Enterprise, AL Airbnb Market Data, Statistics, and Occupancy Rates

Enterprise Short-Term Rental Market Overview

Enterprise, AL is a compact short-term rental market with just 43 active Airbnb listings and an average annual revenue of $18,772 per property. With an ADR of $119—roughly half the Alabama state average—and occupancy at 40% (slightly above the state's 38%), the market rewards operators who keep costs low and leverage affordable property prices. A 90% year-over-year listing growth rate signals rising investor interest, and the ROI score of 58 out of 100 positions Enterprise as an attractive opportunity worth a closer look.

Key Market Statistics

According to Rabbu market data, the Enterprise short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Enterprise

Enterprise appeals to investors seeking affordable entry points with reasonable revenue-to-price ratios and improving demand fundamentals in a small Alabama market.

Expert Market Assessment

"Enterprise presents a moderate investment opportunity best suited for cost-conscious operators who can maintain high guest satisfaction in a small-market setting. Seasonality is relatively mild—monthly revenue ranges from $1,322 in August to $2,052 in October—so cash flow stays more predictable than in heavily seasonal vacation markets. The supply/demand balance scores below average, which means the rapid influx of new listings could put downward pressure on occupancy if demand doesn't keep pace. Still, the favorable revenue-to-price ratio and above-average growth trend suggest the market hasn't fully matured, leaving room for well-positioned properties to outperform."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Enterprise

Average revenue by month in Enterprise

Revenue in Enterprise peaks in October at $2,052 and dips to its lowest point in August at $1,322, a spread of about $730. The relatively narrow gap between highs and lows signals mild seasonality, meaning investors can expect fairly consistent—if modest—monthly cash flow throughout the year.

Active Airbnb listings by property size in Enterprise

Three-bedroom properties dominate the Enterprise market with 20 of the 43 active listings, followed by two-bedrooms at 14. One-bedroom units are the scarcest at just 6 listings, which could represent either lower demand or an underserved niche worth exploring for investors with smaller properties.

Average daily rate (ADR) by property size in Enterprise

ADR doubles from $70 for one-bedroom units to $140 for three-bedrooms, showing a clear premium for larger properties. The jump from two-bedroom ($93) to three-bedroom ($140) is particularly steep at roughly 50%, suggesting that three-bedroom homes command a disproportionate rate premium in this market.

Average RevPAN by property size in Enterprise

Three-bedroom properties deliver the strongest RevPAN at $53, while both one- and two-bedroom units sit at $33. This gap underscores that the higher nightly rate of three-bedroom listings more than compensates for their slightly lower occupancy compared to one-bedrooms.

Average occupancy rates by property size in Enterprise

One-bedroom listings lead occupancy at 47%, significantly outpacing two-bedrooms (36%) and three-bedrooms (38%). While smaller units stay fuller, the lower ADR they command means higher occupancy alone doesn't translate into the best revenue, making it important to weigh occupancy alongside rate when choosing a property size.

Average monthly revenue by property size in Enterprise

Three-bedroom properties lead monthly revenue at $1,902, nearly double the $1,034 earned by one-bedroom units. Two-bedroom listings fall in between at $1,098, suggesting that scaling up to three bedrooms offers the most meaningful revenue improvement in Enterprise.

Average annual revenue by property size in Enterprise

At $22,828 per year, three-bedroom properties generate roughly 73% more annual revenue than two-bedrooms ($13,179) and 84% more than one-bedrooms ($12,416). For investors targeting the highest return potential in Enterprise, three-bedroom homes clearly stand out as the most productive configuration.

Most common amenities for Airbnb listings in Enterprise

Kitchens (98%), parking (95%), and washers (95%) are near-universal among Enterprise listings, reflecting a guest base that expects home-like convenience—consistent with extended-stay and military-related travel. Differentiators like pools (33%), pet-friendliness (44%), and BBQ grills (37%) are less common and could help a property stand out in search results.

