Farmington, NM Airbnb Market Data, Statistics, and Occupancy Rates

Farmington Short-Term Rental Market Overview

Farmington, NM presents an attractive entry point for short-term rental investors, combining relatively affordable home values ($393,105) with steady demand driven by the region's energy sector, outdoor recreation, and proximity to cultural landmarks in the Four Corners area. With 50 active Airbnb listings and an average annual revenue of $27,241, the market remains small and comparatively uncrowded. An above-average occupancy stability rating and a 111% year-over-year growth in listing count suggest rising investor interest without yet saturating demand.

Key Market Statistics

According to Rabbu market data, the Farmington short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Farmington

Farmington appeals to STR investors seeking an affordable, low-competition market with stable occupancy dynamics and room for revenue growth as the area's tourism profile expands.

Expert Market Assessment

"Farmington earns an ROI score of 64 out of 100—an "Attractive Opportunity" rating that reflects a balanced mix of reasonable revenue potential, above-average occupancy stability, and manageable competition. Seasonality is clearly present: July leads at $3,212 in average monthly revenue, while February dips to $1,279, creating a roughly 2.5x spread between peak and trough. The compact supply of just 50 listings means well-managed properties can capture outsized share, particularly 4-bedroom homes that generate the highest RevPAN ($61) and annual revenue ($35,292). Investors should plan for leaner winter months but can take confidence in the market's steady summer-through-fall demand arc."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Farmington

Average revenue by month in Farmington

Farmington's revenue peaks sharply in July at $3,212 and bottoms out in February at $1,279, creating a clear summer-dominant seasonality pattern with a 2.5x spread between peak and trough. The May–October window consistently delivers above-average returns, giving investors roughly six strong months to offset leaner winter performance.

Active Airbnb listings by property size in Farmington

One-bedroom units dominate supply with 18 of 50 listings (36%), followed by 3-bedrooms at 14. Two- and 4-bedroom properties are tied at just 8 listings each, suggesting potential opportunity for investors to differentiate with mid-size or larger homes that face less direct competition.

Average daily rate (ADR) by property size in Farmington

ADR scales predictably from $118 for 1-bedroom properties up to $206 for 4-bedrooms, a 75% premium for the step up in size. The jump from 2-bedrooms ($144) to 3-bedrooms ($171) offers a meaningful rate increase that may be achievable without a proportional rise in acquisition or operating costs.

Average RevPAN by property size in Farmington

Four-bedroom properties lead RevPAN at $61, outpacing all other sizes by a comfortable margin, while 1-bedrooms hold second place at $47 thanks to their higher occupancy. Two- and 3-bedroom units trail at $41 and $39 respectively, indicating that the middle of the market currently underperforms on a revenue-per-available-night basis.

Average occupancy rates by property size in Farmington

One-bedroom listings achieve the highest occupancy at 40%, ten points above the market average, suggesting strong demand for compact, affordable stays. Larger properties fill more slowly—3-bedrooms average just 23%—though 4-bedroom units recover to 30%, likely reflecting group or family bookings that value extra space.

Average monthly revenue by property size in Farmington

Four-bedroom properties generate the highest average monthly revenue at $2,941, followed by 3-bedrooms at $2,404, while 2-bedroom units bring in the least at $1,842. One-bedroom listings earn a respectable $2,010 per month, demonstrating that high occupancy can partly compensate for a lower nightly rate.

Average annual revenue by property size in Farmington

At $35,292 per year, 4-bedroom properties deliver roughly 60% more annual revenue than 2-bedroom units ($22,111), making them the strongest revenue generators in the Farmington market. Three-bedroom listings at $28,856 annually represent a solid middle ground for investors seeking a balance between acquisition cost and income potential.

Most common amenities for Airbnb listings in Farmington

Parking (96%) and kitchen access (94%) are near-universal in Farmington listings, reflecting the practical needs of visitors in a car-dependent market that attracts longer stays. Self check-in (86%) and backyard space (74%) round out the top four, signaling that guests value convenience and outdoor living—investors lacking these basics risk falling behind competitive expectations.

Understanding Farmington's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Farmington's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, driven primarily by above-average occupancy stability and a solid revenue-to-price ratio relative to local home values. Market growth trend and supply/demand balance both rate as average, which means the market isn't overheating but does have room to mature. Investors should pair these data points with on-the-ground regulatory research and property-level underwriting to validate their specific return assumptions.

