Eureka Springs, AR Airbnb Market Data, Statistics, and Occupancy Rates

Eureka Springs Short-Term Rental Market Overview

Eureka Springs is a charming Ozarks destination that draws visitors year-round with its Victorian architecture, outdoor recreation, and arts scene — all of which fuel steady short-term rental demand. With 430 active Airbnb listings, an average daily rate of $177, and trailing-twelve-month annual revenue averaging $27,091, the market offers a compelling entry point for investors willing to navigate below-average occupancy. The ROI score of 57 out of 100 reflects an attractive opportunity where revenue-to-price ratios hold up well against modest occupancy figures, particularly for larger properties that command premium nightly rates.

Key Market Statistics

According to Rabbu market data, the Eureka Springs short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Eureka Springs

Investors are drawn to Eureka Springs for its accessible home prices relative to revenue potential, strong seasonal peaks, and the consistent tourism appeal of a well-known Ozarks getaway.

Expert Market Assessment

"Eureka Springs presents a moderate-to-attractive opportunity for STR investors who target the right property size and manage seasonal cash flow expectations. Revenue peaks sharply in July at $3,317 per month and stays elevated through October, while January and February dip below $1,200 — a roughly 3:1 spread that underscores the importance of pricing strategy during off-peak months. Two- and three-bedroom properties hit a sweet spot of occupancy and revenue, though the real standouts are larger homes that can capitalize on group travel demand. The market's below-average occupancy is the primary risk factor, but investors who optimize amenities and pricing can outperform the average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Eureka Springs

Average revenue by month in Eureka Springs

Revenue in Eureka Springs follows a pronounced seasonal curve, peaking in July at $3,317 and bottoming out in January at $1,057 — a 3:1 ratio that investors need to account for in cash-flow planning. A secondary revenue bump in October ($2,903) reflects strong fall tourism demand, making the June-through-October window the market's money-making season.

Active Airbnb listings by property size in Eureka Springs

One-bedroom units dominate the Eureka Springs supply with 204 of the 430 active listings, while four-bedroom (19) and 6+ bedroom (5) properties are notably scarce. This supply gap at the larger end of the spectrum may signal opportunity for investors willing to acquire bigger homes that serve group travelers with less direct competition.

Average daily rate (ADR) by property size in Eureka Springs

ADR climbs steeply with bedroom count in Eureka Springs, from $131 for studios to $540 for 6+ bedroom properties — a 4x premium. Three-bedroom units at $249 per night represent a practical sweet spot where the rate jump is meaningful but acquisition costs remain more accessible than the largest homes.

Average RevPAN by property size in Eureka Springs

RevPAN peaks dramatically for 6+ bedroom properties at $140, more than double the next-best category (three-bedrooms at $69). Two- and three-bedroom units cluster around $59–$69 in RevPAN, outperforming studios ($26) and one-bedrooms ($32) by a wide margin, underscoring that mid-to-large properties convert nightly rates into actual revenue far more efficiently.

Average occupancy rates by property size in Eureka Springs

Two-bedroom properties lead occupancy at 32%, followed by three-bedrooms at 28%, while studios (20%) and four-bedrooms (18%) lag behind. This pattern suggests that mid-sized properties align best with typical group sizes visiting Eureka Springs, making them the most dependable option for steady cash flow.

Average monthly revenue by property size in Eureka Springs

Monthly revenue scales roughly linearly with size up to four bedrooms ($3,941), then jumps sharply for 6+ bedroom homes at $8,723 per month. Even two-bedroom units produce a respectable $2,542 monthly average, beating the market-wide mean and offering a solid entry point for first-time STR investors.

Average annual revenue by property size in Eureka Springs

Annual revenue ranges from $14,894 for studios to $104,683 for 6+ bedroom properties, illustrating how dramatically size impacts earning potential. Three-bedroom homes averaging $40,151 and four-bedrooms at $47,293 represent strong return potential given limited competition at those sizes in the current supply mix.

Most common amenities for Airbnb listings in Eureka Springs

Parking tops the amenity list at 96% prevalence — essentially table stakes in a small-town market where guests drive in — followed by kitchens (77%) and self check-in (74%). Hot tubs appear in 34% of listings and likely serve as a meaningful differentiator, while lake access (16%) and pools (14%) remain less common and could help properties stand out in search results.

