Escanaba, MI Airbnb Market Data, Statistics, and Occupancy Rates

Escanaba Short-Term Rental Market Overview

Escanaba, MI presents an appealing entry point for short-term rental investors drawn to Michigan's Upper Peninsula. With an average home value of $265,670 and an above-average revenue-to-price ratio, the market offers a cost-effective path into STR ownership. The small supply of just 27 active Airbnb listings means competition is limited, though the seasonal nature of demand — peaking sharply in summer — requires careful financial planning around slower winter months.

Key Market Statistics

According to Rabbu market data, the Escanaba short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Escanaba

Low property costs paired with above-average revenue-to-price performance make Escanaba worth a close look for yield-focused STR investors.

Expert Market Assessment

"Escanaba earns an ROI score of 69 out of 100 — an attractive opportunity driven primarily by its favorable revenue-to-price ratio. Seasonality is the defining characteristic here: August leads with average monthly revenue of $4,493, while December dips to just $957, creating a roughly 4.7x spread between peak and trough. Investors comfortable with a compressed earning season will find a market with limited competition and solid summer demand. For those willing to target the right property size and amenities, Escanaba offers meaningful upside at a relatively modest buy-in."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Escanaba

Average revenue by month in Escanaba

Escanaba's revenue pattern is intensely seasonal, with August ($4,493) and July ($4,333) generating roughly four to five times the income of winter months like December ($957) and January ($964). Investors should plan for the June–September window to deliver the lion's share of annual income, with a noticeable shoulder in May and October.

Active Airbnb listings by property size in Escanaba

Supply is tightly concentrated across 1-bedroom (8 listings), 2-bedroom (9 listings), and 3-bedroom (6 listings) properties, with no larger configurations present. The absence of 4+ bedroom listings could represent a gap for investors willing to offer larger properties that cater to families or groups.

Average daily rate (ADR) by property size in Escanaba

ADR jumps significantly at the 3-bedroom tier, reaching $239 compared to $120 for 1-bedrooms and $126 for 2-bedrooms. The nearly 2x premium for adding a third bedroom suggests that larger properties command disproportionately higher nightly rates in this market, making them attractive from a pricing standpoint.

Average RevPAN by property size in Escanaba

Three-bedroom properties deliver the strongest RevPAN at $55 per available night, followed by 1-bedrooms at $38 and 2-bedrooms at $26. The gap highlights that 3-bedroom units are converting their higher ADR into meaningfully better revenue efficiency despite similar occupancy levels.

Average occupancy rates by property size in Escanaba

One-bedroom listings lead in occupancy at 32%, while 2-bedroom (21%) and 3-bedroom (23%) units trail behind. The relatively narrow range suggests that no property size achieves consistently high fill rates, reinforcing the seasonal nature of demand across the board.

Average monthly revenue by property size in Escanaba

Monthly revenue scales modestly with size: 3-bedrooms average $2,118, 2-bedrooms bring in $1,866, and 1-bedrooms earn $1,649. The $469 monthly gap between the smallest and largest configurations reflects the ADR advantage of 3-bedroom properties, though all sizes remain within a relatively tight band.

Average annual revenue by property size in Escanaba

Three-bedroom properties lead annual earnings at $25,416, with 2-bedrooms at $22,397 and 1-bedrooms at $19,799. Given the significant ADR premium for 3-bedroom units and their top RevPAN, they likely offer the strongest return potential — especially if acquisition costs don't scale proportionally.

Most common amenities for Airbnb listings in Escanaba

Kitchens and parking are near-universal at 96% of listings, signaling that guests expect self-catering and car-friendly access as baseline features. Outdoor amenities like backyards (70%), outdoor furniture (56%), and BBQ grills (52%) are also common, reflecting the market's appeal to summer visitors who prioritize outdoor living and lake-oriented recreation.

Understanding Escanaba's ROI Score: 69/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Escanaba's ROI score of 69 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio that reflects the market's affordable entry point relative to earning potential. Occupancy stability, market growth, and supply/demand balance all rate as average, which is consistent with a small, seasonal market that hasn't yet attracted heavy institutional competition. Pairing these metrics with thorough local regulatory research will help investors gauge whether the numbers work for their specific investment profile.

