Eureka, MT Airbnb Market Data, Statistics, and Occupancy Rates

Eureka Short-Term Rental Market Overview

Eureka, MT is a small but rapidly growing short-term rental market nestled in northwest Montana, with just 28 active Airbnb listings and a striking 93% year-over-year growth in supply. Average annual revenue sits at $20,174, driven primarily by a pronounced summer peak — July alone averages $4,188 per listing. While the ADR of $161 is well below Montana's $443 state average and occupancy hovers at a modest 20%, the market's growth trajectory and scenic outdoor appeal suggest emerging potential for investors willing to be selective.

Key Market Statistics

According to Rabbu market data, the Eureka short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Eureka

Eureka draws investor attention thanks to its rapid supply growth, Montana's outdoor tourism appeal, and relatively low competition in a micro-market with room to differentiate.

Expert Market Assessment

"Eureka currently represents a competitive but challenging opportunity for STR investors. The ROI score of 38 out of 100 reflects below-average revenue-to-price ratios and occupancy stability — average home values near $799K paired with $20,174 in annual revenue create a tight margin that demands disciplined deal sourcing. That said, the market's above-average growth trend and balanced supply-demand dynamics hint at a maturing destination where early movers could benefit as tourism infrastructure develops. Seasonality is significant: nearly 37% of annual revenue concentrates in July and August, so investors should plan for lean winter months and budget accordingly."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Eureka

Average revenue by month in Eureka

Revenue in Eureka is sharply seasonal, peaking in July at $4,188 and bottoming out in March at $549 — a nearly 8x spread between the best and worst months. The summer corridor from June through September accounts for the lion's share of annual income, making cash-flow planning for the off-season critical for investors.

Active Airbnb listings by property size in Eureka

Eureka's 28 active listings are concentrated in smaller property sizes, with 1-bedroom units making up the majority at 15 listings and 2-bedrooms accounting for 9. The absence of larger properties (3+ bedrooms) in the data could signal an underserved niche for investors considering group-friendly accommodations.

Average daily rate (ADR) by property size in Eureka

ADR scales modestly from $151 for 1-bedroom listings to $167 for 2-bedrooms, a roughly 11% premium for the additional bedroom. Given that 2-bedrooms also achieve significantly higher occupancy, the step up in size appears to offer a strong cost-to-return trade-off in this market.

Average RevPAN by property size in Eureka

Two-bedroom properties deliver a RevPAN of $53, more than double the $22 earned by 1-bedroom listings — a gap driven by both higher ADR and meaningfully better occupancy. This makes 2-bedrooms the clear efficiency leader in Eureka's small STR market.

Average occupancy rates by property size in Eureka

Occupancy diverges sharply by size: 2-bedroom units average 32% compared to just 15% for 1-bedrooms. While neither figure is particularly high, the 2-bedroom advantage suggests guests in Eureka tend to prefer properties with a bit more space, potentially traveling in small groups or families.

Average monthly revenue by property size in Eureka

Two-bedroom listings average $1,601 per month versus $1,484 for 1-bedrooms, a modest $117 monthly gap that adds up to roughly $1,400 more per year. For investors weighing acquisition costs against income, the 2-bedroom configuration offers incrementally better monthly cash flow.

Average annual revenue by property size in Eureka

Annual revenue for 2-bedroom properties averages $19,221, about 8% more than the $17,817 generated by 1-bedroom listings. While neither figure is high relative to Eureka's average home values, the 2-bedroom format provides a somewhat stronger revenue base for offsetting carrying costs.

Most common amenities for Airbnb listings in Eureka

Parking (89%) and patio or balcony (86%) top the amenity list, reflecting the outdoor-oriented nature of Eureka's guest base, while self check-in (79%) and workspace (68%) signal that convenience and remote-work readiness are baseline expectations. Differentiation opportunities may lie in hot tubs (29%) and lake access (7%), which are less common but highly relevant to the area's appeal.

Understanding Eureka's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Eureka's ROI score of 38 out of 100 places it in the "Competitive Opportunity" band, reflecting below-average revenue-to-price ratios and occupancy stability that make passive returns difficult without strategic property selection. The market's above-average growth trend is a bright spot, suggesting rising traveler interest, while supply and demand dynamics remain roughly balanced. Investors should pair this data with thorough local regulatory research and conservative underwriting to ensure any deal pencils out in a market where margins are tight.

