Eureka, CA Airbnb Market Data, Statistics, and Occupancy Rates

Eureka Short-Term Rental Market Overview

Eureka's short-term rental market offers an intriguing entry point for investors drawn to Northern California's rugged coastline without the price tags of more saturated destinations. With an average home value of $516,611 and annual STR revenue averaging $28,570, the revenue-to-price ratio sits at an average level — competitive for a California market where the statewide ADR is $551 compared to Eureka's $171. The market's 124 active listings and 33% occupancy rate suggest a quieter, seasonally driven destination where summer months carry much of the earning potential.

Key Market Statistics

According to Rabbu market data, the Eureka short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Eureka

Eureka attracts STR investors with its relatively affordable California property prices, scenic coastal appeal, and room for niche positioning in a still-developing market.

Expert Market Assessment

"Eureka presents a moderate-opportunity market where the right property type and pricing strategy can meaningfully outperform the average. Seasonality is pronounced — July and August revenues top $3,900, while January drops to around $1,329 — so investors should model conservatively around the $2,380 monthly average. The supply-demand balance is currently rated below average, reflecting the 104% growth in active listings, which means differentiation through property quality and amenities matters more than ever. Larger homes in the 3–4 bedroom range show the strongest revenue potential, and pairing that with sought-after amenities like hot tubs or pet-friendliness could help capture share in this competitive landscape."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Eureka

Average revenue by month in Eureka

Eureka's revenue cycle peaks sharply in July ($3,910) and August ($3,880), nearly triple the January low of $1,329, revealing a strongly seasonal market driven by summer coastal tourism. The shoulder months of May–June and September–October offer moderate earnings between $2,200 and $2,900, giving investors roughly six months of above-average revenue before the winter slowdown.

Active Airbnb listings by property size in Eureka

One-bedroom units dominate Eureka's supply with 55 of the 124 active listings (44%), followed by 2-bedrooms at 33. Larger properties — 3-bedroom (17 listings) and 4-bedroom (9 listings) — are notably underrepresented, which may present an opportunity given their stronger revenue performance.

Average daily rate (ADR) by property size in Eureka

ADR scales steeply with size in Eureka, jumping from $100 for studios to $362 for 4-bedroom properties — a 3.6x premium. The most dramatic step-up occurs between 2-bedrooms ($179) and 3-bedrooms ($233), suggesting that the added space commands a meaningful nightly premium from group and family travelers.

Average RevPAN by property size in Eureka

RevPAN climbs steadily from $35 for 1-bedrooms to $106 for 4-bedroom properties, indicating that larger homes generate substantially more revenue per available night even after accounting for occupancy. Studios slightly outperform 1-bedrooms at $38, suggesting the smallest units hold their own on a per-night basis despite lower ADR.

Average occupancy rates by property size in Eureka

Occupancy rates are relatively compressed across property sizes, ranging from 29% for 4-bedrooms to 39% for studios. The modest variation suggests that demand scales with price rather than volume — larger properties book fewer nights but earn more per stay, making revenue rather than occupancy the primary metric for investment decisions here.

Average monthly revenue by property size in Eureka

Four-bedroom properties lead monthly revenue at $3,977, outpacing 1-bedrooms ($1,627) by nearly 2.5x despite lower occupancy rates. The jump from 2-bedrooms ($2,860) to 3-bedrooms ($3,289) represents a $429 monthly gain that, depending on acquisition costs, could offer an attractive incremental return.

Average annual revenue by property size in Eureka

Annual revenue ranges from $19,531 for 1-bedroom listings to $47,724 for 4-bedroom properties, making larger homes the clear revenue leaders in Eureka. Given average home values of $516,611, a 4-bedroom earning nearly $48K annually delivers the strongest gross yield profile and warrants closer underwriting attention from investors.

Most common amenities for Airbnb listings in Eureka

Parking (97%) and self check-in (89%) are near-universal in Eureka, reflecting a car-dependent coastal market where guests expect hassle-free arrivals. Kitchen access (86%) and laundry facilities (61–65%) signal that longer-stay and self-catering guests are the norm, while the 50% pet-friendly rate and 15% hot tub availability suggest room for differentiation through premium comfort amenities.

