Enterprise, OR Airbnb Market Data, Statistics, and Occupancy Rates

Enterprise Short-Term Rental Market Overview

Enterprise, Oregon is a small but growing short-term rental market nestled in Wallowa County, often called the gateway to the Wallowa Mountains and Eagle Cap Wilderness. With just 16 active Airbnb listings and 79% year-over-year listing growth, the market is still in its early stages — offering potential first-mover advantages for investors willing to navigate lower occupancy and seasonal demand. Average annual revenue sits at $19,528 against an average home value of $712,902, making deal selection critical to achieving a workable return.

Key Market Statistics

According to Rabbu market data, the Enterprise short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Enterprise

Investors are drawn to Enterprise for its limited competition, above-average supply/demand dynamics, and the growing appeal of rural outdoor destinations in Oregon.

Expert Market Assessment

"Enterprise represents a competitive but niche opportunity — the ROI score of 52 out of 100 reflects strong growth momentum tempered by below-average revenue-to-price ratios and occupancy. Seasonality is pronounced: July and August account for the lion's share of annual income, while February dips to just $462 in average revenue. Investors who can acquire property below the $712,902 average or who target the underserved two-bedroom segment may find better yield potential. This is a market that rewards patience and strategic positioning rather than passive, set-it-and-forget-it investing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Enterprise

Average revenue by month in Enterprise

Enterprise exhibits dramatic seasonality, with July ($3,571) and August ($3,354) generating roughly six to seven times the revenue of the slowest month, February ($462). Investors should plan for a concentrated earning window from June through September, which accounts for the majority of annual income.

Active Airbnb listings by property size in Enterprise

The market's 16 listings are dominated by one-bedroom units (7) and two-bedroom units (5), with limited supply in larger configurations. This concentration in smaller properties could signal an opportunity for investors willing to offer three-plus bedroom homes suited to families or groups visiting the Wallowa area.

Average daily rate (ADR) by property size in Enterprise

Two-bedroom properties command a substantial ADR premium at $207 compared to $109 for one-bedrooms — nearly double the nightly rate. This pricing gap suggests that the incremental cost of a second bedroom is well rewarded by guests willing to pay for additional space.

Average RevPAN by property size in Enterprise

RevPAN is relatively close across property sizes, with two-bedrooms at $27 and one-bedrooms at $25 per available night. Despite the large ADR difference, the gap narrows significantly on a RevPAN basis due to the lower occupancy rate of two-bedroom units (13% vs. 23%).

Average occupancy rates by property size in Enterprise

One-bedroom listings maintain a higher average occupancy of 23% compared to 13% for two-bedrooms, though both remain well below the Oregon state average of 33%. The occupancy difference suggests one-bedrooms attract more consistent bookings, likely from solo travelers and couples, while two-bedrooms may rely more heavily on peak-season demand.

Average monthly revenue by property size in Enterprise

Two-bedroom properties edge out one-bedrooms in monthly revenue, averaging $1,676 versus $1,408 — a $268 monthly advantage driven by higher nightly rates. For investors weighing unit type, the two-bedroom configuration delivers modestly better top-line income despite lower occupancy.

Average annual revenue by property size in Enterprise

On an annual basis, two-bedroom listings generate approximately $20,113 compared to $16,904 for one-bedrooms, a roughly 19% revenue premium. Given the market's high average home values, investors should carefully model whether the additional acquisition cost of a two-bedroom property is offset by this revenue uplift.

Most common amenities for Airbnb listings in Enterprise

Parking (100%) and kitchen access (94%) are near-universal among Enterprise listings, reflecting the rural setting where guests arrive by car and expect self-catering options. Self check-in (88%) and a dedicated workspace (75%) also rank highly, signaling that remote workers and independent travelers are key guest segments in this market.