Short-Term Rental Regulations in Eureka

Understanding local STR regulations is essential before investing in Eureka. Here's the current regulatory landscape:

Permit Requirements

Eureka, Montana may require short-term rental operators to obtain a local business license or STR permit before listing a property. Investors should verify current requirements directly with the City of Eureka and Lincoln County, as regulations in smaller Montana communities can evolve quickly.

Key Restrictions

Common STR restrictions in Montana municipalities can include occupancy caps, noise ordinances, parking requirements, and minimum stay rules. HOA covenants in certain subdivisions may impose additional limitations, so reviewing CC&Rs before purchasing is essential for any prospective host.

Tax Obligations

Montana does not impose a statewide sales tax, but short-term rental operators are typically subject to a state lodging facility use tax and may owe local resort or tourism taxes depending on the jurisdiction. Many booking platforms collect and remit these taxes automatically, though hosts should confirm compliance with Montana's Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Eureka can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Eureka's STR market is likely to continue expanding as listing growth outpaces most comparable rural Montana markets. Summer will remain the revenue engine, with July and August driving the bulk of annual income, though shoulder-season months like April–May and September–October show enough activity to keep properties from going completely dark. Investors should anticipate occupancy staying in the 18–25% range market-wide, with 2-bedroom units tracking closer to 30–35%, and modest ADR increases of 2–5% as the market matures. The above-average growth trend is encouraging, but rising supply could temper gains if demand doesn't keep pace."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Eureka, MT

What is the average Airbnb occupancy rate in Eureka?

The average Airbnb occupancy rate in Eureka is currently 20%, which is well below the Montana state average of 47%. Occupancy varies significantly by property size — 1-bedroom listings average around 15%, while 2-bedroom properties perform notably better at 32%. The low overall rate reflects Eureka's strong seasonality, with most bookings concentrated in the summer months.

How much do Airbnb hosts make in Eureka?

On average, Airbnb hosts in Eureka earn approximately $1,681 per month or $20,174 per year based on the trailing 12 months of booking data. Revenue is heavily seasonal, with July being the highest-earning month at around $4,188 and winter months like January and February averaging just over $600. Two-bedroom properties tend to outperform 1-bedrooms, generating roughly $19,221 annually compared to $17,817.

Is Eureka a good market for Airbnb investment?

Eureka is an emerging STR market with notable supply growth (93% year-over-year) and a scenic location in northwest Montana that attracts seasonal tourists. However, the ROI score of 38 out of 100 reflects challenges including below-average revenue relative to home values (averaging $798,524) and relatively low occupancy. Investors who can source properties at favorable prices and optimize for summer peak season may find opportunity, but careful financial analysis is essential.

What is the average daily rate (ADR) for Airbnb in Eureka?

The average daily rate for Airbnb listings in Eureka is $161, compared to the Montana state average of $443. ADR varies modestly by property size, with 1-bedroom units averaging $151 and 2-bedroom units averaging $167. While rates are lower than many Montana resort markets, they reflect Eureka's position as a smaller, value-oriented destination.

Are short-term rentals legal in Eureka?

Short-term rentals are generally permitted in Eureka, MT, though operators may need to obtain local permits or business licenses. Regulations can vary and are subject to change, so prospective hosts should check directly with the City of Eureka and Lincoln County for the most current requirements regarding STR operations.

When is peak season for Airbnb in Eureka?

Peak season in Eureka runs from June through August, with July being the standout month at an average of $4,188 in revenue per listing. August follows at $3,458, and June averages $2,247. The shoulder months of September and April also show moderate activity, while winter months (January through March) represent the slowest period, with monthly revenues dropping below $620.

How many Airbnbs are there in Eureka?

As of April 2026, there are 28 active Airbnb listings in Eureka. The market has experienced significant growth, with a 93% year-over-year increase in active listings. The supply is split between 1-bedroom properties (15 listings) and 2-bedroom properties (9 listings), with the remaining listings in other configurations.

How is Airbnb revenue calculated in Eureka?

The annual and monthly revenue figures for Eureka are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Eureka, MT market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.