Falmouth, ME Airbnb Market Data, Statistics, and Occupancy Rates

Falmouth Short-Term Rental Market Overview

Falmouth, ME is a small but compelling coastal market with just 17 active Airbnb listings and a pronounced summer season that drives monthly revenues above $9,000 in August. The market's average annual revenue of $48,809 sits against high property values of roughly $1.37 million, creating a revenue-to-price ratio that demands careful underwriting. Still, above-average occupancy stability and the town's proximity to Portland make it a niche opportunity for investors targeting Maine's affluent shoreline corridor.

Key Market Statistics

According to Rabbu market data, the Falmouth short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Falmouth

Falmouth appeals to investors seeking a low-competition coastal Maine market with strong seasonal revenue spikes and above-average occupancy stability.

Expert Market Assessment

"Falmouth presents a moderately attractive opportunity for STR investors who are comfortable with sharp seasonality and premium entry costs. The summer months — particularly July and August — deliver outsized returns that carry the annual revenue figure, while the November-through-March stretch sees revenues drop below $2,500. With only 17 listings currently active, competition is minimal, and the market's occupancy stability score suggests demand is dependable within its seasonal window. However, the below-average revenue-to-price ratio means investors need to approach this market with realistic yield expectations rather than chasing headline revenue numbers."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Falmouth

Average revenue by month in Falmouth

Falmouth exhibits extreme seasonality, with August ($9,198) and July ($8,442) delivering roughly 6x the revenue of January ($1,519) — the year's weakest month. Revenue ramps quickly from May through the summer peak and tapers through fall, signaling that investors should budget for four strong earning months and plan accordingly for the off-season.

Active Airbnb listings by property size in Falmouth

The market's 17 active listings are concentrated in two size categories: 3-bedroom properties (7 listings) and 1-bedroom units (5 listings). The absence of 2-bedroom, 4-bedroom, or larger listings in the data could signal an underserved niche for investors willing to differentiate on property size.

Average daily rate (ADR) by property size in Falmouth

ADR scales significantly with size, jumping from $123 for 1-bedroom units to $304 for 3-bedroom properties — nearly a 2.5x premium. This gap suggests that larger properties command substantially higher nightly rates, though investors should weigh the higher acquisition and maintenance costs against that pricing power.

Average RevPAN by property size in Falmouth

Three-bedroom properties generate a RevPAN of $120 compared to just $45 for 1-bedroom units, reflecting both higher nightly rates and marginally better occupancy. This nearly 3x difference in revenue per available night makes the 3-bedroom configuration the clear performer when accounting for both rate and fill rate.

Average occupancy rates by property size in Falmouth

Occupancy rates are relatively close across property sizes, with 3-bedroom listings at 40% and 1-bedroom units at 37%. The modest gap suggests that size alone doesn't dramatically affect booking frequency in Falmouth — the revenue advantage of larger properties comes primarily from higher nightly rates rather than significantly more booked nights.

Average monthly revenue by property size in Falmouth

Three-bedroom properties average $5,071 per month — more than double the $2,493 earned by 1-bedroom listings. For investors weighing unit economics, the larger format clearly delivers stronger monthly cash flow, which helps offset the higher carrying costs typical of Falmouth's real estate market.

Average annual revenue by property size in Falmouth

At $60,863 annually, 3-bedroom properties outpace 1-bedroom units ($29,924) by over $30,000 per year. Given Falmouth's high average home values, the 3-bedroom configuration offers the stronger revenue foundation for investors looking to justify premium property prices.

Most common amenities for Airbnb listings in Falmouth

Parking (94%), backyards (88%), and full kitchens (88%) top the amenity list, reflecting a market oriented toward family and group stays in residential settings. Outdoor living features like patios (77%), outdoor furniture (71%), and BBQ grills (71%) are near-universal, while niche differentiators like waterfront access (18%) and hot tubs (12%) remain relatively rare — presenting potential ways to stand out.

Understanding Falmouth's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Falmouth's ROI score of 58 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where demand stability is a genuine strength but high property prices weigh on the revenue-to-price ratio. Occupancy stability scores above average, meaning booking patterns are relatively predictable within Falmouth's seasonal framework, while supply and demand sit in balance. Investors should pair these metrics with thorough local regulatory research and a realistic off-season budget to determine whether Falmouth's summer revenue peaks can justify the premium entry cost.

