Eugene, OR Airbnb Market Data, Statistics, and Occupancy Rates

Eugene Short-Term Rental Market Overview

Eugene, OR presents an attractive short-term rental opportunity with 743 active Airbnb listings generating an average annual revenue of $25,432 per property. The market's ADR of $209 sits well below Oregon's $383 state average, which keeps the barrier to entry lower while still supporting meaningful cash flow — particularly for larger properties that command significantly higher nightly rates. With average home values around $642,471 and a balanced revenue-to-price ratio, Eugene offers investors a mid-tier market with room to optimize returns through smart property selection and seasonal pricing strategies.

Key Market Statistics

According to Rabbu market data, the Eugene short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Eugene

Eugene attracts STR investors with its university-driven demand, accessible property prices relative to coastal Oregon markets, and strong summer revenue potential that can offset quieter winter months.

Expert Market Assessment

"Eugene represents a moderate-to-attractive investment opportunity for short-term rental operators who understand the market's seasonal dynamics. Revenue peaks sharply in June and July at around $3,086 per month, then tapers through fall before bottoming out near $1,195 in February — a spread that rewards hosts who adjust pricing aggressively with the calendar. The ROI score of 56 out of 100 reflects average performance across revenue-to-price ratio, occupancy stability, market growth, and supply-demand balance, placing Eugene firmly in the "Attractive Opportunity" tier. Investors targeting 3- to 4-bedroom properties may find the strongest balance of income and occupancy in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Eugene

Average revenue by month in Eugene

Eugene's revenue follows a pronounced seasonal curve, with June and July peaking at $3,086 — roughly 2.6x the February low of $1,195. The four-month stretch from June through September accounts for the bulk of annual earnings, making summer pricing optimization critical for maximizing returns.

Active Airbnb listings by property size in Eugene

One-bedroom listings dominate Eugene's supply at 290 (39% of the market), followed by 2-bedrooms at 164. Larger properties with 5+ bedrooms are notably scarce — just 31 listings combined — which could represent an underserved segment for investors targeting group travelers and event-driven bookings.

Average daily rate (ADR) by property size in Eugene

ADR scales dramatically with property size in Eugene, jumping from $114 for 1-bedrooms to $432 for 4-bedrooms and $875 for 6+ bedroom homes. The steepest premium-per-bedroom gains appear between 2-bedroom ($161) and 3-bedroom ($302) properties, suggesting that mid-size homes offer an especially compelling ADR step-up relative to incremental costs.

Average RevPAN by property size in Eugene

Revenue per available night climbs steadily from $32 for studios to $122 for both 4- and 5-bedroom properties, but 6+ bedroom homes deliver a standout $395 RevPAN — more than triple the next tier. This makes the largest properties the most efficient revenue generators on a per-night basis, despite the limited supply in that category.

Average occupancy rates by property size in Eugene

One-bedroom properties lead standard sizes with a 32% occupancy rate, while 6+ bedroom homes achieve the highest occupancy at 45%, suggesting strong demand for large group accommodations. Five-bedroom properties lag at just 19%, indicating that cash-flow stability may be harder to achieve at that size without aggressive pricing and marketing.

Average monthly revenue by property size in Eugene

Monthly revenue rises consistently with bedroom count, from $1,259 for studios to $8,007 for 6+ bedroom homes. The jump from 3-bedroom ($3,241) to 4-bedroom ($4,640) properties — an increase of over $1,400/month — is particularly notable and may justify the added acquisition cost for investors seeking higher income.

Average annual revenue by property size in Eugene

Annual revenue ranges from $15,119 for studios to $96,095 for 6+ bedroom properties, with 4-bedroom homes generating $55,688 — a strong mid-point for investors balancing acquisition cost against income potential. The top tier of 5- and 6+ bedroom properties ($74,330–$96,095/year) offers the highest raw returns, though investors should weigh these against higher purchase prices and operating expenses.

Most common amenities for Airbnb listings in Eugene

Parking leads Eugene's amenity landscape at 98%, followed by kitchen access (89%) and self check-in (86%) — all three are essentially table stakes for competitive listings. Outdoor features like patios (66%), backyards (65%), and outdoor furniture (59%) are also widespread, reflecting guest expectations for private outdoor space in this Pacific Northwest market.

Understanding Eugene's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Eugene's ROI score of 56 out of 100 places it in the "Attractive Opportunity" band, reflecting average marks across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. No single factor drags the score down dramatically, which points to a well-rounded but not exceptional market — one where careful property selection and operational discipline can tip the scales toward solid returns. Investors should pair this data with on-the-ground regulatory research and a clear strategy for capturing peak-season revenue to make the most of Eugene's STR potential.