Understanding Enterprise's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Enterprise's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine potential but requires careful deal sourcing to generate attractive returns. The below-average revenue-to-price ratio and occupancy stability are the primary headwinds, while above-average market growth and supply/demand balance provide reasons for optimism as the destination matures. Investors should pair this data with thorough local regulatory research and realistic cash-flow modeling that accounts for the market's pronounced seasonality.

Short-Term Rental Regulations in Enterprise

Understanding local STR regulations is essential before investing in Enterprise. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Enterprise, Oregon may need to obtain a business license or STR permit through the city or Wallowa County. Investors should verify current registration requirements directly with local planning and zoning authorities before listing a property.

Key Restrictions

Common restrictions in small Oregon markets can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA or deed restrictions may also apply in certain neighborhoods, so it's important to review any covenants on a property before purchasing for STR use.

Tax Obligations

Oregon requires STR operators to collect and remit transient lodging taxes, which typically include both state and local components. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with Wallowa County and any applicable city-level obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Enterprise can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Enterprise's STR market is likely to see continued supply growth as investor awareness of northeastern Oregon's outdoor recreation appeal increases. The strong summer peak — July revenue averaged $3,571 — suggests ADR could edge up 3–5% during high season as demand outpaces the still-limited supply. However, occupancy during winter months may remain in the single digits, so investors should budget conservatively and plan for significant seasonal cash-flow variation. Market growth trends are tracking above average, which could gradually improve year-round booking consistency as the destination gains visibility."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Enterprise, OR

What is the average Airbnb occupancy rate in Enterprise?

The average occupancy rate for Airbnb listings in Enterprise is currently 18%, which is below the Oregon state average of 33%. Occupancy varies significantly by property size — one-bedroom units average 23% while two-bedrooms come in at 13%. The lower overall rate reflects the market's strong seasonality, with most bookings concentrated in summer months.

How much do Airbnb hosts make in Enterprise?

Airbnb hosts in Enterprise earn an average of $1,627 per month or $19,528 per year based on trailing 12-month booking data. Two-bedroom properties tend to outperform with an average annual revenue of $20,113, compared to $16,904 for one-bedroom listings. Revenue is heavily seasonal, with July averaging $3,571 and February dropping to $462.

Is Enterprise a good market for Airbnb investment?

Enterprise scores a 52 out of 100 on Rabbu's ROI Score, classified as a 'Competitive Opportunity.' The market shows above-average growth trends and favorable supply/demand balance, but revenue-to-price ratios and occupancy stability are below average. With average home values at $712,902 and annual revenue around $19,528, investors need to source deals carefully and manage expectations around seasonal cash flow to make the numbers work.

What is the average daily rate (ADR) for Airbnb in Enterprise?

The average daily rate in Enterprise is $147, well below the Oregon state average of $383. One-bedroom listings average $109 per night, while two-bedroom properties command $207. The lower ADR reflects the rural nature of the market and smaller property sizes available, though rates tend to climb during peak summer months.

Are short-term rentals legal in Enterprise?

Short-term rentals are generally permitted in Enterprise, Oregon, though operators may need to obtain appropriate permits or business licenses. Local regulations can vary, so investors should check with the City of Enterprise and Wallowa County planning departments for the most current rules regarding STR operation, zoning, and tax obligations.

When is peak season for Airbnb in Enterprise?

Peak season in Enterprise runs from June through September, with July being the strongest month at $3,571 in average revenue. August follows closely at $3,354, and September rounds out the high season at $2,418. The off-peak period spans November through March, when monthly revenues can drop below $1,000 — with February being the slowest month at just $462.

How many Airbnbs are there in Enterprise?

There are currently 16 active Airbnb listings in Enterprise as of April 2026. The market has seen significant growth, with a 79% year-over-year increase in active listings. The supply is split primarily between one-bedroom (7 listings) and two-bedroom (5 listings) properties, with the remaining listings in other configurations.

How is Airbnb revenue calculated in Enterprise?

The annual and monthly revenue figures for Enterprise are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Enterprise, OR
• Average daily rates, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.