Emory, TX Airbnb Market Data, Statistics, and Occupancy Rates

Emory Short-Term Rental Market Overview

Emory, TX is a small, lake-oriented market with just 24 active Airbnb listings and an average annual revenue of $15,491 per property. Occupancy sits at only 15% — well below the 33% Texas state average — and the average daily rate of $163 trails the statewide $276. While listing growth has surged 83% year over year, the market's low occupancy and modest revenue figures suggest that profitable returns here depend heavily on property-specific factors like lake access and careful pricing strategy.

Key Market Statistics

According to Rabbu market data, the Emory short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Emory

Investors look at Emory for its lakeside appeal and relatively low property competition, though the market requires careful diligence given its below-average revenue-to-price ratio and soft occupancy.

Expert Market Assessment

"Emory presents limited investment potential overall, earning an ROI score of 34 out of 100. The market's below-average revenue-to-price ratio — with average home values at $513,584 against just $15,491 in annual revenue — makes broad-market profitability challenging. However, pronounced seasonality creates windows of opportunity: March ($2,360) and June ($2,281) deliver strong peaks, while January ($410) and February ($521) are notably slow. Investors who target three-bedroom lake properties and optimize aggressively for peak-season pricing may find workable returns, but this is not a market where passive ownership is likely to pencil out."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Emory

Average revenue by month in Emory

Emory's revenue is highly seasonal, with March ($2,360) and June ($2,281) standing out as clear peaks while January ($410) and February ($521) are the softest months — a nearly 6x spread that underscores the importance of building a cash reserve to cover off-season expenses.

Active Airbnb listings by property size in Emory

Supply is split evenly between one-bedroom and three-bedroom properties at 9 listings each, with no two-bedroom listings present in the market. The absence of mid-size inventory could represent either a gap in demand or an untested niche worth investigating.

Average daily rate (ADR) by property size in Emory

Three-bedroom listings command an ADR of $229, nearly double the $123 rate for one-bedroom units. The significant premium reflects the higher group capacity and likely lakefront appeal that larger properties offer in this market.

Average RevPAN by property size in Emory

Three-bedroom properties deliver a RevPAN of $41 compared to just $12 for one-bedrooms, making larger units clearly more efficient at generating revenue per available night. Even after factoring in higher acquisition and maintenance costs, the 3.4x RevPAN gap is notable.

Average occupancy rates by property size in Emory

Occupancy rates are low across the board — 18% for three-bedroom properties and 10% for one-bedrooms — both well under the Texas average of 33%. The higher occupancy for three-bedroom units suggests that guests in this lake market prefer more spacious accommodations, which translates to somewhat more reliable booking volume.

Average monthly revenue by property size in Emory

Three-bedroom listings generate $2,942 per month on average, roughly 4.5 times the $656 that one-bedroom units earn. This stark difference makes a strong case for prioritizing larger properties if investing in the Emory market.

Average annual revenue by property size in Emory

At $35,315 annually, three-bedroom properties earn nearly four and a half times the $7,881 generated by one-bedroom listings. For investors evaluating return potential, three-bedroom configurations offer the most viable path to meaningful revenue in Emory.

Most common amenities for Airbnb listings in Emory

Kitchens (100%), parking (96%), and patios or balconies (92%) are table-stakes amenities in Emory, while lake access (54%) and waterfront positioning (42%) stand out as key differentiators that likely drive higher bookings. The prevalence of outdoor amenities like BBQ grills (79%), backyards (75%), and outdoor furniture (83%) reflects a guest base that expects a full lakeside leisure experience.

Understanding Emory's ROI Score: 34/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Emory's ROI score of 34 out of 100 places it in the 'Limited' investment band, signaling that broad-market returns are challenging given the below-average revenue-to-price ratio and soft occupancy stability. On the positive side, both market growth trend and supply/demand balance score above average, suggesting the market is evolving and not yet oversaturated. Investors should pair this data with hands-on local research — particularly around lakefront properties and seasonal pricing — to determine whether a specific deal can outperform the market-wide averages.