Understanding Eureka Springs's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Eureka Springs' ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, driven by an average revenue-to-price ratio that makes the math work for well-positioned properties. The below-average occupancy stability score is the primary drag, so investors should stress-test their models against conservative booking assumptions. Pairing this data with on-the-ground regulatory research and a smart amenity strategy can help close the gap between average market performance and top-quartile returns.

Short-Term Rental Regulations in Eureka Springs

Understanding local STR regulations is essential before investing in Eureka Springs. Here's the current regulatory landscape:

Permit Requirements

Eureka Springs, Arkansas may require short-term rental operators to obtain a permit or register their property with local authorities before listing. Investors should verify current requirements directly with the City of Eureka Springs and the State of Arkansas, as regulations can change.

Key Restrictions

Common STR restrictions in similar markets include occupancy limits, minimum-stay requirements, noise ordinances, parking mandates, and potential caps on the number of permits issued. HOA rules may also apply to properties in managed communities, so reviewing covenants is an important step before purchasing.

Tax Obligations

Short-term rental operators in Arkansas are generally subject to state sales tax and local lodging or tourism taxes, which platforms like Airbnb often collect and remit on the host's behalf. It's wise to confirm the current tax rates and filing obligations with the Arkansas Department of Finance and Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Eureka Springs can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Eureka Springs is likely to see continued seasonal demand patterns with summer and fall remaining the strongest booking windows. ADR may edge up modestly — in the range of 1–3% — as supply growth appears flat (year-over-year listing count sits at 98% of the prior year). Occupancy rates, currently at 25%, could stabilize or tick slightly higher if listing counts hold steady while tourism interest grows, though investors should plan conservatively around 24–27% average occupancy when modeling returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Eureka Springs, AR

What is the average Airbnb occupancy rate in Eureka Springs?

The average occupancy rate for Airbnb listings in Eureka Springs is currently 25%, which sits just below the Arkansas state average of 26%. Occupancy varies significantly by property size — two-bedroom units lead at 32%, while studios and four-bedroom properties tend to see lower fill rates. Seasonal fluctuations play a meaningful role, with summer and fall months driving the strongest booking volume.

How much do Airbnb hosts make in Eureka Springs?

Based on trailing 12-month data, the average Airbnb host in Eureka Springs earns approximately $2,257 per month or $27,091 per year. Earnings vary considerably by property size: studios average around $14,894 annually, while 6+ bedroom properties can generate as much as $104,683 per year. Peak months like July can push monthly revenue above $3,300 on average, while slower months like January may dip closer to $1,057.

Is Eureka Springs a good market for Airbnb investment?

Eureka Springs carries a Rabbu ROI Score of 57 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from an average revenue-to-price ratio and consistent tourism appeal rooted in its historic character and Ozarks location. Occupancy stability is rated below average, so investors should model conservatively, but the relatively accessible property prices and strong performance of larger homes make it a worthwhile market to evaluate — especially for those targeting group-travel accommodations.

What is the average daily rate (ADR) for Airbnb in Eureka Springs?

The average daily rate in Eureka Springs is $177, slightly below the Arkansas state average of $192. ADR scales meaningfully with property size: studios average $131 per night, while four-bedroom homes command $303 and 6+ bedroom properties reach $540 per night. This pricing gradient rewards investors who can acquire and manage larger properties.

Are short-term rentals legal in Eureka Springs?

Short-term rentals do operate in Eureka Springs, with 430 active Airbnb listings currently in the market. However, local regulations around permits, zoning, and operational requirements can evolve, so prospective investors should verify the latest rules with the City of Eureka Springs and applicable Arkansas state agencies before purchasing a property.

When is peak season for Airbnb in Eureka Springs?

Peak season in Eureka Springs runs from roughly June through October, with July topping the revenue chart at an average of $3,317 per month. October is also notably strong at $2,903, likely driven by fall foliage and seasonal events. The slowest months are January ($1,057) and February ($1,200), so hosts should plan for a significant seasonal revenue swing.

How many Airbnbs are there in Eureka Springs?

There are currently 430 active Airbnb listings in Eureka Springs. One-bedroom properties dominate the supply with 204 listings, followed by two-bedroom (96) and studios/three-bedroom (51 each). Larger properties with four or more bedrooms are relatively scarce, which may present an opportunity for investors targeting that niche.

How is Airbnb revenue calculated in Eureka Springs?

The annual and monthly revenue figures shown for Eureka Springs are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Eureka Springs market
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions that may have shifted since the most recent update. Local regulations, tax requirements, and permit rules should be independently verified before making an investment decision.