Short-Term Rental Regulations in Eugene

Understanding local STR regulations is essential before investing in Eugene. Here's the current regulatory landscape:

Permit Requirements

The City of Eugene and the State of Oregon may require short-term rental operators to obtain permits, register their properties, or secure specific business licenses before hosting guests. Investors should verify current requirements directly with the City of Eugene's planning department and Lane County officials, as local rules can change frequently.

Key Restrictions

Common restrictions in Oregon STR markets include occupancy limits, minimum stay requirements, noise ordinances, and designated parking provisions. Some neighborhoods may be subject to HOA rules that further limit short-term rental activity, and permit caps or zoning overlays can restrict where STRs are allowed to operate. It's essential to review all applicable local regulations before purchasing an investment property.

Tax Obligations

Short-term rental hosts in Oregon are typically subject to state and local transient lodging taxes, and the City of Eugene may impose its own occupancy or tourism-related taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Eugene can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Eugene's STR market is expected to continue its growth trajectory, with active listings having increased 117% year over year — a signal of rising investor interest and expanding demand. Seasonal patterns suggest revenue will concentrate in the June–September window, where monthly earnings can exceed $3,000, while winter months may settle closer to $1,200–$1,600. Investors should anticipate ADR increases in the range of 2–4% as supply growth levels off and operators refine pricing. Occupancy rates, currently at 29% marketwide, may stabilize or tick upward as the market matures, though individual results will depend heavily on property quality and listing optimization."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Eugene, OR

What is the average Airbnb occupancy rate in Eugene?

The average occupancy rate for Airbnb listings in Eugene is currently 29%, which falls slightly below the Oregon state average of 33%. Occupancy varies by property size — 1-bedroom units lead at 32%, while 6+ bedroom properties achieve the highest rate at 45%. Seasonal fluctuations play a significant role, with summer months driving considerably more bookings than winter.

How much do Airbnb hosts make in Eugene?

On average, Airbnb hosts in Eugene earn approximately $2,119 per month or $25,432 per year based on trailing 12-month performance data. Earnings vary significantly by property size: studios bring in around $1,259/month, while 6+ bedroom properties average $8,007/month. Peak summer months like June and July can push monthly revenue above $3,000, while winter months typically drop below $1,700.

Is Eugene a good market for Airbnb investment?

Eugene scores 56 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market offers a reasonable revenue-to-price ratio with average home values of $642,471, and larger properties can generate substantial annual income — 4-bedroom homes average $55,688/year. While occupancy sits below the state average, the market's 117% year-over-year listing growth suggests rising demand and investor confidence. Success here depends on selecting the right property size and executing a solid seasonal pricing strategy.

What is the average daily rate (ADR) for Airbnb in Eugene?

The average daily rate for Airbnb listings in Eugene is $209, which is significantly lower than Oregon's statewide average of $383. ADR scales sharply with property size: studios and 1-bedrooms average $114–$121 per night, while 5-bedroom properties command $656 and 6+ bedroom homes reach $875 per night. This wide range gives investors flexibility to target different price points depending on their property and investment strategy.

Are short-term rentals legal in Eugene?

Short-term rentals do operate in Eugene, with 743 active Airbnb listings currently in the market. However, the City of Eugene and the State of Oregon may impose specific permit, registration, and licensing requirements on STR operators. Investors should consult with the City of Eugene's planning department and review any applicable HOA restrictions before purchasing a property intended for short-term rental use.

When is peak season for Airbnb in Eugene?

Peak season for Airbnb in Eugene runs from June through September, with June and July leading at approximately $3,086 in average monthly revenue. August follows closely at $2,962, and September rounds out the high season at $2,656. The slowest months are January and February, when average revenue drops to around $1,195–$1,218. This seasonality is common in university towns with strong summer event calendars and outdoor recreation appeal.

How many Airbnbs are there in Eugene?

Eugene currently has 743 active Airbnb listings as of April 2026. The market has seen significant growth, with a 117% year-over-year increase in active listings. One-bedroom properties make up the largest share of supply at 290 listings, followed by 2-bedrooms (164) and 3-bedrooms (128). Larger properties with 5+ bedrooms remain relatively scarce, with only 31 listings combined.

How is Airbnb revenue calculated in Eugene?

The annual and monthly revenue figures for Eugene are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Eugene, OR market
• Occupancy rates and average daily rate trends across property sizes
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue
• Popular amenity prevalence data across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions as of April 2026; actual results may shift as the market evolves. Local regulations, permit requirements, and tax obligations are subject to change — investors should verify all rules with the appropriate authorities before purchasing.