Short-Term Rental Regulations in Emory

Understanding local STR regulations is essential before investing in Emory. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Emory, TX should verify whether Rains County or the City of Emory requires a permit, registration, or business license before listing a property. Regulations in smaller Texas communities can vary, so contacting local authorities directly is the best way to confirm current requirements.

Key Restrictions

Common STR restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. If a property is part of an HOA or lakefront community, additional covenants could limit or prohibit short-term rentals, so reviewing governing documents is essential before purchasing.

Tax Obligations

Texas requires the collection of state hotel occupancy tax on short-term rentals, and Rains County or local jurisdictions may impose additional lodging or tourism taxes. Many booking platforms handle tax collection automatically, but hosts should verify their specific obligations with the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Emory can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Emory's rapid supply growth (83% YoY) could further pressure occupancy unless demand catches up. Seasonal patterns point to March and June as the strongest months, with revenue potentially holding steady or rising modestly during warm-weather periods when lake tourism peaks. Investors should expect occupancy to remain in the 13–18% range market-wide, though properties with direct lake access and premium amenities may outperform. Given the favorable supply/demand balance and market growth trend flagged in the ROI analysis, there's room for improvement — but it's wise to treat any upside as incremental rather than dramatic."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Emory, TX

What is the average Airbnb occupancy rate in Emory?

The average occupancy rate for Airbnb listings in Emory is currently 15%, which is significantly below the Texas state average of 33%. Occupancy varies by property size, with three-bedroom listings averaging 18% and one-bedroom listings at 10%. These figures reflect the market's seasonal nature and the concentration of demand around warmer months and lake-related activities.

How much do Airbnb hosts make in Emory?

Airbnb hosts in Emory earn an average of $1,290 per month, or roughly $15,491 annually, based on trailing 12-month booking data. Earnings vary considerably by property size — three-bedroom listings average $2,942 per month ($35,315/year), while one-bedroom units bring in about $656 per month ($7,881/year). Peak months like March and June can generate over $2,000, while off-peak months like January may yield as little as $410.

Is Emory a good market for Airbnb investment?

Emory carries a Rabbu ROI score of 34 out of 100, indicating limited investment potential that warrants deeper property-specific analysis. The main challenge is a below-average revenue-to-price ratio, with average home values around $513,584 and annual revenue at $15,491. That said, three-bedroom lakefront properties significantly outperform the market average, and the supply/demand balance and market growth trend both score above average. Investors willing to target the right property type and manage seasonality actively may uncover opportunities others overlook.

What is the average daily rate (ADR) for Airbnb in Emory?

The average daily rate in Emory is $163, compared to the Texas state average of $276. One-bedroom properties average an ADR of $123, while three-bedroom listings command $229 per night. The lower ADR relative to the state reflects Emory's positioning as a smaller, rural lake market rather than a metro or resort destination.

Are short-term rentals legal in Emory?

Short-term rentals are generally permitted in Texas, but specific requirements can vary by city and county. Investors considering Emory should check with local Rains County authorities and the City of Emory for any permit, registration, or zoning requirements. HOA restrictions may also apply, particularly in lakefront communities, so reviewing any governing documents is an important step before purchasing.

When is peak season for Airbnb in Emory?

Peak season in Emory centers on March and June, when average monthly revenues reach $2,360 and $2,281, respectively. November also shows strength at $1,794, possibly driven by holiday travel. The slowest months are January ($410) and February ($521), reflecting a significant seasonal dip that investors should plan for when forecasting cash flow.

How many Airbnbs are there in Emory?

There are currently 24 active Airbnb listings in Emory as of April 2026. The supply is evenly split between one-bedroom and three-bedroom properties, with 9 listings in each category. The market has grown rapidly, with an 83% year-over-year increase in active listings.

How is Airbnb revenue calculated in Emory?

The annual and monthly revenue figures for Emory are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Emory and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing data
• Monthly and annual revenue estimates derived from historical booking performance
• Property size breakdowns showing how different bedroom configurations perform
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data reflects trailing conditions as of April 2026 and may not capture recent regulatory or demand shifts. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.