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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Elizabethtown presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Elizabethtown, KY is a small but growing short-term rental market with 83 active Airbnb listings and an average annual revenue of $19,588 per property. With an ADR of $135—well below Kentucky's $333 state average—the market offers an affordable entry point, though occupancy sits at 23% compared to the 28% state benchmark. Year-over-year listing growth of 109% signals rising investor interest, making selective deal sourcing increasingly important for those looking to enter this central Kentucky market.
According to Rabbu market data, the Elizabethtown short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 83 |
| Average Daily Rate (ADR) | vs. $333 state avg. | $135 |
| Average Occupancy Rate | vs. 28% state avg. | 23% |
| RevPAN | ADR * Occupancy Rate | $30 |
| Average Monthly Revenue | Historical 12-month average | $1,632 |
| Average Annual Revenue | Historical 12-month average | $19,588 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Elizabethtown attracts STR investor attention due to its affordable home prices relative to revenue potential, proximity to Fort Knox, and growing visitor interest in central Kentucky.
Key investment factors
"Elizabethtown presents a moderate opportunity for STR investors willing to be strategic about property selection and timing. The market's ROI score of 51 out of 100 reflects average performance across revenue-to-price, occupancy stability, and growth metrics, with supply-demand balance rated below average—a direct reflection of the rapid influx of new listings. Seasonality is pronounced: July peaks near $2,301 in average monthly revenue while January dips to just $771, so cash-flow planning around softer winter months is essential. Investors targeting 3- or 4-bedroom properties with full amenity suites are best positioned to capture above-average returns in this competitive landscape."
— Rabbu Market Analysis Team
Elizabethtown shows clear seasonality, with July ($2,301) delivering nearly three times the revenue of January ($771). A secondary peak in October ($2,029) suggests fall events or travel activity provide a meaningful revenue boost outside of summer, giving investors two distinct earning windows to target.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$771 |
| February |
|
$921 |
| March |
|
$1,653 |
| April |
|
$1,270 |
| May |
|
$2,061 |
| June |
|
$2,042 |
| July |
|
$2,301 |
| August |
|
$1,614 |
| September |
|
$1,705 |
| October |
|
$2,029 |
| November |
|
$1,526 |
| December |
|
$1,690 |
Three-bedroom properties dominate supply with 40 of the market's 83 listings (48%), while 4-bedroom units are notably scarce at just 5 listings. The low supply of 4-bedroom homes, combined with their strong occupancy and RevPAN performance, may signal an underserved niche worth exploring.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
14 |
| 2 bedrooms |
|
20 |
| 3 bedrooms |
|
40 |
| 4 bedrooms |
|
5 |
ADR climbs from $107 for 1-bedroom units to $138 for 3-bedroom properties, but 4-bedroom listings actually command a slightly lower rate of $132. This suggests 3-bedroom homes hit a pricing sweet spot where guests are willing to pay a premium, while 4-bedroom operators may lean more on occupancy volume to drive total revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$107 |
| 2 bedrooms |
|
$123 |
| 3 bedrooms |
|
$138 |
| 4 bedrooms |
|
$132 |
Four-bedroom properties lead RevPAN at $52, well ahead of 2- and 3-bedroom units which tie at $31. One-bedroom listings trail significantly at $15, indicating that investors seeking the strongest revenue per available night should focus on larger configurations in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15 |
| 2 bedrooms |
|
$31 |
| 3 bedrooms |
|
$31 |
| 4 bedrooms |
|
$52 |
Occupancy rates vary dramatically by size: 4-bedroom listings fill 40% of available nights—nearly triple the 14% rate for 1-bedroom units. Two-bedroom (26%) and 3-bedroom (23%) properties fall in between, suggesting that group and family travelers drive the most consistent demand in Elizabethtown.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
14% |
| 2 bedrooms |
|
26% |
| 3 bedrooms |
|
23% |
| 4 bedrooms |
|
40% |
Monthly revenue ranges from $928 for 1-bedroom units to $1,782 for 4-bedroom properties, with 3-bedroom listings close behind at $1,772. The marginal revenue difference between 3- and 4-bedroom homes is just $10 per month, so acquisition cost and availability should weigh heavily in the sizing decision.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$928 |
| 2 bedrooms |
|
$1,463 |
| 3 bedrooms |
|
$1,772 |
| 4 bedrooms |
|
$1,782 |
Four-bedroom properties top annual revenue at $21,390, only slightly ahead of 3-bedroom listings at $21,271. Given the limited supply of 4-bedroom homes and their significantly higher occupancy (40% vs. 23%), they appear to offer the strongest return potential for investors who can source them at competitive prices.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$11,144 |
| 2 bedrooms |
|
$17,565 |
| 3 bedrooms |
|
$21,271 |
| 4 bedrooms |
|
$21,390 |
Kitchen (100%), parking (96%), washer (94%), and dryer (92%) are near-universal, signaling that guests in Elizabethtown expect a full home experience rather than hotel-style stays. Outdoor amenities like backyards (59%), patios (54%), and BBQ grills (45%) are common differentiators, while a dedicated workspace (53%) suggests a notable share of business or extended-stay travelers.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
96% |
| Washer |
|
94% |
| Dryer |
|
92% |
| Self Check-in |
|
84% |
| Backyard |
|
59% |
| Patio or Balcony |
|
54% |
| Workspace |
|
53% |
| BBQ Grill |
|
45% |
| Outdoor Furniture |
|
43% |
| Pets |
|
41% |
| Pool |
|
8% |
| Gym |
|
6% |
| EV Charger |
|
4% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Elizabethtown Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Elizabethtown's ROI Score of 51 out of 100 places it in the Competitive Opportunity tier, meaning the market has genuine potential but requires more thoughtful deal selection. Revenue-to-price ratio, occupancy stability, and market growth all rate as average, while supply-demand balance falls below average—reflecting the 109% surge in new listings outpacing demand growth. Investors should pair this data with thorough local regulatory research and focus on underserved property sizes to maximize their edge.
Understanding local STR regulations is essential before investing in Elizabethtown. Here's the current regulatory landscape:
Short-term rental operators in Elizabethtown, Kentucky may be required to obtain local business licenses or STR permits before listing a property. Investors should verify current permit and registration requirements directly with the City of Elizabethtown and Hardin County offices, as regulations can evolve.
Common STR restrictions in markets like Elizabethtown can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA-imposed rules. Investors should review any applicable zoning ordinances and homeowner association covenants before purchasing, as these can materially affect how—and whether—a property can be operated as a short-term rental.
STR hosts in Kentucky are generally subject to state and local transient room taxes, as well as applicable sales tax on rental income. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their specific obligations with a tax professional or local revenue office.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Elizabethtown can provide current regulatory guidance.
Financing an Airbnb investment in Elizabethtown requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Elizabethtown's STR market is expected to remain competitive as the rapid supply expansion (109% YoY listing growth) puts pressure on occupancy rates that already trail the state average. Revenue is likely to stay seasonal, with summer and early fall driving the strongest returns and January remaining the softest month. Investors should anticipate ADR holding steady or rising modestly in the 1–3% range, while occupancy may face continued downward pressure unless demand growth keeps pace with new supply. Properties that are well-positioned—particularly 3- and 4-bedroom units with strong amenity packages—should outperform the market average."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is current as of the dates noted and may not reflect the most recent market shifts or regulatory changes. Individual property results will vary based on location, condition, management quality, and pricing strategy.
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