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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Farmington presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Farmington, UT is a small but growing short-term rental market with just 17 active Airbnb listings and a notable 110% year-over-year increase in supply. Average annual revenue sits at $24,381, though the market's ADR of $171 and occupancy of 24% both trail Utah's statewide averages significantly. With average home values near $987,395, the revenue-to-price ratio is tight, making selective deal sourcing essential for investors eyeing this Davis County community.
According to Rabbu market data, the Farmington short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 17 |
| Average Daily Rate (ADR) | vs. $494 state avg. | $171 |
| Average Occupancy Rate | vs. 42% state avg. | 24% |
| RevPAN | ADR * Occupancy Rate | $42 |
| Average Monthly Revenue | Historical 12-month average | $2,031 |
| Average Annual Revenue | Historical 12-month average | $24,381 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Farmington attracts investor attention due to its favorable supply-demand dynamics and proximity to northern Utah recreation, though high home prices require careful underwriting to achieve acceptable returns.
Key investment factors
"Farmington presents a competitive but constrained opportunity for STR investors. The market's above-average supply/demand balance and rapid listing growth are encouraging, yet a below-average revenue-to-price ratio — driven by home values approaching $1 million — means returns depend heavily on finding the right property at the right price. Seasonality is pronounced: July peaks at $2,831 in average monthly revenue while January dips to $1,444, creating a roughly 2:1 spread that investors should factor into cash-flow planning. For those willing to source deals carefully and optimize operations, Farmington's small inventory and growing demand offer a window worth exploring."
— Rabbu Market Analysis Team
Farmington shows strong seasonality, with July ($2,831) nearly doubling January's revenue ($1,444). The summer corridor from June through September consistently exceeds $2,300 per month, while winter and early spring represent the softest period — investors should budget for meaningful revenue swings between peak and off-peak.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,444 |
| February |
|
$1,573 |
| March |
|
$2,013 |
| April |
|
$1,526 |
| May |
|
$2,047 |
| June |
|
$2,421 |
| July |
|
$2,831 |
| August |
|
$2,542 |
| September |
|
$2,306 |
| October |
|
$2,109 |
| November |
|
$1,627 |
| December |
|
$1,938 |
The market's 17 listings are concentrated in just two size categories: 2-bedroom units (8 listings) and 3-bedroom properties (6 listings). The absence of 1-bedroom or 4+ bedroom options could signal either zoning constraints or an untapped niche for investors willing to differentiate.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
8 |
| 3 bedrooms |
|
6 |
ADR jumps from $135 for 2-bedroom properties to $174 for 3-bedroom units, a 29% premium that suggests guests are willing to pay meaningfully more for extra space. Given that the cost difference between acquiring a 2- and 3-bedroom home may be proportionally smaller, the 3-bedroom configuration likely offers a stronger rate-to-cost trade-off.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$135 |
| 3 bedrooms |
|
$174 |
Three-bedroom listings generate $38 in RevPAN compared to $28 for 2-bedroom units, a 36% advantage driven primarily by higher nightly rates rather than occupancy differences. This gap reinforces 3-bedroom properties as the more efficient revenue generators on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$28 |
| 3 bedrooms |
|
$38 |
Occupancy rates are closely matched at 21% for 2-bedroom and 22% for 3-bedroom listings, both well below Utah's 42% statewide average. The narrow spread suggests that property size isn't the primary driver of booking frequency here — pricing strategy and seasonal demand patterns matter more for filling nights.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
21% |
| 3 bedrooms |
|
22% |
Three-bedroom properties earn $1,904 per month on average, outpacing 2-bedroom listings at $1,407 by roughly $500 monthly. That $497 monthly gap compounds to nearly $6,000 annually, making the larger configuration a clear preference for revenue-focused investors.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$1,407 |
| 3 bedrooms |
|
$1,904 |
At $22,856 annually, 3-bedroom properties generate about 35% more revenue than 2-bedroom units ($16,893). While neither figure is exceptional given Farmington's home values, the 3-bedroom tier offers the best return potential and should be the primary focus for investors entering this market.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$16,893 |
| 3 bedrooms |
|
$22,856 |
Parking appears in 100% of listings, reflecting the car-dependent nature of the area, while kitchen access (94%) and laundry facilities (88%) round out the essentials. The high prevalence of backyards (71%) and BBQ grills (53%) signals that guests expect a residential, family-friendly experience — investors should prioritize outdoor living spaces and home comforts over hotel-style luxury.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
94% |
| Dryer |
|
88% |
| Washer |
|
88% |
| Backyard |
|
71% |
| Self Check-in |
|
71% |
| Workspace |
|
65% |
| BBQ Grill |
|
53% |
| Outdoor Furniture |
|
53% |
| Patio or Balcony |
|
53% |
| Pets |
|
29% |
| Gym |
|
18% |
| Hot Tub |
|
18% |
| Sauna |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Farmington Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Farmington's ROI Score of 41 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where investor demand is real but returns require careful execution. The below-average revenue-to-price ratio is the primary drag — with homes averaging nearly $1 million and annual revenue around $24K — while average occupancy stability and an above-average supply/demand balance offer some upside for well-positioned listings. Investors should pair this data with thorough local regulatory research and realistic underwriting to determine whether a specific property pencils out.
Understanding local STR regulations is essential before investing in Farmington. Here's the current regulatory landscape:
Farmington, Utah may require a short-term rental business license or permit before hosting guests. Investors should verify current requirements directly with the City of Farmington and Davis County, as local STR regulations in Utah can vary by municipality.
Common restrictions in Utah STR markets include occupancy limits, noise ordinances, parking requirements, and potential HOA covenants that may prohibit or limit rentals. Some cities also impose minimum stay requirements or cap the number of active permits, so checking with Farmington's planning department before purchasing is strongly advised.
Short-term rental operators in Utah are generally subject to state and local transient room taxes, as well as state sales tax. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Utah State Tax Commission.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Farmington can provide current regulatory guidance.
Financing an Airbnb investment in Farmington requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Farmington's STR market is likely to see continued supply growth as investor interest remains strong, though occupancy rates may face downward pressure if new listings outpace demand. Summer months should continue driving the bulk of revenue, with July and August historically averaging $2,500–$2,800 per listing. ADR could see modest increases in the 1–3% range as hosts refine pricing strategies, but investors should plan conservatively around occupancy in the 20–25% range until the market matures further."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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