Ennis, MT Airbnb Market Data, Statistics, and Occupancy Rates

Ennis Short-Term Rental Market Overview

Ennis, MT is a small but compelling short-term rental market nestled in Montana's Madison Valley, drawing visitors for world-class fly fishing, skiing access, and year-round outdoor recreation. With just 22 active Airbnb listings and an average annual revenue of $67,215, the market offers a favorable supply-demand dynamic for investors willing to enter a niche destination. The ROI score of 61 out of 100 reflects an attractive opportunity underpinned by above-average occupancy stability and balanced supply conditions.

Key Market Statistics

According to Rabbu market data, the Ennis short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Ennis

Ennis attracts STR investors because of its tight supply, strong winter seasonality, and the premium that outdoor recreation destinations command in Montana.

Expert Market Assessment

"Ennis presents a moderate-to-strong opportunity for STR investors who understand its seasonal rhythm. Revenue peaks sharply during the winter months — March leads at $12,673, followed by February at $11,958 — likely driven by proximity to ski areas and snowmobile trails. The slower shoulder season from April through June and again in the fall means investors need to budget for uneven monthly income, but the concentrated winter demand helps compensate. With an average home value of $940,133, the revenue-to-price ratio is rated average, so careful property selection and operational efficiency will be key to maximizing returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ennis

Average revenue by month in Ennis

Ennis displays pronounced seasonality, with March peaking at $12,673 and May bottoming out at just $1,337 — nearly a 10x spread. Winter dominates revenue generation, while a modest summer bump in July ($6,879) and August ($5,623) provides a secondary earning window for hosts.

Active Airbnb listings by property size in Ennis

Three-bedroom properties make up the largest share of Ennis's 22 active listings with 9 units, while 1-bedroom and 2-bedroom properties each account for 6 listings. The relatively even distribution across sizes suggests no single configuration is dramatically oversaturated, though the lean toward larger homes aligns with the market's family and group recreation appeal.

Average daily rate (ADR) by property size in Ennis

ADR scales sharply with size in Ennis — 3-bedroom properties command $359 per night, more than triple the $112 rate for 1-bedroom units. The jump from 2-bedroom ($178) to 3-bedroom represents an $181 nightly premium, making larger properties the clear ADR leaders in this market.

Average RevPAN by property size in Ennis

Three-bedroom listings deliver the strongest RevPAN at $100 per available night, well ahead of 1-bedrooms ($41) and 2-bedrooms ($38). This gap indicates that despite lower occupancy than 1-bedrooms, 3-bedroom properties more than compensate with their significantly higher nightly rates.

Average occupancy rates by property size in Ennis

One-bedroom units lead occupancy at 37%, while 2-bedrooms trail at just 22% and 3-bedrooms sit at 28%. Investors prioritizing consistent bookings may lean toward smaller units, though the lower occupancy of larger properties is offset by their substantially higher ADR and overall revenue.

Average monthly revenue by property size in Ennis

Three-bedroom properties top the monthly revenue charts at $6,714, followed by 2-bedrooms at $6,055 and 1-bedrooms at $3,699. The relatively narrow gap between 2- and 3-bedroom revenue suggests that both configurations generate competitive monthly income, though 1-bedrooms earn roughly 45% less.

Average annual revenue by property size in Ennis

At $80,570 per year, 3-bedroom listings offer the highest annual revenue potential in Ennis, followed by 2-bedrooms at $72,669 and 1-bedrooms at $44,389. Investors targeting top-line revenue will find the strongest return potential in larger properties, though acquisition costs should be weighed carefully against these figures.

Most common amenities for Airbnb listings in Ennis

Kitchen and parking are universal at 100% of Ennis listings, reflecting the practical needs of guests in a rural Montana destination. Outdoor-oriented amenities are also heavily represented — backyards (86%), BBQ grills (82%), and outdoor furniture (82%) signal that guests expect a full outdoor lifestyle experience, while hot tubs remain rare at just 5%, potentially representing a competitive differentiator.