Short-Term Rental Regulations in Escanaba

Understanding local STR regulations is essential before investing in Escanaba. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Escanaba, Michigan may need to obtain a local permit or register their property with the city before hosting guests. Investors should verify current requirements directly with Escanaba city offices and consult Michigan state guidelines to ensure compliance.

Key Restrictions

Common restrictions that may apply include occupancy limits based on property size, minimum stay requirements, noise ordinances, and parking regulations. HOA rules and any local permit caps could also affect where and how an STR can be operated, so it's important to review all applicable covenants before purchasing.

Tax Obligations

Short-term rental hosts in Michigan are typically subject to state sales tax and local accommodations or excise taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Escanaba can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Escanaba's STR market is expected to remain heavily seasonal, with summer months continuing to drive the bulk of annual revenue. The 127% year-over-year growth in active listings signals rising investor interest, so new entrants should watch whether supply begins to outpace demand. Occupancy rates may settle in the 28–32% range annually, with ADR holding steady or edging up 1–3% as the market matures. Investors who optimize pricing for the June–September peak and maintain competitive amenities should be well-positioned to capture the strongest returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Escanaba, MI

What is the average Airbnb occupancy rate in Escanaba?

The average occupancy rate for Airbnb listings in Escanaba is currently 29%, which falls below the Michigan state average of 42%. This reflects the market's strong seasonality — summer months see significantly higher demand while winter occupancy is modest. Property size matters too: 1-bedroom units lead at 32% occupancy, while 2-bedrooms trail at 21%.

How much do Airbnb hosts make in Escanaba?

On average, Airbnb hosts in Escanaba earn approximately $2,017 per month and $24,212 per year based on trailing 12-month data. Earnings vary significantly by season and property size — 3-bedroom properties average $25,416 annually, while 1-bedrooms come in around $19,799. Peak summer months like July and August can generate $4,300–$4,500 per listing, but winter months typically drop below $1,200.

Is Escanaba a good market for Airbnb investment?

Escanaba scores 69 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market's standout feature is its above-average revenue-to-price ratio — average home values sit around $265,670 while annual revenue averages $24,212. The main consideration is pronounced seasonality, with the majority of income concentrated in June through September. Investors who can manage cash flow through quieter months and offer amenities that appeal to summer visitors stand to benefit from limited competition across just 27 active listings.

What is the average daily rate (ADR) for Airbnb in Escanaba?

The average daily rate in Escanaba is $177, roughly half the Michigan state average of $350. ADR scales meaningfully with property size: 1-bedroom units average $120, 2-bedrooms average $126, and 3-bedroom properties command $239 per night. The lower ADR is consistent with the market's more affordable property values and reflects the area's positioning as a value-oriented vacation destination.

Are short-term rentals legal in Escanaba?

Short-term rentals are generally permitted in Escanaba, MI, though operators may need to comply with local permitting, registration, or zoning requirements. Regulations can change, so prospective investors should check directly with the City of Escanaba and review any applicable Michigan state rules before purchasing or listing a property.

When is peak season for Airbnb in Escanaba?

Peak season in Escanaba runs from June through September, with July and August standing out as the strongest months. August tops the chart at $4,493 in average monthly revenue, followed closely by July at $4,333. Shoulder months like May ($1,739) and October ($2,302) still generate meaningful income, while November through April is distinctly quieter, with monthly revenue typically ranging from $957 to $1,163.

How many Airbnbs are there in Escanaba?

As of April 2026, there are 27 active Airbnb listings in Escanaba. The supply breaks down as 8 one-bedroom, 9 two-bedroom, and 6 three-bedroom properties. Year-over-year listing growth has been significant at 127%, indicating growing investor interest, though the total inventory remains quite small compared to larger Michigan markets.

How is Airbnb revenue calculated in Escanaba?

The annual and monthly revenue figures shown for Escanaba are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. Because each month uses its own historical performance data, seasonal peaks (like July and August) and slower months (like December and January) are naturally reflected. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Escanaba market
• Occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual results may shift as supply, demand, and regulations evolve. Investors should independently verify all local regulations, tax obligations, and zoning requirements before acquiring a property.