Fayetteville, AR Airbnb Market Data, Statistics, and Occupancy Rates

Fayetteville Short-Term Rental Market Overview

Fayetteville, AR presents an attractive short-term rental opportunity anchored by its role as a university town and northwest Arkansas hub. With 379 active Airbnb listings, an average daily rate of $205 that edges past the $192 state average, and annual revenue averaging $26,689, the market offers a balanced entry point for investors. The ROI score of 56 out of 100 reflects average but steady fundamentals across revenue-to-price ratio, occupancy stability, and supply-demand dynamics.

Key Market Statistics

According to Rabbu market data, the Fayetteville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Fayetteville

Fayetteville's blend of university-driven demand, growing regional economy, and competitive property prices relative to revenue make it worth a close look for STR investors.

Expert Market Assessment

"Fayetteville sits in the "Attractive Opportunity" tier, offering a reasonable balance between revenue potential and property cost rather than outsized returns. Seasonality is pronounced—monthly revenue swings from a low of $1,104 in January to a peak of $3,269 in September, meaning cash-flow planning around the fall event season is essential. The market's 27% occupancy rate is just above the state average, suggesting there's room for well-managed properties to differentiate on pricing and guest experience. Investors targeting 3- to 5-bedroom homes stand to benefit most, as these sizes capture the sweet spot between group-travel demand and manageable acquisition costs."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Fayetteville

Average revenue by month in Fayetteville

Revenue in Fayetteville follows a sharp seasonal curve, peaking at $3,269 in September and bottoming at $1,104 in January—a nearly 3x spread that underscores how heavily fall event-season demand drives income. Summer months hold steady in the $2,300–$2,840 range, while winter requires careful budgeting around thinner bookings.

Active Airbnb listings by property size in Fayetteville

Two- and three-bedroom properties dominate Fayetteville's supply with 111 and 114 listings respectively, while larger formats (5+ bedrooms) remain scarce at just 21 total listings. This limited supply of bigger homes may represent an opportunity for investors targeting group-travel and event-weekend demand.

Average daily rate (ADR) by property size in Fayetteville

ADR climbs steeply with property size in Fayetteville, from $111 for studios to $678 for 6+ bedroom homes—a more than 6x premium. The sharpest jump occurs between 3 bedrooms ($209) and 4 bedrooms ($306), suggesting that stepping up to a larger property can unlock significant nightly rate gains.

Average RevPAN by property size in Fayetteville

Revenue per available night increases steadily with bedroom count, from $30 for studios up to $133 for 6+ bedroom properties. Four-bedroom units hit $79 in RevPAN, offering a strong middle ground between the premium rates of larger homes and the more moderate acquisition costs.

Average occupancy rates by property size in Fayetteville

Occupancy rates are relatively compressed across property sizes, ranging from 20% for 6+ bedrooms to 29% for 2-bedroom units. This narrow band means revenue differences between property sizes are driven primarily by ADR rather than fill rates, so investors should focus on nightly pricing power when sizing up opportunities.

Average monthly revenue by property size in Fayetteville

Monthly revenue scales meaningfully with property size: studios and 1-bedrooms generate $1,383–$1,527, while 6+ bedroom properties average $8,268 per month. The jump from 3-bedroom ($2,452) to 4-bedroom ($3,505) is particularly notable, representing a 43% revenue increase that could justify a larger property investment.

Average annual revenue by property size in Fayetteville

Annual revenue ranges from $16,596 for studios to $99,227 for 6+ bedroom properties, with 4- and 5-bedroom homes earning $42,063 and $49,175 respectively. Given average home values of $574,120, investors targeting larger properties will want to carefully model acquisition costs to ensure the higher revenue justifies the premium purchase price.

Most common amenities for Airbnb listings in Fayetteville

Parking (97%) and a full kitchen (97%) are near-universal in Fayetteville listings, while self check-in (89%) and washer/dryer (85%) round out the baseline guest expectations. Differentiators like hot tubs (10%) and pools (6%) are rare, suggesting that adding these amenities could help a listing stand out in a market where most competitors cover only the essentials.

Understanding Fayetteville's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Fayetteville's ROI Score of 56 out of 100 places it in the "Attractive Opportunity" band, reflecting average performance across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. None of these factors flags a standout strength or glaring weakness, which points to a balanced but not exceptional return profile—ideal for investors comfortable with moderate yields and university-driven seasonal demand. Pairing this score with local regulatory research and a property-level revenue model will give the clearest picture of actual investment viability.