Understanding Ennis's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

With an ROI score of 61 out of 100, Ennis falls into the "Attractive Opportunity" band — a market where the fundamentals support solid returns but careful execution matters. Occupancy stability rates above average, which is encouraging for cash-flow predictability, while revenue-to-price ratio and supply/demand balance come in at average levels given the area's elevated home values. Investors should pair these metrics with thorough local regulatory research and realistic seasonal budgeting to validate whether a specific Ennis property pencils out.

Short-Term Rental Regulations in Ennis

Understanding local STR regulations is essential before investing in Ennis. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ennis, Montana may need to obtain permits or register with Madison County or local authorities before listing a property. Investors should verify current requirements directly with the town of Ennis and the State of Montana, as rules can change.

Key Restrictions

Common STR restrictions in Montana communities can include occupancy limits, noise ordinances, parking requirements, and minimum stay mandates. HOA covenants may also apply in certain subdivisions, and some jurisdictions impose caps on the number of active permits, so checking with local planning offices is essential before purchasing.

Tax Obligations

Montana does not have a general sales tax, but short-term rental operators are typically subject to a state lodging facility use tax and may owe local resort or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, though hosts should confirm their full obligations with the Montana Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ennis can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ennis should continue benefiting from Montana's growing appeal as a recreational destination, with winter months driving the strongest revenue — February and March alone averaged over $11,900 and $12,600 respectively. Occupancy rates may remain in the 27–32% range market-wide, though well-managed properties in peak months could outperform significantly. ADR growth of 1–3% is a reasonable estimate given average market growth trends, and the 58% year-over-year increase in active listings signals rising investor interest that bears monitoring for supply saturation in this micro-market."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ennis, MT

What is the average Airbnb occupancy rate in Ennis?

The average occupancy rate for Airbnb listings in Ennis is currently 29%, which falls below Montana's statewide average of 47%. However, this figure reflects the market's strong seasonality — winter months see much higher demand while spring and fall are quieter. One-bedroom properties tend to have the highest occupancy at 37%, suggesting smaller units stay booked more consistently throughout the year.

How much do Airbnb hosts make in Ennis?

Airbnb hosts in Ennis earn an average of $5,601 per month and approximately $67,215 per year based on trailing 12-month performance data. Revenue varies significantly by property size: 3-bedroom listings average $80,570 annually, while 1-bedroom units average $44,389. Monthly income swings considerably with season, ranging from around $1,337 in May to over $12,673 in March.

Is Ennis a good market for Airbnb investment?

Ennis scores 61 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a balanced supply-demand dynamic with only 22 active listings. That said, the average home value of $940,133 means investors need to carefully evaluate whether the annual revenue of roughly $67,215 aligns with their return targets and financing costs.

What is the average daily rate (ADR) for Airbnb in Ennis?

The average daily rate in Ennis is $262, which is well below Montana's statewide average of $443. ADR scales meaningfully with property size: 1-bedroom units average $112 per night, 2-bedrooms come in at $178, and 3-bedroom properties command $359 per night. This tiered pricing reflects the premium guests are willing to pay for more space in a recreational destination.

Are short-term rentals legal in Ennis?

Short-term rentals do operate in Ennis, Montana, as evidenced by the 22 active Airbnb listings in the market. However, regulations can vary and may require permits or registration with local or county authorities. Prospective investors should verify current STR rules with the town of Ennis and Madison County before purchasing a property, as local ordinances can change.

When is peak season for Airbnb in Ennis?

Peak season in Ennis runs through the winter months, with March ($12,673), February ($11,958), and January ($9,612) generating the highest average monthly revenues. A secondary summer bump occurs in July ($6,879) and August ($5,623), likely tied to fly fishing and outdoor recreation. The slowest months are May ($1,337) and November ($1,686), so hosts should plan for significant seasonal revenue variation.

How many Airbnbs are there in Ennis?

As of April 2026, there are 22 active Airbnb listings in Ennis. The supply breaks down to 6 one-bedroom units, 6 two-bedroom units, and 9 three-bedroom properties. Notably, the market has seen 58% year-over-year growth in active listings, indicating increasing investor interest in this small Montana market.

How is Airbnb revenue calculated in Ennis?

The annual and monthly revenue figures for Ennis are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how well a listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ennis, MT market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical performance and may not capture recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.