Short-Term Rental Regulations in Farmington

Understanding local STR regulations is essential before investing in Farmington. Here's the current regulatory landscape:

Permit Requirements

Farmington, New Mexico may require short-term rental operators to obtain a business license or STR-specific permit before hosting guests. Investors should verify current permit and registration requirements directly with the City of Farmington and San Juan County, as rules in smaller New Mexico markets can evolve quickly.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, noise and nuisance ordinances, parking requirements for guests, and potential HOA covenants that prohibit or limit short-term rentals. Some areas may also impose minimum stay requirements or cap the number of STR permits issued, so due diligence with local planning and zoning offices is essential before purchasing.

Tax Obligations

Short-term rental hosts in New Mexico are typically subject to state gross receipts tax and may owe local lodgers' tax to the City of Farmington. Many booking platforms collect and remit some of these taxes on behalf of hosts, but operators should confirm their specific obligations with a tax professional to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Farmington can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Farmington's STR market is expected to continue its upward trajectory, though the pace of new listing growth (111% YoY) may moderate as supply catches up with demand. Summer months should remain the revenue peak, with July revenues estimated in the $3,000–$3,200 range, while winter soft periods could see modest improvement as awareness of the area's year-round attractions grows. ADR may inch up 1–3% as hosts refine pricing strategies and the market matures, though occupancy rates—currently around 30%—will likely hover in the 28–33% range market-wide. Investors who enter early and optimize their properties stand to benefit as this emerging market finds its footing."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Farmington, NM

What is the average Airbnb occupancy rate in Farmington?

The average occupancy rate for Airbnb listings in Farmington is currently 30%, which sits slightly below the New Mexico state average of 36%. Occupancy varies significantly by property size—1-bedroom units lead at 40%, while 3-bedroom properties average just 23%. Investors can improve on these averages with competitive pricing, strong amenity packages, and responsive guest communication.

How much do Airbnb hosts make in Farmington?

Airbnb hosts in Farmington earn an average of $2,270 per month and approximately $27,241 per year based on trailing 12-month booking data. Revenue varies by property size, with 4-bedroom listings topping the market at about $2,941 per month ($35,292 annually) and 2-bedroom units averaging $1,842 per month ($22,111 annually). Actual earnings depend on factors like location, guest reviews, pricing strategy, and property condition.

Is Farmington a good market for Airbnb investment?

Farmington scores 64 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability, a favorable revenue-to-price ratio relative to average home values of $393,105, and limited competition with only 50 active listings. While occupancy rates are moderate and seasonality is a factor, the affordable entry point and growing demand make it a market worth serious consideration for investors looking beyond saturated metros.

What is the average daily rate (ADR) for Airbnb in Farmington?

The average daily rate in Farmington is $154, which is well below the New Mexico state average of $249. ADR scales with property size: 1-bedroom listings average $118, while 4-bedroom properties command $206 per night. The lower rate compared to the state average reflects Farmington's positioning as a more affordable destination, which can work in an investor's favor given the correspondingly lower property acquisition costs.

Are short-term rentals legal in Farmington?

Short-term rentals generally operate in Farmington, NM, but hosts should verify current local regulations before listing a property. The City of Farmington and the State of New Mexico may require business licensing, STR permits, and tax registration. Regulations can change, so consulting with local authorities and a real estate attorney familiar with San Juan County is the best way to ensure compliance.

When is peak season for Airbnb in Farmington?

Peak season in Farmington runs from May through August, with July delivering the highest average monthly revenue at $3,212. June ($2,910) and August ($2,576) are also strong performers. The slowest months are January ($1,419) and February ($1,279), reflecting reduced travel during the winter. October ($2,599) also shows a notable secondary bump, likely tied to fall outdoor recreation and events in the region.

How many Airbnbs are there in Farmington?

There are currently 50 active Airbnb listings in Farmington as of April 2026. The market has seen significant growth, with a 111% year-over-year increase in listings. Supply is led by 1-bedroom properties (18 listings), followed by 3-bedrooms (14), and 2- and 4-bedroom units (8 each). The relatively small inventory means new entrants still have room to establish a presence without heavy competition.

How is Airbnb revenue calculated in Farmington?

The annual and monthly revenue figures for Farmington are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Farmington market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may differ as conditions change. Local regulations, tax requirements, and permit availability are subject to change—investors should verify current rules with municipal authorities before purchasing.