Understanding Eureka's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Eureka's ROI Score of 56 out of 100 places it in the 'Attractive Opportunity' band, reflecting average marks across revenue-to-price ratio, occupancy stability, and market growth trend, tempered by a below-average supply/demand balance as listing counts have surged 104% year over year. The score suggests that while the fundamentals support viable returns — particularly for larger, well-appointed properties — the growing competitive landscape means investors need to be strategic about property selection and pricing. Pairing this data with thorough local regulatory research and realistic seasonal cash flow modeling will give investors the clearest picture of potential returns.

Short-Term Rental Regulations in Eureka

Understanding local STR regulations is essential before investing in Eureka. Here's the current regulatory landscape:

Permit Requirements

Eureka, California may require hosts to obtain a short-term rental permit or business license before listing a property. Investors should verify current registration and permitting requirements directly with the City of Eureka and Humboldt County authorities before purchasing.

Key Restrictions

Common STR restrictions in California coastal communities can include occupancy limits, minimum stay requirements, noise ordinances, and designated parking rules. Some properties may also be subject to HOA restrictions or neighborhood-specific permit caps, so due diligence with local planning departments is essential.

Tax Obligations

STR operators in California are typically subject to transient occupancy taxes (TOT), and Eureka may impose its own local TOT rate in addition to any county-level obligations. Platforms like Airbnb often collect and remit these taxes automatically, but hosts should confirm their specific obligations with local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Eureka can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Eureka's STR performance will likely continue to track seasonal tourism patterns, with summer revenue estimated at roughly 2.5–3x winter levels. The 104% year-over-year listing growth signals rising investor interest, which could put modest downward pressure on occupancy if demand doesn't keep pace. ADR may see incremental gains of 1–3% as hosts refine pricing strategies during peak months, but off-season occupancy will remain the key challenge. Investors should plan for cash reserves to cover slower winter and early spring months when monthly revenue can dip below $1,500."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Eureka, CA

What is the average Airbnb occupancy rate in Eureka?

The average occupancy rate for Airbnb listings in Eureka is currently 33%, which falls below the California state average of 43%. Occupancy varies by property size, with studios leading at 39% and 4-bedroom properties at 29%. Seasonality plays a significant role, with summer months driving much higher booking activity than winter.

How much do Airbnb hosts make in Eureka?

On average, Airbnb hosts in Eureka earn approximately $2,380 per month or $28,570 annually based on trailing 12-month booking data. Revenue varies significantly by property size — 4-bedroom listings average $3,977 per month ($47,724 annually), while 1-bedroom units average $1,627 per month ($19,531 annually). Peak summer months like July can push monthly revenue above $3,900.

Is Eureka a good market for Airbnb investment?

Eureka carries a Rabbu ROI Score of 56 out of 100, rated as an 'Attractive Opportunity.' The market benefits from average revenue-to-price ratios and occupancy stability for a California coastal market, with home values around $516,611 — well below many other parts of the state. The main considerations are pronounced seasonality and a supply-demand balance that's currently below average due to growing listing counts. Investors targeting larger properties with strong amenity packages are best positioned to outperform.

What is the average daily rate (ADR) for Airbnb in Eureka?

The average daily rate in Eureka is $171, considerably below the California state average of $551. ADR scales significantly with property size: studios average $100 per night, while 4-bedroom homes command $362. This lower ADR relative to the state reflects Eureka's positioning as an affordable coastal getaway rather than a luxury destination.

Are short-term rentals legal in Eureka?

Short-term rentals operate in Eureka, but hosts may need to obtain permits or business licenses from the City of Eureka or Humboldt County. Regulations can change, so prospective investors should verify current STR rules, zoning requirements, and any applicable restrictions with local authorities before purchasing a property.

When is peak season for Airbnb in Eureka?

Peak season in Eureka runs from June through August, with July being the highest-earning month at an average of $3,910 in revenue. August follows closely at $3,880. The slowest months are January ($1,329) and February ($1,426), creating a nearly 3x spread between peak and off-peak earnings that investors should factor into their cash flow planning.

How many Airbnbs are there in Eureka?

As of April 2026, there are 124 active Airbnb listings in Eureka. The market has seen significant growth, with active listings increasing by 104% year over year. One-bedroom properties make up the largest share at 55 listings, followed by 2-bedroom units at 33 listings.

How is Airbnb revenue calculated in Eureka?

The annual and monthly revenue figures for Eureka are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN trends across property configurations
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the dates noted and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations are subject to change — always verify with municipal authorities before investing.