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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Fair Play presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Fair Play, SC is a small lakeside market with just 20 active Airbnb listings, signaling an early-stage opportunity in South Carolina's Upstate region. With an average daily rate of $232—well below the $358 state average—and average annual revenue of $19,338 per listing, this market appeals to investors seeking affordable entry into a leisure-driven destination. However, a 14% occupancy rate (compared to the 38% state average) and pronounced seasonality mean returns depend heavily on summer traffic and selective property positioning.
According to Rabbu market data, the Fair Play short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 20 |
| Average Daily Rate (ADR) | vs. $358 state avg. | $232 |
| Average Occupancy Rate | vs. 38% state avg. | 14% |
| RevPAN | ADR * Occupancy Rate | $32 |
| Average Monthly Revenue | Historical 12-month average | $1,611 |
| Average Annual Revenue | Historical 12-month average | $19,338 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Fair Play for its combination of lakefront leisure demand, relatively low listing competition, and property prices that could support cash flow if managed through seasonal peaks.
Key investment factors
"Fair Play presents a competitive but demanding opportunity for STR investors. The market's ROI score of 46 out of 100 reflects average revenue-to-price ratios paired with below-average occupancy stability and growth trends. Seasonality is the defining characteristic here—July revenue ($2,896) is more than five times the January figure ($563), so investors need to plan cash flow around a roughly five-month high season. Properties with strong lake access, outdoor amenities, and competitive pricing will be best positioned to capture bookings in an increasingly crowded field."
— Rabbu Market Analysis Team
Fair Play's revenue follows a steep seasonal curve, peaking in July at $2,896 and bottoming out in February at $555—a spread of more than 5x. The five months from June through October account for the lion's share of annual income, making cash-flow planning around this warm-weather window essential for investors.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$563 |
| February |
|
$555 |
| March |
|
$907 |
| April |
|
$1,340 |
| May |
|
$1,643 |
| June |
|
$1,986 |
| July |
|
$2,896 |
| August |
|
$2,631 |
| September |
|
$2,011 |
| October |
|
$1,911 |
| November |
|
$1,773 |
| December |
|
$1,117 |
Supply in Fair Play is evenly divided between 1-bedroom and 3-bedroom listings, with 7 of each. The absence of 2-bedroom, 4-bedroom, and larger configurations could signal an underserved niche for investors willing to offer mid-size or family-friendly properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
7 |
| 3 bedrooms |
|
7 |
Three-bedroom properties command an ADR of $202, roughly 50% more than 1-bedrooms at $134. However, the premium comes with significantly lower occupancy, so investors should weigh the higher nightly rate against the difficulty of filling those additional nights.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$134 |
| 3 bedrooms |
|
$202 |
One-bedroom listings deliver a RevPAN of $30, double the $15 RevPAN of 3-bedroom properties. This gap is driven largely by the occupancy advantage of smaller units, making 1-bedrooms the more efficient revenue generators on a per-available-night basis in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$30 |
| 3 bedrooms |
|
$15 |
One-bedroom units maintain a 22% occupancy rate—still modest but more than three times the 7% rate for 3-bedroom listings. The low occupancy across both sizes underscores the seasonal nature of the market and the need for dynamic pricing and marketing during off-peak months.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
22% |
| 3 bedrooms |
|
7% |
One-bedroom properties edge out 3-bedrooms in average monthly revenue, earning $1,667 versus $1,419. Despite charging lower nightly rates, the smaller units' occupancy advantage translates into more consistent monthly cash flow.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,667 |
| 3 bedrooms |
|
$1,419 |
On an annual basis, 1-bedroom listings generate approximately $20,011 compared to $17,032 for 3-bedroom properties. Given that smaller units likely carry lower acquisition and operating costs, 1-bedrooms currently offer the stronger return profile in Fair Play's lakeside rental market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$20,011 |
| 3 bedrooms |
|
$17,032 |
Parking and kitchen access top the list at 95%, while lake access (80%) and waterfront location (75%) highlight the market's core draw—water-based recreation. BBQ grills (90%), outdoor furniture (70%), and patios (75%) further signal that guests expect a full outdoor lifestyle experience, making these amenities near-essential for competitive listings.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
95% |
| Kitchen |
|
95% |
| BBQ Grill |
|
90% |
| Washer |
|
80% |
| Lake Access |
|
80% |
| Waterfront |
|
75% |
| Dryer |
|
75% |
| Patio or Balcony |
|
75% |
| Self Check-in |
|
70% |
| Outdoor Furniture |
|
70% |
| Backyard |
|
70% |
| Pets |
|
40% |
| Workspace |
|
35% |
| EV Charger |
|
10% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Fair Play Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Fair Play's ROI score of 46 out of 100 places it in the Competitive Opportunity band, meaning investor interest is present but returns require more deliberate property selection. The score reflects average revenue-to-price and supply/demand dynamics alongside below-average occupancy stability and market growth trends—factors that highlight the challenges of heavy seasonality and rapid listing growth. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will help investors determine whether Fair Play's lakefront appeal aligns with their return targets.
Understanding local STR regulations is essential before investing in Fair Play. Here's the current regulatory landscape:
Short-term rental operators in Fair Play, SC should verify whether Oconee County or the state of South Carolina requires a permit, business license, or registration for STR properties. Local requirements can vary, so contacting the county planning office or a local attorney before listing is strongly recommended.
Common STR restrictions in South Carolina communities may include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants can also impose additional limitations or outright prohibitions on short-term rentals, so investors should review any applicable deed restrictions before purchasing.
South Carolina imposes a state accommodations tax on short-term rentals, and Oconee County may levy additional local hospitality or tourism taxes. Many booking platforms collect and remit state-level taxes automatically, but hosts should confirm local tax obligations and ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Fair Play can provide current regulatory guidance.
Financing an Airbnb investment in Fair Play requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Fair Play's STR market is likely to remain heavily seasonal, with the bulk of revenue concentrated between May and October. Given the 227% year-over-year growth in active listings, increased competition could put downward pressure on occupancy and ADR unless demand keeps pace. Investors should anticipate monthly revenues ranging from roughly $550 in the winter lows to around $2,900 at July's peak, with overall annual figures likely holding steady or growing modestly by 1–3% if the area's lake tourism appeal continues to draw visitors."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent market shifts or emerging trends. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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