appointed properties have meaningful pricing power in this market.

Are short-term rentals legal in El Prado?

Short-term rentals generally operate in El Prado and the broader Taos County area, but hosts may need to obtain permits or register their property with local authorities. Regulations can change, so it's important to check with Taos County and the State of New Mexico for the most current requirements regarding permits, zoning, and tax obligations before listing a property.

When is peak season for Airbnb in El Prado?

Peak season for Airbnb in El Prado runs during the summer months, with August generating the highest average monthly revenue at $4,451 and July close behind at $4,251. A strong secondary peak occurs in March ($3,940), likely driven by spring break and late-season skiing. The slowest months are April ($1,423) and November ($1,770), representing the shoulder seasons between ski and summer tourism.

How many Airbnbs are there in El Prado?

As of April 2026, there are 172 active Airbnb listings in El Prado. One-bedroom properties make up the largest share with 58 listings, followed by 2-bedroom (44) and 3-bedroom (41) units. The market has seen significant supply growth of 109% year-over-year, which means competition is increasing and property differentiation is becoming more important.

How is Airbnb revenue calculated in El Prado?

The annual and monthly revenue figures shown for El Prado are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for El Prado and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing 12-month data
• Revenue estimates by property size derived from historical booking performance of comparable listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to help investors benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates indicated; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Local STR regulations in Taos County and the State of New Mexico should be independently verified before making any investment decision.