Understanding Enterprise's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Enterprise's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability paired with above-average market growth trends. The below-average supply/demand balance—driven by a 90% surge in new listings—is the primary drag on the score and warrants monitoring. Investors should pair these data points with local regulatory research and a clear operational plan to determine whether the market's growth trajectory can outpace rising competition.

Short-Term Rental Regulations in Enterprise

Understanding local STR regulations is essential before investing in Enterprise. Here's the current regulatory landscape:

Permit Requirements

Operators in Enterprise, Alabama may need a short-term rental permit or business license before listing a property. Investors should verify current requirements directly with the City of Enterprise and Coffee County offices, as rules can change with limited notice.

Key Restrictions

Common restrictions in Alabama markets include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements, and potential HOA covenants that prohibit or limit short-term rentals. Some jurisdictions also impose minimum-stay requirements, so reviewing local codes before closing on a property is essential.

Tax Obligations

Short-term rental hosts in Alabama are typically subject to state and local lodging taxes, as well as sales tax on rental income. Many booking platforms collect and remit state-level taxes automatically, but hosts should confirm whether additional municipal or county taxes apply in Enterprise.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Enterprise can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Growing supply (90% YoY listing growth) suggests rising awareness of Enterprise's STR potential, though it also means competition will intensify. Over the next 12–18 months, ADR is likely to remain in the $115–$125 range given the market's affordability profile, while occupancy could stabilize around 38–42% as new inventory is absorbed. Above-average market growth trends in the ROI scoring suggest demand-side tailwinds that may help offset the supply increase, but investors should plan for moderate—not explosive—revenue gains."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Enterprise, AL

What is the average Airbnb occupancy rate in Enterprise?

The average Airbnb occupancy rate in Enterprise is currently 40%, which edges out the Alabama state average of 38%. Occupancy varies by property size: one-bedroom units lead at 47%, while two- and three-bedroom listings sit at 36% and 38% respectively.

How much do Airbnb hosts make in Enterprise?

Airbnb hosts in Enterprise earn an average of $1,564 per month, or roughly $18,772 per year based on trailing 12-month data. Three-bedroom properties are the top earners at $22,828 annually, while one-bedroom listings average about $12,416 per year.

Is Enterprise a good market for Airbnb investment?

Enterprise carries an ROI score of 58 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from average revenue-to-price ratios and above-average growth trends, though the supply/demand balance is below average due to rapid listing growth. Investors who acquire at a reasonable price and manage efficiently can find solid returns here.

What is the average daily rate (ADR) for Airbnb in Enterprise?

The average daily rate for Airbnb listings in Enterprise is $119, which is well below the Alabama state average of $247. ADR scales with property size: one-bedroom units average $70, two-bedrooms come in at $93, and three-bedrooms command $140 per night.

Are short-term rentals legal in Enterprise?

Short-term rentals generally operate in Enterprise, AL, but hosts may need permits, business licenses, or both. Local regulations can change, so it's important to check with the City of Enterprise and Coffee County for the latest requirements before listing a property.

When is peak season for Airbnb in Enterprise?

October is the highest-revenue month in Enterprise, with average monthly revenue reaching $2,052. January ($1,811) and March ($1,750) also perform above the annual average. August tends to be the softest month at $1,322, though seasonality in Enterprise is relatively mild overall.

How many Airbnbs are there in Enterprise?

As of April 2026, there are 43 active Airbnb listings in Enterprise. The market has grown rapidly, with a 90% year-over-year increase in active listings. Three-bedroom properties make up the largest share of supply with 20 listings, followed by two-bedrooms (14) and one-bedrooms (6).

How is Airbnb revenue calculated in Enterprise?

The annual and monthly revenue figures for Enterprise are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics across bedroom configurations
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the date shown; actual results may differ as conditions evolve. Local regulations, HOA rules, and tax obligations should be independently verified before making an investment decision.