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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Ellsworth shows standout short-term rental potential based on its current revenue, occupancy, and pricing trends.
Ellsworth, MI is a compact lakefront market with just 12 active Airbnb listings and a pronounced summer peak that drives average annual revenue to $64,630 per property. With an ROI score of 77 out of 100 — classified as a Standout Opportunity — the market benefits from above-average revenue-to-price ratios and favorable supply/demand dynamics. Its small inventory and seasonal draw make it appealing for investors who can capitalize on Michigan's northern lake country tourism.
According to Rabbu market data, the Ellsworth short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 12 |
| Average Daily Rate (ADR) | vs. $350 state avg. | $277 |
| Average Occupancy Rate | vs. 42% state avg. | 21% |
| RevPAN | ADR * Occupancy Rate | $58 |
| Average Monthly Revenue | Historical 12-month average | $5,385 |
| Average Annual Revenue | Historical 12-month average | $64,630 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Ellsworth attracts investor attention because its tight supply of lakefront vacation rentals, strong summer revenue, and above-average revenue-to-price ratio create a compelling seasonal income opportunity.
Key investment factors
"Ellsworth presents a strong seasonal opportunity anchored by its lakefront appeal and minimal competition. The dramatic revenue swing — from roughly $1,622 in April to over $15,081 in July — underscores that this is a summer-focused market, so investors should plan cash reserves for quieter months. With above-average marks on revenue-to-price ratio, occupancy stability, and supply/demand balance, the fundamentals support solid returns for well-positioned properties. The market's small size means a single well-managed listing can meaningfully outperform averages by targeting peak-season pricing aggressively."
— Rabbu Market Analysis Team
Ellsworth's revenue is sharply seasonal, peaking in July at $15,081 and bottoming out in April at $1,622 — a nearly 10x spread that underscores the importance of summer pricing strategy. June through September account for the lion's share of annual income, while winter months hover around $2,000–$3,700, offering modest supplemental revenue.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$3,032 |
| February |
|
$3,682 |
| March |
|
$2,125 |
| April |
|
$1,622 |
| May |
|
$3,430 |
| June |
|
$6,624 |
| July |
|
$15,081 |
| August |
|
$14,115 |
| September |
|
$5,907 |
| October |
|
$3,960 |
| November |
|
$2,040 |
| December |
|
$3,007 |
All 5 reported listings in the size-segmented data are 4-bedroom properties, indicating that larger vacation homes dominate the Ellsworth market. This homogeneity suggests that the area caters primarily to families or groups seeking spacious lakefront getaways, and investors considering smaller configurations would be entering relatively uncharted territory.
| Size | Trend | Value |
|---|---|---|
| 4 bedrooms |
|
5 |
Four-bedroom properties command an ADR of $363, well above the market-wide average of $277, reflecting the premium that guests are willing to pay for larger group-friendly accommodations. This single-size data point confirms that Ellsworth's inventory is concentrated in a higher-rate segment suited to vacation travelers.
| Size | Trend | Value |
|---|---|---|
| 4 bedrooms |
|
$363 |
Four-bedroom listings deliver a RevPAN of $85, which accounts for both the $363 ADR and the 23% occupancy rate. While the per-night yield is moderate on an annualized basis, it translates to meaningful income during the concentrated summer booking window when effective RevPAN runs considerably higher.
| Size | Trend | Value |
|---|---|---|
| 4 bedrooms |
|
$85 |
Four-bedroom properties average 23% occupancy, slightly above the market-wide 21% figure. The low annualized rate is a function of the market's extreme seasonality rather than weak demand — summer months likely see occupancy well above 50%, with winter months pulling the annual average down significantly.
| Size | Trend | Value |
|---|---|---|
| 4 bedrooms |
|
23% |
Four-bedroom properties generate an average of $6,928 per month, roughly $1,500 above the overall market average of $5,385. This premium reflects both higher nightly rates and the market's orientation toward larger group accommodations that perform well during peak vacation season.
| Size | Trend | Value |
|---|---|---|
| 4 bedrooms |
|
$6,928 |
At $83,142 per year, 4-bedroom properties outpace the market-wide average of $64,630 by a significant margin, making them the clear revenue leader in Ellsworth. For investors weighing acquisition costs against income potential, these larger homes offer the strongest gross return profile in this lakefront market.
| Size | Trend | Value |
|---|---|---|
| 4 bedrooms |
|
$83,142 |
Parking and a full kitchen appear in 100% of Ellsworth listings, establishing them as non-negotiable baseline amenities. Lake access (75%), waterfront location (67%), and BBQ grills (92%) signal that guests expect an outdoor-oriented vacation experience — properties lacking these features will likely struggle to compete during peak season.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
100% |
| BBQ Grill |
|
92% |
| Backyard |
|
83% |
| Washer |
|
83% |
| Self Check-in |
|
83% |
| Dryer |
|
83% |
| Outdoor Furniture |
|
75% |
| Lake Access |
|
75% |
| Waterfront |
|
67% |
| Patio or Balcony |
|
58% |
| Beach Access |
|
50% |
| Workspace |
|
50% |
| Pets |
|
42% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Ellsworth Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Ellsworth's ROI score of 77 out of 100 places it in the Standout Opportunity band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance with only 12 active listings competing for seasonal demand. Occupancy stability also rates above average, and while market growth trend scores as average, the 57% year-over-year listing increase signals building momentum. Investors should pair these metrics with on-the-ground regulatory research and cash-flow modeling that accounts for the market's pronounced seasonality.
Understanding local STR regulations is essential before investing in Ellsworth. Here's the current regulatory landscape:
Operators in Ellsworth, MI should verify whether Antrim County or the local township requires a short-term rental permit or registration before listing a property. Michigan does not impose a statewide STR licensing framework, so requirements vary — contacting the local zoning office is the best first step.
Common restrictions in Michigan lake communities can include occupancy caps based on septic capacity, minimum-stay requirements during certain seasons, noise and nuisance ordinances, and parking limits tied to lot size. HOA or deed restrictions may also apply in some waterfront neighborhoods, so investors should review covenants before purchasing.
Michigan imposes a 6% state use tax on short-term accommodations, and Antrim County may levy an additional local lodging or excise tax. Major platforms typically collect and remit the state portion automatically, but hosts should confirm local obligations to stay compliant.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ellsworth can provide current regulatory guidance.
Financing an Airbnb investment in Ellsworth requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Ellsworth's summer-driven revenue pattern should remain the dominant force, with July and August likely continuing to deliver monthly averages well above $14,000. Listing growth of 57% year-over-year suggests rising investor interest, which could moderate per-listing returns if supply outpaces demand. We estimate occupancy may settle in the 20–25% range on an annualized basis, with ADR holding steady or ticking up 2–4% as the market matures. Investors entering now still have the advantage of a small, undersupplied market, but monitoring new supply closely will be important."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local short-term rental regulations vary and should be independently verified before making investment decisions.
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