Short-Term Rental Regulations in Fayetteville

Understanding local STR regulations is essential before investing in Fayetteville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Fayetteville, Arkansas may be required to obtain a permit or register their property with the city before hosting guests. Investors should verify current requirements directly with the City of Fayetteville's planning or licensing department, as rules can change.

Key Restrictions

Common restrictions in markets like Fayetteville can include occupancy limits per bedroom, minimum-stay requirements, noise ordinances, parking provisions, and potential HOA-level prohibitions. Some jurisdictions also impose caps on the number of STR permits issued in certain zones, so it's wise to confirm zoning eligibility before purchasing.

Tax Obligations

Short-term rental hosts in Arkansas are generally subject to state and local sales tax as well as any applicable tourism or lodging taxes. Platforms like Airbnb often collect and remit a portion of these taxes on behalf of hosts, but operators should confirm their full tax obligations with the Arkansas Department of Finance and Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Fayetteville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Fayetteville's STR market is expected to maintain its seasonal rhythm, with peak revenue concentrated in September and October driven by football season and fall events at the University of Arkansas. Listing supply grew substantially year-over-year (118%), which could moderate rate growth, though ADR increases in the 1–3% range remain plausible as demand from university-related travel holds. Occupancy may settle in the 25–30% corridor market-wide, with larger properties likely capturing a disproportionate share of group bookings during event weekends. Investors should watch supply growth closely—if new listings continue at this pace, per-listing revenue could face downward pressure."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Fayetteville, AR

What is the average Airbnb occupancy rate in Fayetteville?

The average occupancy rate for Airbnb listings in Fayetteville is currently 27%, which is slightly above the Arkansas state average of 26%. Occupancy varies by property size, with 2-bedroom units achieving the highest rate at 29%, while larger 6+ bedroom properties average around 20%. Seasonal patterns heavily influence occupancy, with fall months seeing the strongest booking activity.

How much do Airbnb hosts make in Fayetteville?

On average, Airbnb hosts in Fayetteville earn approximately $2,224 per month or $26,689 per year based on trailing 12-month booking data. Earnings vary significantly by property size—studios average about $1,383 per month, while 6+ bedroom properties can bring in roughly $8,268 monthly. Peak months like September and October can generate over $3,000 in average revenue, while January typically dips to around $1,104.

Is Fayetteville a good market for Airbnb investment?

Fayetteville earns a Rabbu ROI Score of 56 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from university-related travel, a growing regional economy in northwest Arkansas, and an ADR of $205 that exceeds the state average. However, listing supply grew 118% year-over-year, so investors should factor in increasing competition. Properties with 4 or more bedrooms tend to generate the strongest returns, making them worth targeting for group-travel demand during football season and events.

What is the average daily rate (ADR) for Airbnb in Fayetteville?

The average daily rate for Airbnb listings in Fayetteville is $205, compared to the Arkansas state average of $192. ADR scales considerably with property size: studios average $111 per night, while 6+ bedroom properties command $678 per night. This premium pricing on larger homes reflects strong group-travel demand, particularly around University of Arkansas events.

Are short-term rentals legal in Fayetteville?

Short-term rentals operate in Fayetteville, with 379 active Airbnb listings currently in the market. However, hosts may need to obtain permits or register their properties with the city, and regulations can evolve. Investors should check directly with the City of Fayetteville's planning or licensing office and review any applicable HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Fayetteville?

Peak season in Fayetteville runs from August through October, coinciding with University of Arkansas football season and fall events. September is the strongest month, with average revenue reaching $3,269, followed by October at $2,848 and August at $2,836. The slowest months are January ($1,104) and February ($1,315), creating a notable seasonal revenue gap that investors should plan for.

How many Airbnbs are there in Fayetteville?

There are currently 379 active Airbnb listings in Fayetteville as of April 2026. The supply is concentrated in 2-bedroom (111 listings) and 3-bedroom (114 listings) properties, which together account for nearly 60% of the market. Notably, listing supply has grown 118% year-over-year, indicating a rapidly expanding competitive landscape.

How is Airbnb revenue calculated in Fayetteville?

The annual and monthly revenue figures for Fayetteville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN metrics across property configurations
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market snapshots; conditions may have shifted since the last update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.