Short-Term Rental Regulations in Falmouth

Understanding local STR regulations is essential before investing in Falmouth. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Falmouth, Maine may need to register or obtain a permit from the town before listing their property. Investors should verify current requirements directly with Falmouth's municipal offices and the State of Maine, as local rules can change.

Key Restrictions

Common restrictions in Maine coastal communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional constraints, and some municipalities cap the number of STR permits issued, so it's worth checking whether Falmouth enforces any such limits before purchasing.

Tax Obligations

Maine imposes a lodging tax on short-term rentals, and hosts may also owe local sales or tourism-related taxes. Major booking platforms typically collect and remit state lodging tax on behalf of hosts, but investors should confirm their full tax obligations with a local accountant or the Maine Revenue Services.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Falmouth can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Falmouth's summer-driven demand should remain the primary revenue engine, with July and August likely continuing to deliver monthly averages in the $8,000–$9,200 range. Year-over-year listing growth of 156% signals rising investor interest, which could moderate occupancy rates slightly if supply outpaces demand. ADR may hold steady or edge up 1–3% given the market's premium positioning, though off-season months from November through March will likely remain soft at $1,500–$2,400. Investors should plan for significant revenue concentration in the June-through-September window and budget conservatively for the quieter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Falmouth, ME

What is the average Airbnb occupancy rate in Falmouth?

The average Airbnb occupancy rate in Falmouth, ME is currently 42%, which falls below the Maine state average of 55%. Occupancy varies by property size, with 3-bedroom units averaging 40% and 1-bedroom units at 37%. The lower overall rate reflects Falmouth's heavy seasonal demand pattern, where summer months drive the bulk of bookings while winter months see significantly less activity.

How much do Airbnb hosts make in Falmouth?

Airbnb hosts in Falmouth earn an average of $4,067 per month and approximately $48,809 per year based on trailing 12-month data. Revenue varies significantly by property size — 3-bedroom properties average $5,071 monthly ($60,863 annually), while 1-bedroom listings bring in about $2,493 per month ($29,924 annually). Keep in mind that summer months like August can generate over $9,000, while winter months may yield under $2,000.

Is Falmouth a good market for Airbnb investment?

Falmouth scores a 58 out of 100 on Rabbu's ROI Score, categorized as an 'Attractive Opportunity.' The market benefits from above-average occupancy stability and balanced supply and demand, though its revenue-to-price ratio is below average due to high property values averaging $1.37 million. Investors who can capitalize on the strong summer season and manage expenses through slower months may find it rewarding, but careful financial modeling is essential given the entry cost.

What is the average daily rate (ADR) for Airbnb in Falmouth?

The average daily rate in Falmouth is $327, which is below the Maine state average of $415. ADR varies considerably by property size: 1-bedroom listings average $123 per night, while 3-bedroom properties command $304. The market's ADR reflects a mix of modest studio and one-bedroom units alongside larger family-oriented homes.

Are short-term rentals legal in Falmouth?

Short-term rentals are generally permitted in Falmouth, ME, though local regulations may require registration or a permit. As with many Maine communities, there may be specific rules around occupancy limits, parking, and noise. Investors should check directly with Falmouth's town offices and review any applicable HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Falmouth?

Peak season in Falmouth runs from June through September, with August being the highest-earning month at an average of $9,198 in revenue. July follows closely at $8,442. Revenue drops sharply after October and reaches its lowest point in January at around $1,519. This makes Falmouth a heavily seasonal market where summer months account for the majority of annual income.

How many Airbnbs are there in Falmouth?

There are currently 17 active Airbnb listings in Falmouth, ME as of April 2026. The market has seen significant year-over-year growth of 156% in active listings. Supply is split between 1-bedroom properties (5 listings) and 3-bedroom properties (7 listings), with the remaining listings falling into other size categories.

How is Airbnb revenue calculated in Falmouth?

The annual and monthly revenue figures for Falmouth are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Falmouth and surrounding markets
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location within the market, property condition, pricing strategy, and management quality.