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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Ephraim presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Ephraim, UT is a small, emerging short-term rental market with just 16 active Airbnb listings and notable year-over-year listing growth of 92%. The average annual revenue sits at $17,060 with an ADR of $137—well below Utah's $494 state average—while occupancy of 23% trails the state's 42% benchmark. Investors drawn to this central Utah community should approach with realistic expectations: the market favors selective deal-sourcing rather than passive entry, and revenue potential is modest relative to home values averaging $578,876.
According to Rabbu market data, the Ephraim short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 16 |
| Average Daily Rate (ADR) | vs. $494 state avg. | $137 |
| Average Occupancy Rate | vs. 42% state avg. | 23% |
| RevPAN | ADR * Occupancy Rate | $31 |
| Average Monthly Revenue | Historical 12-month average | $1,421 |
| Average Annual Revenue | Historical 12-month average | $17,060 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Ephraim's appeal lies in its rapid supply growth and above-average market growth trend, though below-average revenue-to-price ratios and occupancy stability mean careful property selection is essential.
Key investment factors
"Ephraim presents a competitive opportunity where the math works only for disciplined investors. With a ROI score of 38 out of 100, below-average revenue-to-price ratios and occupancy stability are the primary headwinds, while above-average growth trends and supply/demand balance offer some upside. Seasonality is pronounced—monthly revenue swings from a low of $619 in February to a peak of $2,355 in June—so cash-flow planning around a roughly four-month high season is critical. Investors who can acquire properties at favorable price points and optimize for peak-season capture will be best positioned in this small but growing market."
— Rabbu Market Analysis Team
Ephraim's revenue cycle is heavily seasonal, peaking at $2,355 in June and bottoming out at $619 in February—a nearly 4x spread. The strong summer corridor from June through September (all above $1,900) contrasts sharply with a sluggish winter, making cash reserves or supplemental income important for off-peak months.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$748 |
| February |
|
$619 |
| March |
|
$939 |
| April |
|
$961 |
| May |
|
$1,317 |
| June |
|
$2,355 |
| July |
|
$1,935 |
| August |
|
$2,201 |
| September |
|
$1,955 |
| October |
|
$1,778 |
| November |
|
$1,153 |
| December |
|
$1,094 |
Supply in Ephraim is concentrated in just two size categories: 1-bedroom (5 listings) and 3-bedroom (6 listings), with no 2-bedroom, 4-bedroom, or larger properties appearing in the data. This gap could represent an opportunity for investors willing to offer mid-size or larger accommodations that are currently absent from the market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
5 |
| 3 bedrooms |
|
6 |
ADR scales meaningfully with size, jumping from $101 for 1-bedroom units to $183 for 3-bedroom properties—an 81% premium. For investors, the higher nightly rate on 3-bedroom homes may help offset lower occupancy, though the trade-off requires careful revenue modeling.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$101 |
| 3 bedrooms |
|
$183 |
Interestingly, 1-bedroom listings deliver a slightly higher RevPAN of $33 compared to $29 for 3-bedroom units, thanks to their stronger occupancy. This suggests that smaller properties generate more consistent per-night revenue despite commanding lower nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$33 |
| 3 bedrooms |
|
$29 |
One-bedroom units maintain a 33% occupancy rate—more than double the 16% rate for 3-bedroom properties. The significantly lower fill rate on larger homes signals that while they charge more per night, they sit empty far more often, which investors should weigh against their higher carrying costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
33% |
| 3 bedrooms |
|
16% |
Three-bedroom properties lead in average monthly revenue at $1,611 compared to $1,084 for 1-bedroom units, a $527 gap driven by higher nightly rates despite lower occupancy. Investors should note that even the top-performing size averages under $1,700/month, underscoring the need for disciplined cost management.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,084 |
| 3 bedrooms |
|
$1,611 |
On an annual basis, 3-bedroom homes generate approximately $19,340 while 1-bedroom properties earn around $13,016. Given average home values of $578,876 in the area, the revenue-to-price ratio is thin for both sizes, reinforcing the importance of acquiring properties at below-market prices to achieve meaningful returns.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$13,016 |
| 3 bedrooms |
|
$19,340 |
Parking (100%) and kitchen access (94%) are near-universal among Ephraim listings, while self check-in (81%) and laundry (75%) round out the baseline expectations. Premium amenities like hot tubs, gyms, and EV chargers are rare (6% each), suggesting that adding differentiating features could help a listing stand out in this small market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
94% |
| Self Check-in |
|
81% |
| Dryer |
|
75% |
| Washer |
|
75% |
| Patio or Balcony |
|
56% |
| Backyard |
|
44% |
| BBQ Grill |
|
44% |
| Outdoor Furniture |
|
25% |
| Pets |
|
19% |
| Workspace |
|
13% |
| EV Charger |
|
6% |
| Gym |
|
6% |
| Hot Tub |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Ephraim Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Ephraim's ROI score of 38 out of 100 places it in the "Competitive Opportunity" band, meaning the market has identifiable potential but demands sharper execution. Below-average marks on revenue-to-price ratio and occupancy stability are the primary drags, while above-average scores in market growth trend and supply/demand balance hint at a market still maturing. Investors should pair this data with thorough local regulatory research and realistic underwriting to determine whether a specific property can outperform the market averages.
Understanding local STR regulations is essential before investing in Ephraim. Here's the current regulatory landscape:
Ephraim, Utah may require a business license or short-term rental permit before listing a property; investors should verify current requirements directly with the City of Ephraim and Sanpete County offices, as local ordinances can change.
Common restrictions in Utah communities like Ephraim can include occupancy limits, parking requirements, noise ordinances, and potential HOA rules that limit or prohibit short-term rentals. Investors should also check whether any minimum-stay requirements or permit caps apply in the area.
Utah imposes a statewide transient room tax, and Sanpete County may levy additional local lodging taxes on short-term stays. Platforms like Airbnb often collect and remit state-level taxes automatically, but hosts should confirm that all local tax obligations are fully covered.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ephraim can provide current regulatory guidance.
Financing an Airbnb investment in Ephraim requires lenders who understand STR income. Rabbu partner lenders offer:
"Supply growth of 92% year-over-year signals rising investor and host interest in Ephraim, which could tighten competition if demand doesn't keep pace. Over the next 12–18 months, expect summer months (June–September) to remain the primary revenue window, with ADRs potentially edging up 1–3% as new hosts test pricing. Occupancy may settle in the low-to-mid 20s unless local demand drivers—such as Snow College events or outdoor recreation—expand meaningfully. Investors should plan for pronounced seasonality and budget conservatively around the $1,400/month historical revenue average."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual results will vary based on property location, condition, pricing strategy, and management quality.
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